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7 Ways to Leverage Public Service Messages in Healthcare Marketing

September 20, 2016 by Stewart Gandolf, MBA

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is...[read more]

Even More Proof That Google Deserves Your Medical Marketing Dollars

September 19, 2016 by Jonathan Catley

As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance to your medical marketing efforts.It’s safe to say that digital...[read more]

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

September 15, 2016 by Jonathan Catley

 Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility.Businesses with multiple locations all face a similar challenge: unless they...[read more]

How Hospital Marketing is Thinking Beyond the Ivory Tower

September 14, 2016 by Stewart Gandolf, MBA

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship.Back in the day—when nobility wanted to build a castle—they took the high ground above the village....[read more]

Marketing Automation, Oh My! Lessons from a Leading Health System

September 14, 2016 by Stewart Gandolf, MBA

Stewart Gandolf talks with Tanya Andreadis and Robin Ward about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from Leading Health Systems.[read more]

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4 Patient Monitoring Strategies to Maximize ROI of Risk-Based Contracting

September 13, 2016 by Joe McDonald

Like it or not, fee-for-service medicine is on the decline in the United States.This March, the U.S. Department of Health and Human Services reported an estimated 30 percent of Medicare payments are now — a year ahead of schedule — being...[read more]

Patient Experience: Why You Can’t Mandate Patient-Centeredness

September 19, 2016 by Stewart Gandolf, MBA

 I was reading some of the writings of Dr. Lucian Leape, the father of the patient safety movement. Twenty-two years ago, Dr. Leape warned us that the hospital industry needed to do better in the area of safety.He demonstrated that we were riddled with unreliable processes, medical errors and unnecessary deaths and injuries. This...[read more]

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