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The Hidden Dangers of Working as a Health Care Professional

May 5, 2016 by Jennifer Landis

Medical personnel face all sorts of occupational hazards that tend to fall under the radar, often hiding from the professionals themselves. Especially if you practice in the health care industry or aspire to a career in the field, it is imperative to acknowledge these dangers so you can strive to avoid them.[read more]

OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?

May 5, 2016 by Dan Stempel

A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review compliance.[read more]

10 Conversion Boosters for Physician Websites

May 4, 2016 by Michael Nicolosi

For physicians, even the most effective digital ad campaign won’t do much good if it’s funneling patients to a sub par website.[read more]

Planning an Enterprise Archive (VNA) to Accommodate Collaboration in Precision Medicine

May 4, 2016 by Erica Carnevale

The National Institutes of Health (NIH) defines precision medicine as an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment and lifestyle for each person.[read more]

Professions of Interest in the Medical Field

May 4, 2016 by Rachelle Wilber

Due to an aging and expanding population coupled with huge advancements in technology, the medical field is expected to be an in-demand career choice for decades to come. For this reason, there's never been a better time to change careers or encourage your children to enter the medical field.[read more]

MACRA and the Medicare Payment Reform Juggernaut

May 3, 2016 by Phil C. Solomon

The passage of the Medicare Access and Children’s Health Insurance Program (CHIP) Reauthorization Act of 2015 (MACRA) has contributed to changes in healthcare delivery by redesigning Medicare’s payment and delivery methods for physicians and other clinicians.[read more]

Physician Reviews and the Essence of Consumer Healthcare Marketing

May 4, 2016 by Stewart Gandolf, MBA

An important force that distinguishes the former provider-centric system from today’s patient-centric world is what consumer healthcare marketing regards as “the voice of the customer.”[read more]

Essential Features of Today’s Hospital Websites

May 4, 2016 by Tracy Knight

Today there is no other digital marketing tool that can contribute more to your marketing results than a great website.[read more]

California Supreme Court Rebuts Court Ruling On UR Physician Liability

April 29, 2016 by Josh Nelson

Medical reviewers and workers’ compensation providers can breathe a sigh of relief – at least for now. Last week the California Supreme Court ruled to officially depublicize a lower court’s previous ruling on the utilization review (UR) and workers’ compensation industries that would have set a precedent by holding UR physicians responsible for the care of patients whose cases the physicians review.[read more]

Blogging About Sensitive Topics

April 28, 2016 by Linda Dessau

I have always thought blogging is perfect for people running ‘sensitive’ businesses [such as family law and divorce], where someone may not want to admit even to themselves that they have problems. It is highly likely they will start trawling the internet for advice or to understand where they stand. A blog is a really good way to create empathy long before the reader is ready to pick up the phone.[read more]

Good riddance: United finally gives up on ACA marketplaces

April 28, 2016 by David E Williams

United Healthcare announced that it’s exiting most of the Obamacare insurance marketplaces (aka exchanges) next year. Sound like a familiar story? In fact all the recent news coverage is just a rehash of last November’s announcement that United was probably going to exit.[read more]

Diagnosing Illnesses with Advanced Technology

April 28, 2016 by Rachelle Wilber

Before any patient can be treated for an illness, they must first be diagnosed. Diagnostics is one of the most important job that any doctor performs, and until recently there were very high rates of misdiagnosis.[read more]