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Digital Marketing Best Practices for Vein Clinics

November 9, 2016 by Jonathan Catley

When it comes to digital marketing for vein practices, some strategies are more effective than others.Over the past decade, the internet has completely transformed the process of how people seek out medical information and make decisions about treatment. Today, more than 77% of patients conduct health-related searches online, and Google...[read more]

10 Healthcare Marketing Trends to Watch in 2017

November 8, 2016 by Stewart Gandolf, MBA

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list.What is important–the significant dynamic at work here–is change....[read more]

Digitalization Transforming Healthcare: The Era of Health 2.0

November 7, 2016 by Practice Builders

If we talk about healthcare, over the last few years the most startling metamorphosis has been the digital evolution of the industry. Digital is now the first stop for healthcare consumers to search about a disease or to book an appointment with a physician.The rising volume of digital healthcare activity is reflected in the following...[read more]

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How Healthcare Professionals Can Deal With Negative Reviews

November 4, 2016 by SocialMktgFella

Even if a particular patient is unreasonable, the effort you put into dealing with a negative review will be noticed by others and viewed as positive.[read more]

Social Media: 23 All-Time Tips and Techniques for Doctors

November 3, 2016 by Stewart Gandolf, MBA

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of social media for doctors, medical practices, and hospitals are significant.It seems as if nearly everyone with a smartphone is addicted to one or more social media...[read more]

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Welcome to the age of the patientpreneur

November 2, 2016 by Paul Tunnah

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century.Companies that are now global leaders and household names in this sector, like Johnson and Johnson or Pfizer, can trace their roots back to pharmacists looking to scale their...[read more]

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The role of secure mobile messaging in healthcare

November 1, 2016 by Gene Fry

Mobile messaging is changing communication in healthcare. For health professionals, mobile messaging is a fast and efficient way of managing workflows and coordinating care, while from a patient’s perspective, the platform provides a convenient and familiar line of communication with practices and caregivers.More traditional methods of...[read more]

The Legal Repercussions Of Tech-Based HIPAA Breaches

October 21, 2016 by Jenna Cyprus

HIPAA regulations defining the proper protocols for handling sensitive medical information have been a great boon for patients, allowing them to pursue appropriate care – confident that doctors, insurance representatives, and other involved parties will protect their privacy – but are medical professionals honoring these practices? As...[read more]

4 Reasons Data-Smart Medical Marketing is a Winner

October 19, 2016 by Stewart Gandolf, MBA

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and the larger provider practices are now willing and able to collect and use data-smart information for marketing.There was a time when only the biggest industry organizations could draw down on healthcare data...[read more]

5 Search Engine Marketing Tips for Medical Practices

October 18, 2016 by Jonathan Catley

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.The ever-increasing role of digital media in the patient path to treatment represents a huge opportunity for medical marketers looking to generate new revenue for their practices while...[read more]

Reimbursement and Convenience Fuel Virtual Healthcare Trend

October 17, 2016 by Stewart Gandolf, MBA

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare delivery has been a sluggish exception.This picture is changing, and with it, your healthcare marketing and...[read more]

Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital

October 12, 2016 by Wax Custom Communications

If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy.Here’s how: Get the word out. Let everyone know you’re on Facebook. Start by creating an easy-to-remember URL that directs visitors to your Facebook page (e.g., www....[read more]

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