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Marketing Shared Appointments: Paradigm Shift in Healthcare [Podcast]

July 14, 2015 by Lonnie Hirsch

via Shutterstock

Healthcare delivery in the United States is experiencing a significant paradigm shift to find innovative ways to care for patients. Are shared appointments part of the new way of doing medicine? The benefits to patients and doctors are discussed in this podcast.[read more]

Diagnostic Reading #33: Five Must-Read Articles from the Past Week

June 30, 2015 by Erica Carnevale

It is time for another issue of Diagnostic Reading. This week we focus on the U.S. Supreme Court ruling on the Affordable Care Act, quality in radiology, patient and radiologist interactions, new Joint Commission rules, and Medicare’s slow adoption of telemedicine.[read more]

Telemedicine Requires Optimism and Patience: Dispatches from American Telemedicine 2015

May 14, 2015 by Anne Weiler

Image via Shutterstock

The 21st annual American Telemedicine Conference wrapped up last week in Los Angeles. While there were amazing patient success stories, and a group of people dedicated to the success of telemedicine, it was slightly depressing that after 20 years, there are still people questioning the value and calling for more data as well as no consistent reimbursement except in rural settings. Here are a few high-level impressions of the event.[read more]

Engagement: Finding the Healthy Mix

March 31, 2015 by Edgar Wilson

engaging online

Is it better to connect online, or face to face? This modern question of how to engage has become a hot topic in fields ranging from business to education. But major shake-ups in health care delivery make it an important consideration for medical professionals as well.[read more]

Telemedicine Marketing Strategies: Building Thought Leadership

March 10, 2015 by David Avitabile

Building thought leadership is an effective strategic tool for companies that are focused on providing innovative products and services. Telemedicine is a great example of an area where establishing thought leadership can make a real difference for companies.[read more]

Top 5 Telemed Trends for 2015

February 26, 2015 by Abby Norman

Telemed Trends in 2015

If you think young people are the only ones ready to embrace telemed technology and healthcare social media, think again! It might surprise you to know that the 60 + demographic of patients in the U.S. are quickly becoming the most eager to embrace the technology.[read more]

Telemedicine Market Shows Strong Growth Due to Healthcare Changes

November 19, 2014 by David Avitabile


In a report from global market research company IHS, telemedicine, which is defined as "the use of medical devices and communication technology together to monitor diseases and symptoms," is predicted to grow at a cumulative annual growth rate of more than 56 percent between 2013 and 2018.[read more]

Telemedicine: CY 2015 MPFS Reportage and Dangers of the Echo Chamber

November 17, 2014 by David Harlow

While payment for remote patient monitoring of chronic conditions turned out to be a chimera - at least for now - payment for chronic care management services, previously discussed in the CY 2013 and 2014 MPFS Rules, has been finalized in the CY 2015 MPFS.[read more]

Telemedicine: Endless Possibilities for Hospital Marketers

November 7, 2014 by Jonathan Catley


Telemedicine is an emerging method to connect patients with physicians, hospitals, and other healthcare providers through technology. It allows hospitals to offer care to patients they never would have been able to reach before, and provides marketers with endless opportunities to reach new patients.[read more]

Support for Telemedicine in Rehabilitation

November 1, 2014 by Anne Weiler

Recognized barriers to telemedicine in rehabilitation, for example, the need for hands on intervention, a lack of billing codes, and not enough studies on cost-effectiveness, did not dampen the enthusiasm for the potential of the field and the inevitability of future interventions at American Congress of Rehabilitation Medicine annual conference in Toronto.[read more]

Top 5 Strategic Planning Challenges for CIOs

September 9, 2014 by Abby Norman

CIO strategy

The Chief Information Officer in a healthcare system has perhaps one of the most complex and ever-evolving roles in the hospital C-Suite today. Since information technology has now permeated our entire culture – and particularly in medicine – executive level information management is hot field nowadays.[read more]

Why Telemedicine's Slow Climb to Adoption Isn't Quite Over Yet

July 21, 2014 by Deanna Pogorelc

telemedicine (Image: Twitter / AboutOneCEO)

Is a strategy that’s been in practice for at least two decades really innovative? Telemedicine has been a bit of a tortoise among health information technologies, making its way slowly into practice since the 1990s. But some think the industry is past the tipping point.[read more]