The Importance of Marketing and Customer Service in HealthCare

April 5, 2012
39 Views

Image

Image

In the age of Patient Empowerment and the trend towards patient consumerism, it’s important for doctors to market themselves to patients.  Patients are making informed decisions about who they see, and who they trust, which is a good thing for healthcare.  I believe strongly in patient empowerment and participatory medicine.  As I’ve said before, the age of paternalistic medicine is over.

Many physicians like to eschew the idea that they are actually conducting business, let alone try to market themselves.  A number like to pretend that medicine and business have nothing to do with each other, and that business pressures can only serve to pervert medicine.

That’s BS.  Medicine is big business, and natural market forces should create pressure to provide a better product.  That’s good, not bad.  We need a better product.

Patients should be seen as customers, because they are.  We often forget that in our third party payer system it’s the patient and not just the insurance company that is our customer.  That leads to the kind of poor customer service that patients get in our healthcare system: long wait times, short visits, repetitive questioning, lack of patient-centric care, etc.  If we’d been focused on the patient as our primary customer (instead of the insurance company) for the past 3 decades, we would have developed a much better customer service.

At least we are forced to focus on it now, with patients having become engaged consumers.  To that end, I thought this was a great article about how the modern, patient-centric medical practice can market itself.  

This was especially interesting to me, as my patient-centric, patient-empowerment focused healthcare startup is working on developing our marketing strategy.

Got ideas for us?

photo:jayfish/Shutterstock

    

You may be interested

The Merger of Technology and Nutrition
Health care
0 shares239 views
Health care
0 shares239 views

The Merger of Technology and Nutrition

jaredjaureguy - May 26, 2017

The influx of technology in healthcare has revolutionized the domain. It has opened doors for new opportunities in the field…

3 Surprising Facts About the American Healthcare System
Health care
0 shares313 views
Health care
0 shares313 views

3 Surprising Facts About the American Healthcare System

Ryan Kh - May 24, 2017

The status of American healthcare has been in the news frequently over the past several months due to the new…

SEO vs Paid Search vs Social Media – Which is Better for Healthcare Marketing
eHealth
0 shares492 views
eHealth
0 shares492 views

SEO vs Paid Search vs Social Media – Which is Better for Healthcare Marketing

Rehan Ijaz - May 23, 2017

Digital media has transformed marketing practices in just about every industry. Healthcare marketing has surprisingly been affected by the digital…