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High-Deductible Insurance and Rising Bad Debt

July 24, 2015 by Phil C. Solomon

Hospitals and physician groups are carefully watching the growing popularity of high-deductible health plans (HDHP) which result in patients taking on more of a financial responsibility for their healthcare. With the out-of-pocket costs for patients increasing due to the popularity of HDHPs, and with so few purchasers taking advantage of savings plans, the risk of bad debt and charity care increases for healthcare providers.[read more]

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Addressing the Phenomenon of “Pill Mill” Doctors

July 23, 2015 by Bert Louthian

While the country seems to be in a constant debate about what effects legalizing or decriminalizing marijuana may have on our youth, it seems that not enough people are paying attention to the effects legal narcotics are having on our elderly -- or how often physicians are prescribing them.[read more]

Thrive 4-7: Teaching Wellness Skills

July 23, 2015 by Janet Kennedy

Do companies and corporations finally get the importance of wellness programs for their employees? Connie Mester is betting her startup on the idea that they are. She has taken 16 years of experience in healthcare and health insurance to found a company focused on helping individuals learn how to achieve emotional wellness.[read more]

Doctors 2.0 and You: Conference, Community, and Medical Association #doctors20

July 22, 2015 by Denise Silber

This was my second time attending the Doctors 2.0 and You conference in Paris. My first time was last year and I plan to attend every year from now on. Why? Short answer: The people I meet, the speakers and their presentations, information on the latest trends, and the early discussions about collaborative projects all start at the conference and then continue to mature after the conference.[read more]

Internet Marketing and Healthcare’s Digital Decision Makers

July 22, 2015 by Stewart Gandolf, MBA

The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. Online search and social media are the starting points for most patient health journeys, and they are major influences in the selection of doctors and hospitals.[read more]

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Four Life-Changing Ways To Keep Medical Costs Down

July 21, 2015 by Nik Donovic

It's no secret that medical costs in the United States are quite high. Here are four ways to keep costs down as much as possible.[read more]

Should Physicians Profile Our Patients?

July 20, 2015 by Michael Kirsch

Does profiling make sense for physicians? If you are trying to reduce a certain disease that is largely restricted to one segment of the population, doesn’t it make sense to target this segment rather than everyone? Profiling in law enforcement is a very sensitive issues, particularly for minorities who have been victimized by this technique. But, if we abandon the procedure entirely, are we forfeiting a tool that could keep us all safer?[read more]

The New Rules for Successful Hospital Marketing

July 20, 2015 by Stewart Gandolf, MBA

Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting and retaining patients. As the nation’s healthcare delivery system has become an ever-changing playing field, many of the “old rules” of marketing are less important—including more than a few that are now passé.[read more]