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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the...[read more]

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Healthcare Costs Involved in Finding the Right Recovery Program

December 13, 2016 by Ryan Kh

We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol positive messaging. It is as it always has been: Getting addicted to a substance is a lot...[read more]

Digital Ad Messaging Tips and Tricks for Medical Marketers

December 6, 2016 by Jonathan Catley

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for...[read more]

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

December 6, 2016 by Practice Builders

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and...[read more]

4 Capabilities Every Modern Practice Management Software Must Have

December 5, 2016 by Jonathan Catley

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is the first step toward transforming patient...[read more]

7 steps to get started using YouTube for your healthcare practice

December 5, 2016 by Practice Builders

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work up front. Here are...[read more]

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