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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

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Healthcare Costs Involved in Finding the Right Recovery Program

December 13, 2016 by Ryan Kh

We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol positive messaging. It is as it always has been: Getting addicted to a substance is a lot easier than getting cured.In some respects, it is wrong to talk about treatment programs as...[read more]

Digital Ad Messaging Tips and Tricks for Medical Marketers

December 6, 2016 by Jonathan Catley

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for medical practices and hospitals to attract new patients has grown in step. Last year,...[read more]

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

December 6, 2016 by Practice Builders

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And if a disengaged employee leaves your practice, it costs about 25% of...[read more]

4 Capabilities Every Modern Practice Management Software Must Have

December 5, 2016 by Jonathan Catley

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is the first step toward transforming patient care. But, like an old, faulty TV, antiquated clinical software can wreak havoc on your...[read more]

7 steps to get started using YouTube for your healthcare practice

December 5, 2016 by Practice Builders

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work up front. Here are some manageable steps get your healthcare channel started:1. Determine your audience. Who...[read more]

What Can Fitness Trackers Teach Us About PROs?

November 15, 2016 by Maeghan Nicholson

The health and fitness-tracking craze has taken the world by storm. There’s something about the ability to monitor your distances, speeds, incline, calories burned and heart rate that just gets the blood pumping. When I wear my Fitbit strapped to my wrist, I feel motivated, energetic, and ready to conquer the day.But where does this...[read more]

How Does Your Medical Organization Handle Negative Feedback?

November 14, 2016 by Jonathan Catley

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.Ping! An email comes in. You open it and your face drops. One of your patients just posted a negative review on your Facebook page. What do you do next?Your instinct may be to ignore or delete...[read more]

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

November 11, 2016 by Jonathan Catley

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.The pharmaceutical industry has a crisis on its hands — clinical trials have become exponentially more expensive in recent years, a trend that’s showing no sign of slowing down....[read more]

The Potential (And Setbacks) of Telemedicine

November 10, 2016 by Rick Deglado

Imagine a world where sick patients can get a doctor’s care from the comfort of their living room and where physicians have the flexibility to set a schedule that fits their needs and the needs of their patients. For a growing number of doctors and patients, that scenario is a reality as telemedicine continues to grow.Telemedicine...[read more]

Digital Marketing Best Practices for Vein Clinics

November 9, 2016 by Jonathan Catley

When it comes to digital marketing for vein practices, some strategies are more effective than others.Over the past decade, the internet has completely transformed the process of how people seek out medical information and make decisions about treatment. Today, more than 77% of patients conduct health-related searches online, and Google...[read more]

10 Healthcare Marketing Trends to Watch in 2017

November 8, 2016 by Stewart Gandolf, MBA

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list.What is important–the significant dynamic at work here–is change....[read more]

Digitalization Transforming Healthcare: The Era of Health 2.0

November 7, 2016 by Practice Builders

If we talk about healthcare, over the last few years the most startling metamorphosis has been the digital evolution of the industry. Digital is now the first stop for healthcare consumers to search about a disease or to book an appointment with a physician.The rising volume of digital healthcare activity is reflected in the following...[read more]

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The iPad is Changing the Face of Healthcare

November 5, 2016 by John Hennings

Apple sold nearly 9.9 million iPads in the third quarter of 2016. Most of their iPads are purchased by consumers, but a growing number of healthcare companies are driving demand.There are many reasons healthcare providers are becoming more reliant on iPads. Over the next few years, these tablets are likely to revolutionize healthcare in...[read more]

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How Healthcare Professionals Can Deal With Negative Reviews

November 4, 2016 by SocialMktgFella

Even if a particular patient is unreasonable, the effort you put into dealing with a negative review will be noticed by others and viewed as positive.[read more]

Social Media: 23 All-Time Tips and Techniques for Doctors

November 3, 2016 by Stewart Gandolf, MBA

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of social media for doctors, medical practices, and hospitals are significant.It seems as if nearly everyone with a smartphone is addicted to one or more social media...[read more]

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Welcome to the age of the patientpreneur

November 2, 2016 by Paul Tunnah

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century.Companies that are now global leaders and household names in this sector, like Johnson and Johnson or Pfizer, can trace their roots back to pharmacists looking to scale their...[read more]

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The role of secure mobile messaging in healthcare

November 1, 2016 by Gene Fry

Mobile messaging is changing communication in healthcare. For health professionals, mobile messaging is a fast and efficient way of managing workflows and coordinating care, while from a patient’s perspective, the platform provides a convenient and familiar line of communication with practices and caregivers.More traditional methods of...[read more]

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The New Frontier: Health in the Digital Age

October 27, 2016 by Ihor Vasyutyn

The digital age has successfully uprooted the traditional operating models of countless industries: from energy delivery to the way we buy groceries, the benefits of a connected world can be seen all around us. But what about health in the digital age? Though still in the nascent stages, digital health is making inroads that can be felt...[read more]

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What Different Nursing Degrees Do

October 25, 2016 by John Hennings

To patients, most nurses look the same. They wear scrubs, smile tenderly, and provide essential medical support everywhere from doctor’s offices to emergency rooms.However, to medical facilities, there is a world of difference between some nurses and others. There are a number of different nurse specialties and each variety requires...[read more]

Clinical Trial Recruitment Success Demands a Patient-First Approach

October 25, 2016 by Jonathan Catley

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.When it comes to patient recruitment for clinical trials, I think we can all agree that the process has become far too time-consuming and expensive. Today, approximately 29% of the time spent conducting a clinical trial is...[read more]

Why Haven't We Found A Cure For Cancer Yet?

October 24, 2016 by Brian Wallace

Why is there still no cure for cancer? Turns out it's not quite that simple.[read more]

The Legal Repercussions Of Tech-Based HIPAA Breaches

October 21, 2016 by Jenna Cyprus

HIPAA regulations defining the proper protocols for handling sensitive medical information have been a great boon for patients, allowing them to pursue appropriate care – confident that doctors, insurance representatives, and other involved parties will protect their privacy – but are medical professionals honoring these practices? As...[read more]

4 Reasons Data-Smart Medical Marketing is a Winner

October 19, 2016 by Stewart Gandolf, MBA

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and the larger provider practices are now willing and able to collect and use data-smart information for marketing.There was a time when only the biggest industry organizations could draw down on healthcare data...[read more]

5 Search Engine Marketing Tips for Medical Practices

October 18, 2016 by Jonathan Catley

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.The ever-increasing role of digital media in the patient path to treatment represents a huge opportunity for medical marketers looking to generate new revenue for their practices while...[read more]

Is Medical Accountability a Thing of the Past?

October 17, 2016 by Bert Louthian

One of the byproducts of the ever-expanding healthcare industry in the United States is a much higher degree of complexity. This is especially true when it comes to the patient-doctor relationship. Whereas a patient used to be treated by one doctor, they now may be given medical care by a long line of professionals.The changes in the...[read more]

Reimbursement and Convenience Fuel Virtual Healthcare Trend

October 17, 2016 by Stewart Gandolf, MBA

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare delivery has been a sluggish exception.This picture is changing, and with it, your healthcare marketing and...[read more]

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RN to MSN: 5 Reasons Nurses Should Pursue That Extra Degree

October 14, 2016 by Rehan Ijaz

Nurses are often the unsung heroes of healthcare. They work long hours, perform tasks most people would cringe at, and often do it all with an abundance of care and compassion. Doctors may be the ones who make the decisions but it’s the nurses who follow through with those directions and have more direct contact with patients.A...[read more]

6 Tips for Healthcare Recruiting Success

October 13, 2016 by Michael Jones

Recruiting is a specialized task that helps to build the foundation of an organization. Finding the right people who are not only committed but also qualified can be daunting at times. In recruiting, we all come across roadblocks that make finding the right candidates hard, even with sourcing and referral programs. There are methods that...[read more]

Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital

October 12, 2016 by Wax Custom Communications

If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy.Here’s how: Get the word out. Let everyone know you’re on Facebook. Start by creating an easy-to-remember URL that directs visitors to your Facebook page (e.g., www....[read more]

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