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Digital Disconnect: Why Won't Clinical Trials Embrace Online Advertising?

October 6, 2016 by Jonathan Catley

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.At the end of the summer, Industry Standard Research released its Best Practices in Patient Recruitment report, in which they polled sponsors, trial sites, and CROs on a number of key...[read more]

How Technology is Driving Jobs in the Healthcare Industry

October 5, 2016 by Rick Deglado

The world as we know it has jumped onto the ever-changing ride of technology, holding fast to improved ways of living, doing, and carrying out business.The healthcare system is on that same fast-paced train, holding tight and enjoying the ride that new technology is responsible for.Throughout this article, we will focus on three main...[read more]

Why Patient Satisfaction is Key to Physician Marketing

October 4, 2016 by Stewart Gandolf, MBA

As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward-thinking medical practices routinely put the patient/consumer at the center of their progressive planning.Hospitals and medical systems have the standardized HCAHPS instruments. Increasingly providers...[read more]

Want More New Patients for Your Medical Practice? Build Better Landing Pages

October 3, 2016 by Jonathan Catley

You can spend all the money in the world on your digital marketing campaign, but without quality landing pages to back up your ads, you probably aren’t going to see optimal results.So your search campaign targets all the right keywords, ensuring your ad appears at the top of the search results, reaching active patients who are ready to...[read more]

4 Ways Technology Can Increase Patient Empowerment and Improve Outcome

September 29, 2016 by Karin Ratchinsky

Advancements in healthcare have improved our understanding of diseases and how to treat them, but the largest determinants of our health are behavioral and environmental factors. Poor eating habits, physical inactivity, socioeconomic factors, access to care, or a lack of health education can trump genetic dispositions and medical...[read more]

Data De-Identification - An Easier Way to HIPAA-Compliance

September 28, 2016 by Jason Wang

Creating a HIPAA-compliant product doesn’t have to be a harrowing experience, but most teams unwittingly choose the slowest, riskiest, and most challenging path to compliance. This post seeks to shed some light on a faster and simpler approach: Data De-Identification.If you take the hard path, retrofitting an existing application to...[read more]

6 Ways to Make Your Patients Feel Special

September 28, 2016 by Practice Builders

How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you retain them and they are willing to recommend your practice depends on what happens once they step through those doors. Use these six strategies to...[read more]

How to Engage Patients and Gain Online Visibility

September 27, 2016 by Practice Builders

The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the Internet to make their health decisions. Before visiting a doctor for the first time, patients now conduct a thorough analysis of a physician’s online...[read more]

Using Facebook for Clinical Trial Recruitment

September 26, 2016 by Jonathan Catley

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s important they seek out channels that allow for targeted advertising, efficient scaling of...[read more]


5 Solutions to Hospital Productivity Woes

September 26, 2016 by Rick Deglado

The Bureau of Labor and Statistics (BLS) reported 474,000 healthcare jobs were added in 2015, increasing the number of people employed in United States hospitals to more than 5 million. And while the number of jobs continues to increase, so does the cost of healthcare – leading one to assume that productivity would trend accordingly. But...[read more]

Free Up Your Phone Lines By Optimizing Your Medical Practice's Digital Presence

September 23, 2016 by Jonathan Catley

Don’t bounce prospective patients with an overly complicated IVR and long hold times — make it easier to find their desired information online instead.Call any hospital or doctor’s office and there’s a good chance that you’ll be greeted by an Interactive Voice Response (IVR) system, designed to direct patients to relevant information...[read more]


How Budget Cuts are Affecting Mental Health Care

September 22, 2016 by Sarah Daren

Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention Month, and the industry is fighting to raise awareness about how budget cuts affect everyone...[read more]

How Hospitals Are Using Technology to Improve Patient Access to Care

September 21, 2016 by Jonathan Catley

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those with chronic health conditions that require frequent visits to the hospital — missed...[read more]

7 Ways to Leverage Public Service Messages in Healthcare Marketing

September 20, 2016 by Stewart Gandolf, MBA

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is to say, it’s nearly free.There’s no charge for any broadcast time or print ad space,...[read more]

Even More Proof That Google Deserves Your Medical Marketing Dollars

September 19, 2016 by Jonathan Catley

As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance to your medical marketing efforts.It’s safe to say that digital advertising has completely revolutionized the patient path to treatment, and nobody has...[read more]

Patient Experience: Why You Can’t Mandate Patient-Centeredness

September 19, 2016 by Stewart Gandolf, MBA

 I was reading some of the writings of Dr. Lucian Leape, the father of the patient safety movement. Twenty-two years ago, Dr. Leape warned us that the hospital industry needed to do better in the area of safety.He demonstrated that we were riddled with unreliable processes, medical errors and unnecessary deaths and injuries. This...[read more]

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

September 15, 2016 by Jonathan Catley

 Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility.Businesses with multiple locations all face a similar challenge: unless they make a concerted effort to differentiate the web content on each branch’s microsite, Google...[read more]

How Hospital Marketing is Thinking Beyond the Ivory Tower

September 14, 2016 by Stewart Gandolf, MBA

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship.Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was...[read more]

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

September 14, 2016 by Jonathan Catley

As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful. We have reached an unprecedented level of digital connectivity in the modern world that is quickly changing how we consume (and retain) information. Last year, eMarketer...[read more]

Marketing Automation, Oh My! Lessons from a Leading Health System

September 14, 2016 by Stewart Gandolf, MBA

Stewart Gandolf talks with Tanya Andreadis and Robin Ward about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from Leading Health Systems.[read more]


4 Patient Monitoring Strategies to Maximize ROI of Risk-Based Contracting

September 13, 2016 by Joe McDonald

Like it or not, fee-for-service medicine is on the decline in the United States.This March, the U.S. Department of Health and Human Services reported an estimated 30 percent of Medicare payments are now — a year ahead of schedule — being disbursed via pay-for-performance models. Providers wanting a slice of this pie will...[read more]

Resident Physicians Might Not Be Underpaid After All. Here’s Why

September 13, 2016 by Doximity Blog

Residency is hard. Really hard. In fact, I completely underestimated how hard it would be. My sweet wife loves to remind me that she didn’t think I’d be able to finish it for the first 2 years. And, honestly, I thought the same.Because it’s hard, it’s common for residents to complain about it together. We all did. We sat around the...[read more]

A Better Patient Experience Starts With a Better Online Experience

September 9, 2016 by Practice Builders

Mobile apps, Internet consulting, social media, emails and custom websites have brought a paradigm shift in the healthcare services. Patients seek nothing less than the best – in terms of healthcare services or digital experiences.[read more]

What the Rise in Outpatient Care Means for Your Hospital

September 9, 2016 by Jennifer Landis

Until recently, most medical procedures required a lengthy hospital stay and a bill to match, but changes in surgical techniques have led to many of these procedures being moved to an outpatient facility. What does this shift to outpatient car mean for your hospital and the medical community as a whole?[read more]

The Importance of Physician Engagement in Value-Based Initiatives

September 8, 2016 by Stewart Gandolf, MBA

In the medical field, where hospital CEOs are often businessmen and not doctors, physicians can get left behind during the implementation of key hospital programs.[read more]

IVR Best Practices for Medical Marketers

September 8, 2016 by Jonathan Catley

Optimizing your practice’s interactive voice response system (IVR) could be the deciding factor that determines whether marketing efforts are ultimately fruitful.[read more]

Empowered Patients Demand Better Engagement from Clinical Trials

September 7, 2016 by Jonathan Catley

As healthcare consumers take more control of their path to treatment, pharma companies need to step up their level of engagement if they want to remain competitive.As digital technologies continue to shift patient and caregiver expectations, life sciences companies are attempting to ramp up their level of engagement accordingly —...[read more]

Examining Relationship Based Physician Recruitment

September 7, 2016 by Michael Jones

Physician recruitment involves several considerations, such as an evaluation of physician need across practice areas, sourcing and recruiting viable candidates, promoting the healthcare facility and community to top candidates, and ensuring a work style and culture fit. Further complicating the effort is the physician shortage, due to...[read more]

5 Best Practices for Switching to an EMR System

September 6, 2016 by Jenna Cyprus

More and more medical practices and healthcare organizations are switching to electronic medical record (EMR) systems. EMR systems, at their most basic, are software systems designed to digitize the process of creating, storing, and accessing medical records. The advantages here are overwhelming; switching to an EMR system will save you...[read more]


4 Ways to Keep Your Mouth Healthy With Diabetes

September 2, 2016 by Ryan Kh

Most people know that brushing and flossing are essential to keep your teeth and gums healthy. Despite this fact, health officials estimate that almost half of Americans struggle with gum disease or periodontitis—a more advanced form of gum infection that can affect the tissues, roots, and bones that surround teeth. Simple steps can...[read more]

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