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How Healthcare Workers Can Smoothly Change Careers

July 14, 2016 by Cris Antonio

Changing careers in healthcare can be scary – but it’s not impossible.Whether you’re looking to switch jobs or find better alternatives, here’s how to make the transition smoother.[read more]

Why is it Important to Get Your Practice on the Social Media Bandwagon?

July 14, 2016 by Practice Builders

Statistics say that nearly 80% of US adults use the Internet and approximately 60% belong to at least one networking site. Even though healthcare providers are aware of the rising use of social media by patients, many are still reluctant to embrace it.Opportunities brought by online platforms represent a new frontier in medicine, as it...[read more]


Challenging the Status Quo of Addiction Treatment

July 13, 2016 by Howard Wetsman

Dr. William Osler, author of “The Principles and Practice of Medicine,” is quoted as saying, “It is much more important to know what sort of a patient has a disease than to know what kind of a disease a patient has.” Most of the healthcare industry still feels that way, as evidenced by a significant shift toward maximizing and ...[read more]

Will Virtual Clinical Trials Revolutionize the Pharma Industry?

July 13, 2016 by Jonathan Catley

Emerging technologies have the potential to fundamentally alter how patients engage with and participate in clinical trials — is the industry ready for this change?Pfizer made a big splash back in 2011 with its announcement of the first “virtual” clinical trial. This news was significant because, for the first time, patients would have...[read more]


Hurricanes, Zika, and Healthcare Collapse

July 12, 2016 by Sam Hudgins

Puerto Rico, with a population of 3.5 million people, is suffering through one of the hardest economic conditions while combating the spread of Zika. Zika is a virus primarily spread through infected mosquitos, it has mild symptoms that can last over a week but the main concern is microcephaly, a birth defect that causes smaller heads in...[read more]


3 Universal Factors Hospital Administrations Need to Keep Nurses Satisfied

July 12, 2016 by Dennis Hung

Every hospital administration should always aim to maintain its nurses. There is a shortage of nurses and losing one will take more resources to get another.[read more]


Call for Contributors

July 11, 2016 by Patrick Sutton

Did you know that you can contribute to HealthWorks Collective? That’s right, HWC has an open call for contributors and is looking for new voices to join our community. What does it mean to be a contributor? A HealthWorks Collective contributor provides content to be published on the site. That can be original writing produced...[read more]


How A Doctor's Perception of Patients Can Impact Patient Satisfaction

July 11, 2016 by Travis Schneider

Some doctors only focus on a patient's physical health, but physicians need to pay attention to more than the physical needs of a patient. Providing care to patients is not just about why they are visiting the care center; it also deals with nurturing the patient as well. This is especially important because patient satisfaction is playing a bigger role in the medical industry.[read more]

Using Digital Technologies to Solve Pharma's Cost of Care Crisis

July 9, 2016 by Jonathan Catley

The cost of care is skyrocketing. Could big data, the internet of things (IoT), and internet-based technologies be the cure?From Martin Shkreli’s notorious price hike of the HIV drug Daraprim to highly publicized government programs like the Affordable Care Act (ACA), to sparring between presidential frontrunners, healthcare costs have...[read more]


Are Wearables the Future of Clinical Trials?

July 8, 2016 by Rehan Ijaz

For decades, paper-based survey methods have been the cornerstone of clinical trials. In fact, the majority of label claims on the market today are the result of paper-based surveys.Yet there is a growing shift toward electronic data collection in clinical trials. Electronic data collection is faster, more reliable, and more cost...[read more]


Zika Virus Legislation, Diagnosis, and Prevention: What You Need to Know

July 8, 2016 by Daphne Stanford

A lot has happened over the last year related to the Zika virus. As healthcare professionals, we have an obligation to keep abreast of current legislation, science, and technology related to recent outbreaks. Education is the key to prevention and health care reform. Now’s the time to educate ourselves and our patients, as well as our friends, families, and communities.[read more]

Top Digital Marketing Stats Every Hospital Should Know About

July 7, 2016 by Jonathan Catley

As competition in the digital landscape heats up, hospital marketers need to make sure they’re up to speed on all of the latest trends — here are a few medical marketing stats that are worth remembering.The way that patients conduct health-related research is evolving rapidly. With the advent of digital media, internet search has...[read more]

Healthcare Consumerism: Marketing’s New Imperative

July 7, 2016 by Stewart Gandolf, MBA

The concept of consumerism in healthcare delivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained significant traction with health systems, hospitals and medical practices. And, by most indicators, healthcare consumerism is rapidly becoming a top...[read more]


The Right Website To Help Your Medical Practice Soar

July 6, 2016 by Nik Donovic

Don’t let a bad website turn away potential patients and clients, but learn to build a great first impression that can help boost your numbers as well as your reputation in the field. You don’t need to be a professional web designer or skilled coder, just follow a few simple steps that will help put your practice on the map.[read more]

Speaking Up for Patient Safety

July 6, 2016 by Michael Jones

It’s happened to many of us. We show up for work, get our reports, and realize that we cannot safely perform our job under the current conditions. What can we do?A jury awarded Linda Boly, RN, $3 million for wrongful termination by Portland Oregon’s Legacy Good Samaritan Hospital last fall. A Legacy employee for 34 years, Boly lost her...[read more]


5 reasons why patient engagement is critical for pharma

July 5, 2016 by Paul Tunnah

If your read my posts on a regular basis you will have already picked up that I think patient engagement – proper two-way dialogue and not just didactic communication – is critical for a successful pharmaceutical industry. So here are my top 5 reasons why patient engagement is critical for pharma.1. ReputationThe products made by the...[read more]

Why Medical Marketers Should Use Patient Education as a Strategic Advantage

July 5, 2016 by Jonathan Catley

The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant.Today, patients are more "active" than ever before — while the knowledge-gathering stage in the traditional path to treatment was limited to consultation with friends and family,...[read more]


5 Reasons to Pursue a Career in Health Administration

July 1, 2016 by Rehan Ijaz

A career in health administration can be a fulfilling way to combine administrative and management skills with improving patient outcomes. Health care experience, plus a master’s degree in health administration, could make you the perfect fit for one of many positions as a health administrator.This flexible degree can give you access to...[read more]

How Big Data and the IoT Are Transforming Clinical Trial Recruitment

July 1, 2016 by Jonathan Catley

Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients.While the digital revolution has permeated the medical world more slowly than other industries, it’s finally begun to make a real impact. PwC research found that while the healthcare industry has a...[read more]

Is Excessive Caffeine Consumption Cause for Concern in Healthcare Professionals?

June 30, 2016 by Jennifer Landis

Due to the growing popularity of energy drinks among the general public, there is growing concern about the health risks of over-consumption of caffeine. This is especially true in highly “caffeinated” professions such as healthcare — where doctors, nurses and other medical professionals who work long shifts often rely on the stimulation of caffeine to power through their day. Medical professionals have made a career out of caring for others — but could their daily caffeine habits be putting them at risk?[read more]


Here’s Why Primary Care Is the Future of Public Health

June 30, 2016 by John Henning

Public health isn’t just providing health care for low-income families and individuals. It’s largely responsible for lengthening life spans and improving health for all individuals throughout the Western world.Public health advances, including water fluoridation, food fortification, immunizations, increased access to family planning,...[read more]


How Has Healthcare Reform Impacted Hospitals?

June 29, 2016 by Marlena Stoddard

Recent changes in healthcare reform have presented a fluctuating scenario for the healthcare industry, with both positive and negative impacts in the way that hospitals operate.[read more]

The Growing Role of Mobile in the Patient Path to Treatment

June 29, 2016 by Jonathan Catley

As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.Today’s healthcare consumers are more empowered than ever before — the internet boom of the early 2000s fundamentally altered the traditional path to treatment, placing...[read more]


The Spatial Revolution: GIS in Public Health

June 28, 2016 by Rehan Ijaz

 In Hippocrates’s day, the environment was the primary cause of ill-health. Hippocrates describes in his treatise “Air, Waters, and Places” how unwholesome spaces, particularly those in cities, breed all manner of disease, and he encourages visiting more salubrious places, including his natural healing centers far removed from...[read more]

Is Your Patient Education Strategy Outdated?

June 28, 2016 by Danyell Jones

Patient Education – How Modern is Your ProgramTo improve our overall healthcare system, we need to think about how to effectively improve each component.  Patient education is a critical factor when it comes to improving healthcare outcomes and reducing healthcare costs.  But what does patient education currently look like? In...[read more]

Guess the Weakest Link in Physician Marketing

June 27, 2016 by Stewart Gandolf, MBA

What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now.Well all-right! Good job! Whoot. Fist pump! But wait. There’s a big problem. People are calling, but nobody is answering the phone. Oops. The designated “care...[read more]

The Future of Psychiatry

June 27, 2016 by Jennifer Landis

Psychiatry has long relied on traveling to a book-lined doctor’s office and sitting for an hour on an uncomfortable or overstuffed couch while you talk. Based on these conversations, a psychiatrist determines the best treatment options for a patient. This technique often runs into resistance or outright dishonesty that can hinder or halt treatment. That stereotype may be a thing of the past, as new tools and techniques emerge to bring psychiatry into the 21st century. What new and exciting changes are sweeping the field of psychiatry and how will they alter how we look at mental health and the treatment of mental illnesses?[read more]

Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy

June 25, 2016 by Practice Builders

With millions of users and over 500 million tweets being sent each day, Twitter presents a great opportunity to healthcare providers to reach a global audience of new and existing patients. No wonder Twitter is increasingly gaining acceptance as a medium for instantaneous scientific dialogue. Going by the official statistics, Twitter...[read more]


How Can You Reduce Workplace Stress In 2016?

June 24, 2016 by Ryan Kh

Has the first half of 2016 been hectic, with chaotic deadlines, pressured meetings and demanding workloads?That’s not unusual. Being a CEO means you can be dragged into multiple endeavors at once. And continuing to push may feel like a necessity more than an option. However, the constant pressure can stress your body and mind and even...[read more]

Generation Jones: Marketing Healthcare to Young Baby Boomers

June 24, 2016 by Tracy Knight

While some debate still lingers about what exactly to call “young” Baby Boomers—those born between, say, 1955 and 1964—universally known and accepted is this segment’s unprecedented impact on the healthcare industry, and its critical importance to healthcare marketers as a result.In terms of size, income, and standard of living, this...[read more]

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