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Director of First Impressions and Other Great Job Titles

August 31, 2015 by Stewart Gandolf, MBA

Recently I was looking for a new school for one of my daughters. In that process, I phoned one of the prospective organizations—a modern school with a good reputation and a progressive-sounding name.The individual who answered the phone was immediately helpful; even on the phone her obviously winning personality and positive demeanor...[read more]

The Digital-Digital Trend in Doctor-Patient Encounters

August 30, 2015 by Stewart Gandolf, MBA

Here’s a totally unscientific marketing experiment: Look up from your smartphone (just for a moment) and scan the people at any Starbucks—or any airline departure lounge—or any street corner.It’s become a social caricature: People of all ages have their heads down with a deeply-connected gaze into the mobile, tablet or laptop device...[read more]

Computer aided diagnosis for mental health: two important strides

August 30, 2015 by David E Williams

Advancing the state of the artResearchers are using modern technologies to develop advanced tools to assist with the assessment of mental health problems. We hear a lot about “big data” and genetic sequencing, which can be expensive and complex, but there are also promising tools that are not so pricey or complex, even if they do employ...[read more]

Medtech: Numbers and Size of Fundings, Jan-Aug 2015

August 30, 2015 by Patrick Driscoll

Fundings in medtech in 2015 follow a common pattern in that most fundings are between $1 million and $5 million — in 2015 thus far, we have identified 111 separate fundings in the $1M-$5M range — with the aggregate value of all fundings in this range being $286 million. However, the size category with the highest cumulative fundings...[read more]

Patient Survives Death Sentence - Medical Negligence?

August 30, 2015 by Michael Kirsch

Doctors do not know everything.    We make mistakes and mistakes in judgment.  Sometimes we make the mistake of speaking when we should keep silent.  At times, patients ask us questions that we can’t or shouldn’t answer; and yet we do.  It shouldn’t be our objective to force certainly into an issue which is...[read more]

Furry Crutches

August 29, 2015 by Andrew Schorr

Randall Goskowicz and ZoeyI was reflecting on the heroic ways my fellow patients go about their day and struggle not to be defined or confined by their disease. We all have our secret methods of coping, which—in speaking to my fellow clinic patients—run from changing socks after a night sweat to the overall benefits of chocolate.I would...[read more]

How health quality measures became a jungle: Joanne Kenen

August 29, 2015 by Jeanne Pinder

Summary: “Quality measures are good, right? We all want our doctors and hospitals to follow best practices and be held to them,” writes Joanne Kenen, health editor at Politico, on the Association of Health Care Journalists blog. “It’s not so simple. Put aside for the moment whether the measure is accurate – we don’t always know or agree...[read more]

5 Areas Where Medical Practices Can Get Involved with Community Outreach

August 28, 2015 by Jonathan Catley

Community outreach is a powerful tool for medical professionals to market their private practice in their community. Volunteering your time or donating your services or money within your city or town provides new opportunities to form relationships with local citizens.Additionally, community service is the perfect avenue for establishing...[read more]

5 Ways Doctors Can Connect With Their Patients

August 28, 2015 by Tyson Downs

When it comes to your customer loyalty or connecting with your patients, there are so many things involved that can cause a relationship to go down the tubes.The secretary answering the phone in a less professional manner.A patient coming on the 'wrong' day. You know the day that you have patients back to back to back, and then...[read more]

Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial

August 28, 2015 by Dan Stempel

The value of digital advertising in boosting patient recruitment for clinical trials is undeniable. However, not all digital advertising firms are created equally. Not only do digital advertising vendors have different degrees of experience when it comes to patient recruitment, clinical trials, and the field of healthcare in general...[read more]

The Case for Patient Video in Doctors Visits: Take a Selfie and Call Me In the Morning

August 28, 2015 by Elizabeth Zampino

The selfie culture and our desire to photo-document every aspect of our lives has started to influence healthcare as well, and patients want to be able to record their doctors visits. The concept is so prevalent that it’s making headlines in the mainstream media.[read more]

Having Insurance Doesn’t Always Pay: The case of the $1,700 mammogram

August 27, 2015 by Jeanne Pinder

This post appeared originally in MedPage Today, where I wrote it as part of our pricing transparency partnership with MedPage Today. Re-posted with permission. Summary: “I live in metro NY and received a bill for $2200 (approx) for a mammo/Ultrasound, of which approximately $767 was covered by insurance. I was balance billed $1...[read more]

Get the Most Out of Your Facility’s Services Page

August 27, 2015 by Michael Sherman

For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience of what you do. In other words, it’s the perfect place for storytelling.But for many companies – including those in healthcare – these pages have been collecting dust since...[read more]

Telemedicine Reimbursement Enters the 2016 Presidential Campaign

August 27, 2015 by David Avitabile

At last, a presidential candidate has said something interesting about healthcare that doesn't involve repealing Obamacare or expanding Medicare to a single payer system. In a recent speech, Hillary Clinton advocated for expanding Medicare reimbursement for telemedicine services and for resolving the interstate licensing issue that has...[read more]

Massachusetts hospitals are making money — I’m quoted

August 27, 2015 by David E Williams

The Massachusetts Center for Health Information and Analysis has released its 2014 profile of hospital financial performance. Profits are up moderately overall by various measurers, despite drops in inpatient stays, outpatient visits, and emergency department utilization. What’s going on?As I told the Boston Globe (State hospitals report...[read more]

The Value of a URAC Accredited IRO

August 27, 2015 by Danyell Jones

The Value of a URAC Accredited IRO – Independent Review OrganizationNot all Independent Review Organizations are created the same. Some look to go beyond the standard provision of reviews, and strive to achieve a quality designation in the Independent Review Industry – URAC Accreditation. In today’s post we will talk about why making...[read more]

The (Little) Things That Matter To Patients

August 25, 2015 by Anne Weiler

Outcome measurement is top of mind for all of us in healthcare these days, and there’s been a lot of talk about whether measures drive the right behavior, with some examples of how patient satisfaction measures can create a “Disneyfication” of the healthcare system, which at its worst, results in animatronic nurses reciting scripts and patients demanding the amenities of a 5-star hotel.[read more]


Tips for Dental Practices to Maximize Results from Internet Marketing

August 24, 2015 by Frankie Rendon

You went to dental school, not business school… but you ended up a small business owner. If you sometimes feel a little lost, you’re not alone. This is why most practices employ staff bookkeepers and office managers, so the guy in the mask with the aching back doesn’t have to deal with insurance companies, appointment setting, personnel...[read more]

Digital Tools for Clinical Trials

August 24, 2015 by Joan Justice

The Apple Research Kit was introduced several months ago and is making headway in the world of clinical trials, facilitating clinical trial enrollment, navigation and process for patients.[read more]

Is Your Doctor a Spin Doctor?

August 24, 2015 by Michael Kirsch

We are in the Age of Spin as the presidential campaigns percolate along. So much fun to watch! It’s a performance in doublespeak, deflection and distraction that is so obvious, that even a person who knows no English can spot it.[read more]

Engaging Physicians and Others The Purely Old Fashioned Way

August 24, 2015 by Stewart Gandolf, MBA

If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is it: Sharing timely, useful and interesting information–directly and personally. This makes an unforgettable and lasting impression that grows relationships with physicians and professional colleagues.[read more]

New tool to compare costs, benefits of cancer treatments: Reuters

August 22, 2015 by Jeanne Pinder

Summary: “As options for cancer patients become increasingly complicated, and expensive, the most influential source for U.S. oncology treatment guidelines will for the first time offer a tool to assess the costs versus benefits of available therapies,” Deena Beasley of Reuters writes. “The National Comprehensive Cancer Network (NCCN)...[read more]

Global Spine Surgery Finding Double Digit Growth from Innovation, Economics, and Clinical Trends According to MedMarket Diligence Report

August 22, 2015 by Patrick Driscoll

[August 21, 2015 — Mission Viejo  CA — MedMarket Diligence has published its 2015 global report on spine surgery. For details, see link.]Decades of clinical research and medtech innovation have combined to offer solutions for every segment of the spine.  Economics and innovation have also made spine surgery one of the...[read more]

Why Hospitals Need Social Remarketing

August 21, 2015 by Michael Sherman

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.That’s where social remarketing comes in...[read more]

3 Trends Shaping the Face of Healthcare Marketing

August 21, 2015 by Tyson Downs

What trends are you seeing in healthcare marketing? Today we go over 3 that are becoming more and more influential every day.[read more]

Controlling vs. collaborative IT leadership and what it means to your healthcare organization

August 21, 2015 by Bill Crounse

Forgive me, but I simply need to vent. Think for a moment about your hospital or health system's IT leader. Would you describe this person as controlling or collaborative? Do you even really know? And what difference does it make? In my role at Microsoft...(read more)[read more]

5 Books Worth Reading for Healthcare Marketing Professionals

August 21, 2015 by Jonathan Catley

For hospital marketers, it’s time to hit the books. These five healthcare marketing books are essential reading. From healthcare digital marketing strategies to current healthcare trends, these five books are the building blocks of a successful healthcare marketing strategy.[read more]

The ABCs of CCJR

August 21, 2015 by James Dias

The recent announcement by CMS of its proposed Comprehensive Care for Joint Replacement (CCJR) program is raising more than a few eyebrows. This mandated orthopedic bundle program is scheduled to begin January 1, 2016 for hospitals in specified geographic areas.[read more]

Thierry Oquidam from e-Nable explained at Doctors 2.0 & You, how 3D prosthetics turn children into “superheros” #doctors20

August 21, 2015 by Denise Silber

e-Nable, the American association for the 3D printing of assistive devices or prosthetic devices, helps children around the world who are missing fingers, hands, thanks to the work of international volunteers. I spoke with the founder of e-Nable, Pr. Jon Schull, (see left) while at Stanford Medicine X, our sister conference last...[read more]

10 Ways to Perfect Your Email Marketing

August 21, 2015 by Lonnie Hirsch

Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an...[read more]