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Five “Must Read” Articles on Radiology and Health IT

April 28, 2016 by Erica Carnevale

Radiology consults, healthIT data breaches and telemedicine make the news. This week’s articles include a study that shows how delivering personalized care to patients could increase revenues;[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

April 27, 2016 by Stewart Gandolf, MBA

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases.[read more]

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Overhauling Medical Malpractice to Address Defensive Medicine

April 27, 2016 by David Mann

there is a prevailing school of thought that American medicine is full of harm, that doctors make choices every day to harm their patients solely because they are afraid of being sued. Known as practicing “defensive medicine,” it refers to recommending a diagnostic test, procedure, or specialist visit that is not necessarily the best option for the patient.[read more]

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Cause and Effect - What Leads to a Misdiagnosis?

April 26, 2016 by Marlena Stoddard

Misdiagnosis and medical negligence are serious issues requiring the attention of both doctors and patients alike.[read more]

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HIPAA Compliance Breaches Higher Than Ever: What Are You Doing About It?

April 26, 2016 by Jenna Cyprus

In 2015, we witnessed the highest level of HIPAA compliance breaches yet, and 2016 isn’t expected to be much better. Even if you’re a small practice, you’re not immune to security breaches, and you’re probably making more mistakes than you realize. It’s essential that medical professionals make it a priority to protect themselves and their practices from such mistakes.[read more]

Physician Burnout: Healthcare’s Looming Crisis

April 26, 2016 by Danyell Jones

Physician burnout is a problem that impacts all of us. Recent studies have indicated that burnout can significantly impact a physician’s ability to provide appropriate care for their patients. Burnout can lead to lack of attention to detail, decreased communication, and impaired judgement. Physician burn out is a problem that puts both the physician and the patient at risk.[read more]

Risks of Probiotics - Who Cares?

April 26, 2016 by Michael Kirsch

We have a medical industrial complex that is a beast that needs to be fed. It fuels itself on our fidelity to medical practices that are labeled as truths. ‘Wellness’ rules.[read more]

How Practice Managers Can Get Physician Buy-In for Digital Marketing

April 22, 2016 by Michael Nicolosi

Digital marketing isn’t a bold, risky strategy — it can be a cost-efficient and effective way to find new patients.[read more]

Doctor House Calls in the Uber Age of Patient Convenience

April 22, 2016 by Stewart Gandolf, MBA
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Fifty-plus years ago, a doctor would come to the patient about 40 percent of the time. The nearly lost practice (and nearly forgotten name) was known as “a house call,” and it all but disappeared 30 years ago. That’s changing…again…[read more]

How to Stay HIPAA Compliant When Using Social Media for Healthcare

April 21, 2016 by Gretchen Kalthoff

Regulations surrounding the use of social media within the healthcare industry can cause physicians to think that it’s a waste of time, however some providers are beginning to realize that there are actually enormous gains to be made from engaging in social media. Here, we look at how to make the most of social media within medical practice internet marketing while still ensuring HIPAA compliancy.[read more]

The State of the Medical Marijuana Industry

April 21, 2016 by Jonathan Catley

In recent years, cannabis consumption has gone from combustible offense to a big business. Let’s take a look at the state of the medical marijuana industry in 2016.[read more]

Millennial Speak: Reaching the Next Generation of Healthcare Consumers

April 21, 2016 by Craig Fairfield, MBA

The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is their purchasing power. Their lifetime value as healthcare consumers cannot be ignored.[read more]

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Cervical Cancer Misdiagnosis - A Deadly Mistake

April 21, 2016 by James Dezao

In 2015 cervical cancer killed almost 4,100 women in the United States. Although, great strides have been made in diagnosing and treating the disease early, resulting in a far lower death rate than in the past, the truth is that many women are dying needlessly or undergoing much more invasive treatment for cervical cancer today because of mistakes due to medical malpractice.[read more]

How New Medical Innovations Are Made

April 20, 2016 by Jennifer Landis
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The medical industry is one that is constantly growing and changing, and new innovations are hitting the market every single day. Have you ever wondered how these new innovations are made?[read more]

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Virtual Reality Enhances Healthcare

April 20, 2016 by Jessica Oaks

At least, it has the potential to. Regular (and even infrequent) visitors to the hospital can tell you that doctors and nurses aren't yet walking around with VR goggles on their heads. It's true that we haven't quite reached that far into the future – but it could be right around the corner.[read more]

Medical Technology and How Integral it is to Professionals

April 20, 2016 by Rachelle Wilber

Undoubtedly, society lives in a day and age where technology has such an enormous impact. Perhaps the most important technology people have access to today is those in the healthcare field. Many medical professionals are now using technology to perform more accurate diagnoses and life-saving invasive procedures that all culminate in quicker, cheaper, and more efficient patient care.[read more]

Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3

April 19, 2016 by Jonathan Catley

When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the record straight with hard facts and actionable solutions.[read more]

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The Value of Patient Testimonials for Doctors and Surgeons

April 19, 2016 by Jenna Cyprus
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Whether you look at it from the patient or provider perspective, testimonials are a critically important component of modern healthcare. We live in a world where customers – and in the case of medicine, patients – have access to a lot of information.[read more]

How to Market Your Practice to Millennials

April 19, 2016 by Practice Builders

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included.[read more]

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A story about the pharmaceutical industry, doctors and patients

April 18, 2016 by Paul Tunnah

As a father of two small children I am familiar with the value of a good story. Every night sees a ritual take place that is repeated in family households all over the world, where bedtime books are read to ease the passage of little people into sleep.While it can be easy as a parent to tune out once you’ve read a particular favourite...[read more]

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Remote Heath: The Wave of our Medical Future

April 18, 2016 by Dennis Hung

Remote health, also known as telemedicine, is fast becoming a popular option to reach more patients in a shorter amount of time. According to iHeartBeat, 89% of healthcare executives said they expect telemedicine to transform the U.S. healthcare system in the next decade.[read more]

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Handling HIPAA Rules In Sports: Why Athlete Privacy Matters

April 18, 2016 by Jenna Cyprus

HIPAA breaches are all too common, and the number of reported cases has grown significantly over the last decade. Most often associated with medical professionals and healthcare centers, these breaches can lead to serious legal issues, including medical negligence claims and professionals losing their licenses. However, it’s not only relegated to these areas. It can also play a role in sports when the media gets a hold of a major injury.[read more]

Tackling the Side Effects of Parkinson’s Treatment

April 17, 2016 by Viatcheslav Wlassoff

Parkinson’s disease is a slowly developing progressive disorder which is estimated to be the second most common neurodegenerative disease. At present, the disease affects 5 million people and the numbers are projected to reach 9 million by the year 2030.[read more]

In-Demand Healthcare Support Jobs

April 16, 2016 by Michael Jones

If the healthcare field is something you’re considering, you have several choices. In fact, that’s one of the great things about a career in the medical profession. There are so many jobs from which to choose. So how do you know what path to take?[read more]

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How That New Drug Goes From Idea to Market

April 16, 2016 by Ryan Kh

The development and approval of new drugs is mandated by FDA's CDER (Center for Drug Evaluation and Research) center, the apex government body governing this segment. So how is a drug conceptualized and then developed, marketed, and then transported to various parts of the country for storage, management, and transportation of drugs?[read more]

Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call

April 15, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss why mobile ads are an essential part of the healthcare marketer's toolkit.[read more]

Why Wellness Clinic Blogs Need Bylines and Bios

April 15, 2016 by Linda Dessau

In order to pass my five-point wellness clinic blog assessment, each post must include a byline and bio. Let’s look at why bylines and bios are so important, and how to make yours more effective.[read more]

CIO Perspective: The IT Value Proposition of Healthcare Technologies

April 15, 2016 by Erica Carnevale

HealthIT technologies that are flexible provide more value to organizations. The right technology solution can be a catalyst for healthcare providers to achieve their goals.[read more]

First U.S. Insurer to Build Medical School

April 14, 2016 by Michael Jones

When it comes to HMOs, it doesn’t get much bigger than Kaiser Permanente. When they make a move, the medical establishment takes notice. But their latest announcement was a bold one – the Oakland, CA based firm is launching a medical school.[read more]