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Biggest Challenges with Managing a Dental Practice

April 14, 2017 by John Hennings

Visiting the dentist is incredibly stressful for patients. However, managing the practice every day is even tougher.Here are some of the biggest challenges dentists in their staff face every day and steps they need to take to address them.Fostering communication with patientsAccording to research by the University of Florida, patient...[read more]

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Call for Contributors

April 14, 2017 by Robin Carey

Did you know that you can contribute to HealthWorks Collective? That’s right, HWC has an open call for contributors and is looking for new voices to join our community. What does it mean to be a contributor? A HealthWorks Collective contributor provides content to be published on the site. That can be original writing produced...[read more]

5 Tactics for Increasing User Engagement for Your Medical Site

April 14, 2017 by Dennis Hung

With increasing competition, it’s becoming more important to do more with your website and optimize it to get users to tune in and interact.[read more]

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Women Must Regulate Hormone Levels to Stop Gum Disease

April 13, 2017 by Annie Qureshi

Gum disease is a serious problem that affects over nearly 65 million Americans. Over a third of all women suffer from moderate or severe periodontal disease. Women are at an even higher risk of contracting periodontal disease if they don’t keep their hormone levels in check.Why Regulating Your Hormones is Key to Preventing Periodontal...[read more]

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4 Reasons Substance Abuse is Driving up Healthcare Costs in 2017

April 13, 2017 by Rehan Ijaz

The rise in instances of substance abuse in the United States is having an impact on healthcare expenses. This not only increases the strain on our health system, but the added coverage that the Affordable Care Act offers results in higher policy costs for consumers as insurance companies struggle to cover the added expense, which is...[read more]

How Can Hospitals Make Patient Care and Medical Info Work Together?

March 17, 2017 by Rachelle Wilber

There used to be a day not very long ago when hospitals struggled in their efforts to communicate with one another in a way that benefited patient care. This is quickly changing. Consider the following four ways that hospitals can make patient care and medical information work together.[read more]

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4 Ways Exercise Science Can Help Athletes Reach New Levels

March 14, 2017 by Marlena Stoddard

Exercise technology has continued to evolve, and you can find more health tech than ever before. Here are a few ways athletes can use this tech to improve their bodies.[read more]

Are Virtual Doctor Visits Really Cost-Effective?

March 13, 2017 by Gary Levin

Are Virtual Doctor Visits Really Cost-Effective? Not So Much, Study Says  Consultations with doctors by phone or video conference appear to be catching on, with well over a million virtual visits reported in 2015.The convenience of “telehealth” appeals to patients, and the notion that it costs less than an in-office visit would...[read more]

Patient Centricity in Clinical Trials Explained

February 24, 2017 by Jonathan Catley

Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean?These days, everyone seems to be talking about “patient centricity” in clinical trials; however, I’m not sure that everyone fully grasps the meaning — and the importance — of this concept. For many, patient centricity or patient...[read more]

A Complete Guide to Patient Retention at Your Medical Practice

February 23, 2017 by Practice Builders

There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient requires less time and money than acquiring a new one.In a recent patient case study, increasing the...[read more]

Do Mobile Apps Improve Patient Health Compliance?

February 13, 2017 by Jenna Cyprus

Mobile Medical Apps Boost Patient Compliance, Improve Outcomes[read more]

4 Innovative Ways Healthcare Can Use Big Data to Improve Patient Diagnoses

February 2, 2017 by Rachelle Wilber

Below are four ways big data can be leveraged to improve patient diagnoses.Personalized TreatmentIn the past, most treatments provided to patients were developed based on studies of previous cases of a disease involving other individuals. However, thanks to the power of big data, healthcare is going to become more personalized. This in...[read more]

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Delivering Powerful SEO in Healthcare

January 26, 2017 by SocialMktgFella

When prospective patients go searching online for a local healthcare provider, your name and your practice will surface. SEO in healthcare is about managing the message they receive.[read more]

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

December 29, 2016 by Jonathan Catley

Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016.Though 2016 was a rollercoaster of a year in many respects, consumer behavior, and expectations saw perhaps the most significant changes of all. In recent years, people have become increasingly...[read more]

Why Creating an Online Community Is Important for Your Practice

December 29, 2016 by Practice Builders

When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally important to make an effort to create a community within your website and social media accounts so you can connect with your patients and potential patients.Creating a...[read more]

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New Technology Will Catch Alzheimer's in the Early Stages

December 28, 2016 by Rehan Ijaz

Alzheimer’s is a debilitating disease that robs over 5 million Americans of their memories. The CDC expects that the number of affected people will rise to 14 million by 2050 unless the right preventive treatment is taken. It can be very painful for the person suffering and their friends and family.Fortunately, advances in medicine are...[read more]

Physician Leadership – Improve Your Management Skills with These 7 Steps

December 27, 2016 by Michael Jones

Physicians are, in corporate parlance, the project managers of the healthcare world. They lead cross-functional teams that treat patients. However, many doctors struggle with how to manage others’ work.There are lessons from the business world that transfer to the medical field. Strong leadership focuses on establishing goals and...[read more]

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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

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Healthcare Costs Involved in Finding the Right Recovery Program

December 13, 2016 by Ryan Kh

We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol positive messaging. It is as it always has been: Getting addicted to a substance is a lot easier than getting cured.In some respects, it is wrong to talk about treatment programs as...[read more]

Digital Ad Messaging Tips and Tricks for Medical Marketers

December 6, 2016 by Jonathan Catley

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for medical practices and hospitals to attract new patients has grown in step. Last year,...[read more]

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

December 6, 2016 by Practice Builders

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And if a disengaged employee leaves your practice, it costs about 25% of...[read more]

4 Capabilities Every Modern Practice Management Software Must Have

December 5, 2016 by Jonathan Catley

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is the first step toward transforming patient care. But, like an old, faulty TV, antiquated clinical software can wreak havoc on your...[read more]

7 steps to get started using YouTube for your healthcare practice

December 5, 2016 by Practice Builders

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work up front. Here are some manageable steps get your healthcare channel started:1. Determine your audience. Who...[read more]

What Can Fitness Trackers Teach Us About PROs?

November 15, 2016 by Maeghan Nicholson

The health and fitness-tracking craze has taken the world by storm. There’s something about the ability to monitor your distances, speeds, incline, calories burned and heart rate that just gets the blood pumping. When I wear my Fitbit strapped to my wrist, I feel motivated, energetic, and ready to conquer the day.But where does this...[read more]

How Does Your Medical Organization Handle Negative Feedback?

November 14, 2016 by Jonathan Catley

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.Ping! An email comes in. You open it and your face drops. One of your patients just posted a negative review on your Facebook page. What do you do next?Your instinct may be to ignore or delete...[read more]

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

November 11, 2016 by Jonathan Catley

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.The pharmaceutical industry has a crisis on its hands — clinical trials have become exponentially more expensive in recent years, a trend that’s showing no sign of slowing down....[read more]

The Potential (And Setbacks) of Telemedicine

November 10, 2016 by Rick Deglado

Imagine a world where sick patients can get a doctor’s care from the comfort of their living room and where physicians have the flexibility to set a schedule that fits their needs and the needs of their patients. For a growing number of doctors and patients, that scenario is a reality as telemedicine continues to grow.Telemedicine...[read more]

Digital Marketing Best Practices for Vein Clinics

November 9, 2016 by Jonathan Catley

When it comes to digital marketing for vein practices, some strategies are more effective than others.Over the past decade, the internet has completely transformed the process of how people seek out medical information and make decisions about treatment. Today, more than 77% of patients conduct health-related searches online, and Google...[read more]

10 Healthcare Marketing Trends to Watch in 2017

November 8, 2016 by Stewart Gandolf, MBA

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list.What is important–the significant dynamic at work here–is change....[read more]

Digitalization Transforming Healthcare: The Era of Health 2.0

November 7, 2016 by Practice Builders

If we talk about healthcare, over the last few years the most startling metamorphosis has been the digital evolution of the industry. Digital is now the first stop for healthcare consumers to search about a disease or to book an appointment with a physician.The rising volume of digital healthcare activity is reflected in the following...[read more]