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Two Quick Lessons to Improve Doctor-Patient Communications

May 15, 2016 by Stewart Gandolf, MBA

Face-to-face with patients, doctors are expected to do more and communicate better within the same or less time with the patient. It’s the “catch-22” of healthcare’s patient-centered, world. In addition to excellence in clinical care, and a positive outcome, effective and empathetic communications is the essential ingredient.[read more]

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

May 15, 2016 by Michael Nicolosi

In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online.[read more]


Digitized Pathology Improves Study Results and Cuts Costs

May 14, 2016 by Joseph Pierro

Ever since the invention of the microscope and the discovery of microorganisms, pathology has played a vital role in increasingly more sciences and industries. Researchers from all fields, including academic experts, research-based hospitals, and the healthcare and pharmaceutical industries, rely on information that can be gleaned from only the exhaustive, microscopic analysis of tissue samples.[read more]

The Silent Epidemic: Nursing and Addiction

May 14, 2016 by Jennifer Landis

One in 10 nurses will struggle with substance addiction in their lifetime. Several factors contribute to the high prevalence of substance abuse among nursing professionals and this post discusses them.[read more]


Product Differentiation in the Medical Space

May 13, 2016 by Dennis Hung

"Most companies require newly hired salespeople to complete extensive training programs to learn about the company's products and how to successfully sell them. These courses focus on critical things like managing the sales funnel and the sales presentation."[read more]

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

May 13, 2016 by Jonathan Catley

This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In this article, we’ll discuss why local search optimization is critical for bolstering online visibility, and how you can use it to attract new patients in your area.[read more]

America’s High Cost Healthcare Problem

May 13, 2016 by Danyell Jones

When it comes to healthcare in America, it is no secret that our system requires profound change. Currently America has a high cost healthcare problem. Healthcare costs have been increasing dramatically and substantially for years. Current healthcare spending has reached a rate which is unsustainable.[read more]

Medtech is Dead. Long Live Medtech.

May 13, 2016 by Patrick Driscoll

The coming era of development in medical technology may be the most interesting in history. Let’s get to it.[read more]


Moles: Simple Skin Issue or Something More?

May 12, 2016 by Viatcheslav Wlassoff

This article presents a selection of research papers on the subject of neuroscience and neurology published in April. As usual, many new interesting findings were made public this month, and the selection presented here reflects mostly my personal opinion of their importance.[read more]

Biosimilars are “me-too” drugs, not generics

May 12, 2016 by David E Williams

Generic drugs are the biggest success story in healthcare cost containment. This great success has fooled policymakers, journalists, health plans and others into thinking that the same model will tame spending on biologic drugs the same way it has for traditional, chemical based products.[read more]

Lessons on Building a Great Ortho Team from The Avengers

May 12, 2016 by Maeghan Nicholson

Although it may seem crazy, orthopedic teams can actually learn a lot from Marvel’s hit comic book series and movie franchise “The Avengers.” The comic books and movies explore what happens when some of the world’s best superheroes join forces to fight for good. Each Avenger brings something unique to the table in terms of power, skill and expertise, and this is exactly how you should approach the process for building your orthopedic team.[read more]

Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online

May 11, 2016 by Jonathan Catley

For healthcare marketers, tech-obsessed millennials have become the primary target for digital ad campaigns — but they're not the only demographic that’s online...[read more]

How Hospitals can Obtain Financing in a Challenging Environment

May 11, 2016 by Erica Carnevale

All hospitals face the challenge of financing and implementing the latest, ever-changing medical equipment while carefully managing budget dollars, but this challenge is amplified for small and rural hospitals. With higher demands from patients and an increased focus on improving the patient experience, rural hospitals must find new ways to keep up with their larger, urban counterparts when it comes to technology.[read more]


The Good, The Bad and The Frustrating: Social Security Benefits in the Digital World

May 11, 2016 by John Colvin

As a whole, we adapt to the technology that is constantly introduced into our lives. In fact, the digitization of everyday activities saves us time, effort and - in some cases - money. But every time we are asked to switch yet another aspect of our lives into the digital world, we inevitably have to wrestle with the growing pains that accompany that transition. Unfortunately for Social Security disability recipients, healthcare providers and their attorneys, many of the technical flaws associated with accessing electrical medical records are causing us some of these pains.[read more]


How to Better Communicate with Patients

May 10, 2016 by Jenna Cyprus

With healthcare undergoing huge changes in the United States, patients and doctors need to communicate with each other more than ever. But studies show that doctors don’t actually listen very well to their patients – or at least that a lot of patients feel that way.[read more]

How can Artificial Intelligence in healthcare help patient engagement?

May 10, 2016 by Robert Rowley

A recent article raises the question of being able to use smartphone apps to get real-time, accurate and personalized guidance for health concerns. While one can envision the convenience, affordability and peace of mind that would result from their use, such services face a number of hurdles before they become reality.[read more]

Now Playing on the Digital Small Screen: Healthcare Marketing

May 10, 2016 by Stewart Gandolf, MBA

“Small screen” ownership is at the mainstream level in the US. Nearly 70 percent of Americans have smartphones, according to the 2015 Technology Device Ownership report by Pew Research Center. The number has doubled in the past five years. Plus, nearly half (45 percent) have tablet computers.[read more]


The Biggest Challenges And Changes Hospital Administrators are Facing

May 10, 2016 by Marlena Stoddard

Hospital administrators across the country are faced with many demands during the course of their work. Just consider four complex issues that impinge upon the daily professional lives of a typical hospital administrator.[read more]

Should the FDA Approve Experimental Treatment for Severe Diseases?

May 9, 2016 by Michael Kirsch

In the news recently is a conflict between families of kids with Duchenne muscular dystrophy and the Food and Drug Administration (FDA). A very small study of an experimental drug called eteplirsen suggested some benefit. But not enough is known.[read more]

Patient Centricity – It’s Time for a New Focus

May 9, 2016 by Danyell Jones

Patient Centricity is not just the newest healthcare buzzword, it is an emerging concept that is here to stay! Healthcare is currently making rapid shifts, and one of the most fundamental of these shifts is the shift to what industry professionals are terming “patient centricity.”[read more]


How to Best Manage the Good Name of a Hospital

May 8, 2016 by Joe Chierotti

A hospital's online reputation is complex and can be difficult to maintain control over. Knowing the best practices for hospital reputation management is a start. Here, we examine four ways hospitals can get started with online reputation management.[read more]

7 Things You Need to Know Before Rebranding Your Practice

May 7, 2016 by Tyson Downs

Before you get too far down that road, here are 7 things you should consider before rebranding your medical practice.[read more]

Is Working in Telemedicine a Good Option for You?

May 6, 2016 by Michael Jones

Whether you work as a doctor, nurse, or allied health professional, if you work in the medical field, you know a big part of the job involves interaction with your patients. In some instances, however, that interaction is changing. Welcome to the world of telemedicine and telehealth. Before deciding if working in telemedicine is a good career fit, it’s helpful to understand what it is and how it’s used.[read more]

4 Tips to Growing Your Physician Network and Referral Pipeline

May 6, 2016 by Stewart Gandolf, MBA

Not long ago, we were talking with the lead physician of a multispecialty medical practice. She was losing sleep because the once-dependable physician referral pipeline had become a leaking bucket.[read more]

Surgeons and truck drivers may soon have something in common

May 6, 2016 by David E Williams

Over the past decades, technology has reduced the need for labor in many fields. Robots can perform repetitive, manual work like welding cars. Enterprise software and databases have replaced paralegals and bookkeepers. Computers can answer the phone and provide customer service.[read more]

The Hidden Dangers of Working as a Health Care Professional

May 5, 2016 by Jennifer Landis

Medical personnel face all sorts of occupational hazards that tend to fall under the radar, often hiding from the professionals themselves. Especially if you practice in the health care industry or aspire to a career in the field, it is imperative to acknowledge these dangers so you can strive to avoid them.[read more]

OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?

May 5, 2016 by Dan Stempel

A friendly reminder that, with the recent HHS Office of Civil Rights announcement, covered entities may soon be facing some unwelcome audits. Now’s the time to review compliance.[read more]

10 Conversion Boosters for Physician Websites

May 4, 2016 by Michael Nicolosi

For physicians, even the most effective digital ad campaign won’t do much good if it’s funneling patients to a sub par website.[read more]

Planning an Enterprise Archive (VNA) to Accommodate Collaboration in Precision Medicine

May 4, 2016 by Erica Carnevale

The National Institutes of Health (NIH) defines precision medicine as an emerging approach for disease treatment and prevention that takes into account individual variability in genes, environment and lifestyle for each person.[read more]

Professions of Interest in the Medical Field

May 4, 2016 by Rachelle Wilber

Due to an aging and expanding population coupled with huge advancements in technology, the medical field is expected to be an in-demand career choice for decades to come. For this reason, there's never been a better time to change careers or encourage your children to enter the medical field.[read more]