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Summer: The Best Season for Healthcare Marketing

June 23, 2015 by Michael Sherman

Instead of doing what everyone else is doing, why not use these summer months to your advantage? They’re a great way to stand out because there is less noise and traffic online. If you are a healthcare facility, why not put a health spin on trending topics or run a competitive health campaign?[read more]

In These 10 States, Cost-of-Living and Cost-of-Care Are Dramatically Different

June 23, 2015 by Brad Wright

via Shutterstock

Brad Wright looks at the latest report that shows the cost of healthcare in 10 different American states. Interestingly, the cost-of-living did not affect the cot of healthcare. Here's how the capitals of the 10 states rank in order from most expensive to least expensive health care.[read more]

Precision Medicine Still Waits for the "Aha" Moment

June 22, 2015 by David Avitabile

personalized medicine

The precision medicine market is growing fast. But for some leading doctors, not fast enough. That's the view of Dr. Eric Topol, one of the premier thought leaders in medicine and a true believer in the potential of precision medicine to improve patient outcomes and reduce costs.[read more]

Long Term Care Insurance: Narrow Framing Is Not the Problem

June 18, 2015 by David E Williams

Health Business Blog readers know the Wall St. Journal is among my favorite publications, but I have to call BS on a recent piece: Why People Don’t Buy Long-Term-Care Insurance. It’s written by a couple of Wharton professors, who frankly should be ashamed of themselves.[read more]

How To Find Amazing Medical Market Statistics on Physician Activities and Reimbursement

June 18, 2015 by Chen Sirkis

A few really good resources for finding medical market statistics that you can use for any purpose, including: to locate high-volume users to plan your U.S. marketing-penetration study of sales, to find key information for your market analysis, and to identify trends and usage patterns or medical procedures[read more]

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A Healthier Conversation

June 17, 2015 by Edgar Wilson

Lawsuits can stem from poor doctor-patient communication. So how will EHRs change the equation--for better or worse?[read more]

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Mobile Medicine: Apps To Manage Your Health

June 17, 2015 by Nik Donovic

Apps are changing the way we manage our health. This piece explores a few different apps that may help you live a healthier life.[read more]

5 Ways to Help Boost Your Happiness

June 16, 2015 by Barbara Ficarra

Because we all need reminders and strategies, here are five simple ways you can boost your everyday happiness.[read more]

Wonder What Would Happen If A Hospital Near You Closed? Read This.

June 16, 2015 by Brad Wright

In many communities around the country, hospitals are one of–if not the–largest employers. The logic is fairly straightforward: If a hospital closes, it reduces access to certain types of care. If access to care is reduced, people’s health is likely to suffer. Like many of the things I choose to write about, however, there’s the big gap that exists between intuitive thinking and empirical evidence.[read more]

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Effective Healthcare Requires a Social Approach

June 15, 2015 by Paul Tunnah

We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial. However, it strikes me that we still tend to view healthcare solutions in a rather two-dimensional way. The challenge for healthcare is to drive the right sociological change alongside the technological advancement. We need doctors, carers, family/friends and so on to all work collaboratively with each other, harnessing the power of technology and big data, to deliver a 360 degree solution built around the patient.

We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.), regulators, payers, technology players, pharmaceutical companies, device/diagnostic companies and, of course, the patient and...[read more]

How to Grow Your Private Pay and Elective Care Business

June 15, 2015 by Stewart Gandolf, MBA

The rising tide of consumerism in healthcare is challenging for both the patient and the physician. The patient is now the freshly minted and newly empowered customer. For many providers, this unfamiliar landscape presents a new opportunity to engage with patients.[read more]

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Beyond The Buzz: The Latest Social Media Trends For Healthcare Marketing

June 12, 2015 by Marie Ennis-O'Connor

Each year for the past seven years Social Media Examiner has released its Social Media Marketing Industry Report. The report provides valuable insights into emerging trends in social media marketing. This week, we will explore three of those key trends and how they might be leveraged for your healthcare marketing.[read more]

How Health IT Enables Safer Medical Travel and Tourism

June 12, 2015 by Shahid Shah

How do IT innovations help provide services that medical travelers can benefit from? IT innovation, global medicine and frustrated medical patients drive the demand for medical travel. But telemedicine also improves patient care and the customer experience of medical travelers. Agha Ahmed discusses how IT innovations help patients get high-quality healthcare outside of the USA.[read more]

Really Local Healthcare Marketing

June 11, 2015 by Janet Kennedy

Tyson Downs, owner of the Titan Web Agency visited Get Social Health to talk about local marketing and social media for dentists and physicians. For the vast majority of healthcare practitioners their goal is not to be an internationally known medical thought-leader. What they want is to serve their patients, help make their communities healthy and run a successful business. To accomplish the objective, healthcare professionals need to have some online local marketing business savvy or know where to find it.[read more]

The Arts Will Save Health Care

June 11, 2015 by Colleen Young

From theatre, to visual arts, music and dance, the arts are a significant bridge between the patient experience and healthcare professionals. The Art Heals Health | Health Heals Art symposium brings together artists, healthcare professionals and patients to celebrate the extraordinary practices at the intersection of the arts and health care.[read more]

Personal or Population Health? Big Data or Small Data?

June 10, 2015 by Anne Weiler

June’s Seattle Health Innovator’s Meetup topic was on Innovations in Population Health Management. Interestingly much of the discussion from panelists circled back to the individual patient. It seems that much of this was because the great promise of big data analytics in healthcare and automation and economies of scale through electronic medical records have not been realized. The audience consisted of entrepreneurs building solutions in this area, and innovative and entrepreneurial people within health systems.[read more]

Diagnostic Reading #30: Five Must Read Articles From the Past Week

June 10, 2015 by Erica Carnevale

Diagnostic Reading highlights five must-read articles published in the last seven days. This week’s articles focus on Stage 3 Meaningful Use, dense breast tissue, VNAs, breast cancer screening, and mobile app adoption among radiologists.[read more]

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Pros, Cons of mHealth Fitness Devices in Health Care

June 9, 2015 by Travis McKnight

Millions of people are using fitness trackers. But are the health benefits worth privacy trade off?[read more]

Hospital Selfies and Stars: Patients Look Deeper Than HCAHPS

June 9, 2015 by Lonnie Hirsch

There’s a New Consumer in your service area. No longer “merely a patient,” healthcare reform and societal dynamics have empowered a new breed of high-expectation consumers and value-aware shoppers. Before they select a hospital or provider—for themselves or family members—they are increasingly informed about outcomes, reputation, safety scores, patient experience and the cost of care.[read more]

Temporary Health Plans With Low Benefits Continue to Grow

June 8, 2015 by David E Williams

The Affordable Care Act has increased awareness that everyone needs to have health insurance, so more people who would have otherwise had a gap in coverage are purchasing temporary plans instead. Are they worthwhile?[read more]

Frank Discussions About Oral Cancer Therapies

June 8, 2015 by Andrew Schorr

Oral cancer therapies seem poised to revolutionize cancer care for many cancer types. More convenient, more effective, and often less toxic. But they are quite expensive—in many cases, more than $100,000 a year per patient. And some experts have been discussing combining two drugs. We must talk more about cost and not just echo the mantra of researchers who are “excited” about trial results.[read more]

Carousel: Your New Weapon in Facebook Marketing

June 5, 2015 by Michael Sherman

While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest social network. So what do you do to get attention without a tremendous amount of effort and time? The answer may just be Facebook’s New Carousel ad feature.[read more]

Disruptions on the Yellow Brick Road II

June 5, 2015 by Christine Kapsa, NP, DNP

Disruptors and “creative” destroyers blew through American health care like EF5 tornadoes blow through the prairies, starting about a decade ago. Electronic health records are the Winged Monkeys of Medicine. They’ve taken the stuffing out of physicians, dented trust patients had in providers and hijacked the pleasures of caregiving.[read more]

Are We Treating Symptoms While Ignoring the Cause?

June 4, 2015 by Tim Kilpatrick
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A study by the University of Wisconsin funded by the Robert Wood Johnson Foundation shows that the CDC HRA may be ignoring 50% of the determinants of health outcomes. A Health Affairs review of several studies shows that clinical care and behaviors represents only 50-60% of health outcomes. The three determinants of health missing are social, economic and environment.[read more]

Bonuses for Broccoli

June 4, 2015 by Christine Kapsa, NP, DNP

What can be done with the $28.5 billion in bonuses Wall Street employees received last year? How about insurance for over ten million low income Americans? How about stocking the fridges of 4.2 million families with fresh veggies and healthy produce for one year?[read more]

Iowa’s in the National News Right Now, and It’s for a Reason You Wouldn’t Expect

June 3, 2015 by Brad Wright

Iowa wants to hand over control of its Medicaid program to private managed care organizations. The reason that this is such a big deal is because, while Governor Branstad is making bold claims that the move to managed care will save the state $51 million a year, there is little reason to believe that will be the case.[read more]

How Technology Is Affecting Healthcare

June 3, 2015 by Keith Tully

We are discovering new and more innovative ways to operate and fix health issues every day. The days of saws and axes are fading and the days of lasers and gadgets are arriving. Here are just a few ways that technology is revolutionizing healthcare.[read more]

Most Medical Decisions Are Not Risk-Free

June 2, 2015 by Stephen Schimpff

Patients and doctors need to be a team in making important health care decisions. Good decision making requires solid, appropriate information but all too often it is either not available or presented in a format that is not of great value. High stakes decisions require both doctor and patient have good data in order to reach a well informed decision.[read more]

Sorry, Captain, There's No Transparency in Medical Pricing

June 2, 2015 by David E Williams

In my view, high deductible plans are a pretty crude instrument to encourage cost consciousness and price transparency. It has no real impact on the way our family uses the insurance. The main impact is that I struggle more to understand the medical bills and EOBs that arrive. Transparency isn’t here yet and even then it will only be part of the answer. Can’t we do better?[read more]

Where the US Lags Italy in Healthcare

June 1, 2015 by David E Williams

It’s often been said that there is no US healthcare “system.” The lack of a system is very expensive in terms of administrative burden, uncoordinated care, and poor outcomes. This drug pricing issue is just one more example of how we’re kidding ourselves if we think US healthcare is so superior to others’. In fact it helps explain why we pay so much more and yet get less.[read more]