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Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity

August 16, 2016 by Viatcheslav Wlassoff

While more people are concerned about their health and wellness, statistical research has shown that obesity rates are not declining as much as they should. People are exercising more to try and get the excess weight off, but still not reaching their health goals. Although there could be a combination of reasons as to why this is...[read more]

5 Ways to Improve HCAHPS Ratings with a Patient Engagement System

August 15, 2016 by Alex Tate

Across the nation, healthcare consumers have become more conscientious regarding their provider options. Increasingly, they are demanding greater decision-making power and emotional engagement in their own health diagnoses and treatment options. Healthcare providers are answering to this desire by doing everything possible to build and...[read more]

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How To Get a New Nursing Job Efficiently

August 15, 2016 by Phil Cohen

In the past, nurses had to look in the classifieds or even job to a physical hospitals/doctor’s offices to see if there were jobs available. While these tactics can still be effective, they are in no way efficient especially with the numerous job seeking websites available. The nursing community is a close one so joining a website geared towards those in nursing can do a multitude of things. First, these sites generally have job openings in a certain section that might not be posted on general job websites. Second, asking those who have switched jobs in nursing can be quite illuminating and their tips can be quite beneficial. Lastly these sites have numerous articles on all things nursing including getting jobs. Research jobs and do not be afraid to ask those in the community how they enjoy their field.[read more]

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The Risk of Concussions in Contact Sports

August 13, 2016 by Sam Hudgins

Concussions have now been hoisted to the center of attention in contact sports, not only among past athletes but current athletes as well. Each hit in rugby, football, hockey, or boxing adds up over time and leads to medical difficulties athletes will face in the future.The National Institutes of Health has linked concussions to a...[read more]

Bolstering Diversity in Clinical Trials

August 12, 2016 by Jonathan Catley

Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. Here's what you need to know.In the scientific community, no one needs to be reminded of the importance of a representative sample — or at least, that’s what you’d assume. Yet the FDA has found itself having to...[read more]

5 medical marketing strategies that you can implement right now

August 12, 2016 by Practice Builders

When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect with patients. Most physicians don’t know where to start. But medical marketing is crucial to the success of your practice, which is why we want to show you some...[read more]

4 Physician Referral-Building Mistakes That Spoil Your Reputation

August 11, 2016 by Stewart Gandolf, MBA

The business of physician referrals—that stream of new cases and revenue—depends on maintaining a solid relationship with colleagues. Doctor-to-doctor patient referrals rely on a trust and confidence that goes beyond your CV, clinical skills, and professional experience. Your reputation is on the line.I have the good fortune to travel...[read more]

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Google's Upcoming Changes: How it Will Hurt the Growth of Private Practices

August 11, 2016 by Travis Schneider

Google has started rolling out a testing program to decrease that number again, from three local results to just two, replacing the third entry with a paid advertisement.[read more]

Why Primary Care Physicians Are the Next Phase in CCRC Care

August 10, 2016 by Jennifer Landis

Continuing care retirement communities (CCRCs) are experiencing a boom in residency, as more seniors with diverse needs prefer the residential alternative of an independent living unit. CCRC contracts often include health care access that a rental or ownership community would not, such as skilled nursing care. Primary care physicians are becoming more in demand for CCRCs.[read more]

Better nursing working environment means better outcomes for surgery patients

August 9, 2016 by Michael Jones

While it sounds logical, a recent study published Jan. 20 in JAMA Surgery reported that hospitals with the better nursing departments had fewer patients die after a surgical complication.What makes a good hospital nursing environment? The two criteria used by the study included a magnet designation and one nurse for every hospital...[read more]

CMS regulations and Physicians

August 8, 2016 by Alex Tate

The dynamics of health IT are changing as we speak and there’s virtually nothing the community can do about it. Yes, the end of the grace period for ICD-10 codes is near and physicians are beginning to feel the impact already. The Workgroup’s survey for Electronic Data Interchange found the transition period to be relatively neutral,...[read more]

Key Considerations for Clinical Trials Submitting Digital Recruitment Content for IRB Approval

August 8, 2016 by Jonathan Catley

Clinical trial sponsors know that any direct-to-patient advertising must secure IRB approval — but what does this mean in the digital age?By now, it’s safe to assume that the vast majority of clinicians recognize the importance of digital marketing to the trial recruitment process. However, as the industry wades into these relatively...[read more]

6 Best Practice Traits You Want in a Healthcare Advertising Agency

August 6, 2016 by Stewart Gandolf, MBA

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock...[read more]

Why Google's Symptom Search Is Going to Revolutionize Healthcare

August 5, 2016 by Jonathan Catley

Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics?As recently as 10 to 15 years ago, when people started feeling sick, they had approximately two or three courses of action: reach out to a family member or friend (...[read more]

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Telehealth: How Companies are Managing Employees' Mental Health

August 5, 2016 by Sarah Daren

Untreated mental illness, such as depression, cost employers in America about $44 billion annually in lost workplace productivity. Fortunately, employers across America are turning to electronic mental health services to remedy this situation.[read more]

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers

August 4, 2016 by Jonathan Catley

As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations.The pace of digital innovation today is staggering — it often feels like new, transformative technologies are emerging on a near-daily basis, making the status quo from...[read more]

Doing More with Off-Label Drug Use

August 3, 2016 by Doximity Blog

Research and innovation are two lasting pillars of medicine. This is clearly the case in drug development, as we watch for the newest medication to break onto the scene and change how we care for patients. But there’s more to drug treatment than simply applying the latest FDA-approved chemical. Trends over the past decade have shown that...[read more]

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Steps You Can Take to Protect Yourself from Medical Malpractice – Talking with Your Doctor

August 3, 2016 by Richard Jaffe

While Medical malpractice is not one hundred percent preventable, there are numerous steps you take to reduce the chances that your doctor may commit medical negligence. Regardless of whether you will be undergoing a procedure, being treated with medication, or simply going to the doctor for a checkup, it is crucial that you do everything you can to protect yourself.[read more]

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Health Systems Technology Reducing Surgical Errors And Infections

August 2, 2016 by Jenna Cyprus

In the not-so-distant past, going to the hospital was risky business. You were just as likely to die or be harmed by complications or hospital acquired infections as you were to get better. But recent advances in medical technology, as well as the integration of everyday innovations, like RFID tagging, have changed this situation for the better.[read more]

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How Financial Barriers are Slowing Down Telehealth Adoption

August 1, 2016 by Andrew Deen

Telehealth is a modern healthcare option that is attractive to both doctors and patients for many reasons. It’s cheaper and more convenient than traditional consultations, and can improve overall quality of healthcare by connecting patients with the best physicians for their needs—no matter how far away those physicians might be.[read more]

Will Technology Eliminate Doctors in the Future?

July 30, 2016 by Stewart Gandolf, MBA

If you’re a doctor—or plan a medical or healthcare marketing career—you can take a seat. There is (or will be) an app for that. If the futurologists are right, technology will eliminate doctors (and the need for physician marketing) in just a couple of decades.Agree or disagree? Let us know what you think about this future view. Here’s...[read more]

How Google’s Latest Adwords Updates Will Impact Medical Marketers

July 29, 2016 by Jonathan Catley

This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know.Google’s flagship advertising platform, Adwords, has announced a number of major changes to the ways in which marketers create, pay for, and monitor the performance of their digital advertising campaigns. The...[read more]

6 Marketing Strategies to Get More Patients

July 29, 2016 by Tyson Downs

Getting new patients isn't always easy, but if you follow these 6 steps, you'll be well on your way to accomplishing your new patient goals.[read more]

Scoring Doctors Empirically

July 29, 2016 by Brian Wallace

Picking a doctor is important, so why do patients choose the one with the most parking spaces?[read more]

Can the Internet Cure the Zika Virus?

July 28, 2016 by Jonathan Catley

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently — could the internet be the solution?As during any health crisis, Pharma companies are working fervently to implement solutions to control the Zika “pandemic in progress.” Clinical trials are still the best way...[read more]

“What we need is more regulation . . . .”

July 28, 2016 by David Harlow

We are awash in digital health data. And we are awash in multiple regulatory schemas designed to protect privacy, security and appropriate access to all this data.  Some data is “traditional” health care data governed by the familiar patchwork of federal and state statutes and regulations (rhymes with “HIPAA”). Some are the product...[read more]

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5 Ways Health Providers Can Help Reduce Patient Stress Without Drugs

July 27, 2016 by Ryan Kh

5 Ways Health Providers Can Help Reduce Patient Stress Without DrugsWhether you’re treating a high-powered executive or a trembling tot, always keep in mind that your patient’s visit can be a daunting experience for them. Approximately 20 percent of Americans experience white coat syndrome (a phenomenon in which blood pressure surges...[read more]

The Best Way to Prepare to Text Physician Orders

July 27, 2016 by Tim Gee

How We Got HereBack in May 2016, the Joint Commission (JC) issued an update in their Perspectives publication describing their new position on allowing the secure texting of physician orders. (You can download a PDF of the update here.) This update reversed a position the JC laid out in 2011, “…stating that it is not acceptable...[read more]

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

July 26, 2016 by Jonathan Catley

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of success.[read more]

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

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