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How Healthcare Professionals Can Deal With Negative Reviews

November 4, 2016 by SocialMktgFella

Even if a particular patient is unreasonable, the effort you put into dealing with a negative review will be noticed by others and viewed as positive.[read more]

Social Media: 23 All-Time Tips and Techniques for Doctors

November 3, 2016 by Stewart Gandolf, MBA

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of social media for doctors, medical practices, and hospitals are significant.It seems as if nearly everyone with a smartphone is addicted to one or more social media...[read more]

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Welcome to the age of the patientpreneur

November 2, 2016 by Paul Tunnah

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century.Companies that are now global leaders and household names in this sector, like Johnson and Johnson or Pfizer, can trace their roots back to pharmacists looking to scale their...[read more]

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The role of secure mobile messaging in healthcare

November 1, 2016 by Gene Fry

Mobile messaging is changing communication in healthcare. For health professionals, mobile messaging is a fast and efficient way of managing workflows and coordinating care, while from a patient’s perspective, the platform provides a convenient and familiar line of communication with practices and caregivers.More traditional methods of...[read more]

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The New Frontier: Health in the Digital Age

October 27, 2016 by Ihor Vasyutyn

The digital age has successfully uprooted the traditional operating models of countless industries: from energy delivery to the way we buy groceries, the benefits of a connected world can be seen all around us. But what about health in the digital age? Though still in the nascent stages, digital health is making inroads that can be felt...[read more]

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What Different Nursing Degrees Do

October 25, 2016 by John Hennings

To patients, most nurses look the same. They wear scrubs, smile tenderly, and provide essential medical support everywhere from doctor’s offices to emergency rooms.However, to medical facilities, there is a world of difference between some nurses and others. There are a number of different nurse specialties and each variety requires...[read more]

Clinical Trial Recruitment Success Demands a Patient-First Approach

October 25, 2016 by Jonathan Catley

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.When it comes to patient recruitment for clinical trials, I think we can all agree that the process has become far too time-consuming and expensive. Today, approximately 29% of the time spent conducting a clinical trial is...[read more]

Why Haven't We Found A Cure For Cancer Yet?

October 24, 2016 by Brian Wallace

Why is there still no cure for cancer? Turns out it's not quite that simple.[read more]

The Legal Repercussions Of Tech-Based HIPAA Breaches

October 21, 2016 by Jenna Cyprus

HIPAA regulations defining the proper protocols for handling sensitive medical information have been a great boon for patients, allowing them to pursue appropriate care – confident that doctors, insurance representatives, and other involved parties will protect their privacy – but are medical professionals honoring these practices? As...[read more]

4 Reasons Data-Smart Medical Marketing is a Winner

October 19, 2016 by Stewart Gandolf, MBA

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and the larger provider practices are now willing and able to collect and use data-smart information for marketing.There was a time when only the biggest industry organizations could draw down on healthcare data...[read more]

5 Search Engine Marketing Tips for Medical Practices

October 18, 2016 by Jonathan Catley

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.The ever-increasing role of digital media in the patient path to treatment represents a huge opportunity for medical marketers looking to generate new revenue for their practices while...[read more]

Is Medical Accountability a Thing of the Past?

October 17, 2016 by Bert Louthian

One of the byproducts of the ever-expanding healthcare industry in the United States is a much higher degree of complexity. This is especially true when it comes to the patient-doctor relationship. Whereas a patient used to be treated by one doctor, they now may be given medical care by a long line of professionals.The changes in the...[read more]

Reimbursement and Convenience Fuel Virtual Healthcare Trend

October 17, 2016 by Stewart Gandolf, MBA

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare delivery has been a sluggish exception.This picture is changing, and with it, your healthcare marketing and...[read more]

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RN to MSN: 5 Reasons Nurses Should Pursue That Extra Degree

October 14, 2016 by Rehan Ijaz

Nurses are often the unsung heroes of healthcare. They work long hours, perform tasks most people would cringe at, and often do it all with an abundance of care and compassion. Doctors may be the ones who make the decisions but it’s the nurses who follow through with those directions and have more direct contact with patients.A...[read more]

6 Tips for Healthcare Recruiting Success

October 13, 2016 by Michael Jones

Recruiting is a specialized task that helps to build the foundation of an organization. Finding the right people who are not only committed but also qualified can be daunting at times. In recruiting, we all come across roadblocks that make finding the right candidates hard, even with sourcing and referral programs. There are methods that...[read more]

Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital

October 12, 2016 by Wax Custom Communications

If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy.Here’s how: Get the word out. Let everyone know you’re on Facebook. Start by creating an easy-to-remember URL that directs visitors to your Facebook page (e.g., www....[read more]

Explore the Benefits of Creating an Online Community for Your Practice

October 11, 2016 by Practice Builders

In today’s digital world, being a member of online communities is essential for engaging patients with your brand. Establishing and maintaining online relationships via online communities is critical to the success of your practice.What exactly is an online community? An online community is an interactive platform where two-way...[read more]

OCR Cloud Computing HIPAA Guidance

October 10, 2016 by David Harlow

The latest OCR HIPAA guidance — on cloud computing — will probably not satisfy those who keep calling for an overhaul of HIPAA because it dates from an era when health records were kept on cuneiform tablets. However, they, like the rest of us, will have to learn to live with the latest guidance.Like other OCR publications (e.g., guidance...[read more]

How to Make SEO Work for Your Dental Practice

October 7, 2016 by Practice Builders

For your dental practice to succeed, you want to ensure you’re attracting new patients to your practice. But in the age of the Internet and an ever-expanding online market, it may feel like a challenge.While there is a surge of competition in the online market, there are steps you can take to ensure your practice attracts new patients....[read more]

Why SEO is the Vital Ingredient in Healthcare Website Design

October 6, 2016 by Stewart Gandolf, MBA

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often.Just the other day, a practitioner proudly asked us, “What do...[read more]

Digital Disconnect: Why Won't Clinical Trials Embrace Online Advertising?

October 6, 2016 by Jonathan Catley

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.At the end of the summer, Industry Standard Research released its Best Practices in Patient Recruitment report, in which they polled sponsors, trial sites, and CROs on a number of key...[read more]

How Technology is Driving Jobs in the Healthcare Industry

October 5, 2016 by Rick Deglado

The world as we know it has jumped onto the ever-changing ride of technology, holding fast to improved ways of living, doing, and carrying out business.The healthcare system is on that same fast-paced train, holding tight and enjoying the ride that new technology is responsible for.Throughout this article, we will focus on three main...[read more]

Why Patient Satisfaction is Key to Physician Marketing

October 4, 2016 by Stewart Gandolf, MBA

As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward-thinking medical practices routinely put the patient/consumer at the center of their progressive planning.Hospitals and medical systems have the standardized HCAHPS instruments. Increasingly providers...[read more]

Want More New Patients for Your Medical Practice? Build Better Landing Pages

October 3, 2016 by Jonathan Catley

You can spend all the money in the world on your digital marketing campaign, but without quality landing pages to back up your ads, you probably aren’t going to see optimal results.So your search campaign targets all the right keywords, ensuring your ad appears at the top of the search results, reaching active patients who are ready to...[read more]

4 Ways Technology Can Increase Patient Empowerment and Improve Outcome

September 29, 2016 by Karin Ratchinsky

Advancements in healthcare have improved our understanding of diseases and how to treat them, but the largest determinants of our health are behavioral and environmental factors. Poor eating habits, physical inactivity, socioeconomic factors, access to care, or a lack of health education can trump genetic dispositions and medical...[read more]

Data De-Identification - An Easier Way to HIPAA-Compliance

September 28, 2016 by Jason Wang

Creating a HIPAA-compliant product doesn’t have to be a harrowing experience, but most teams unwittingly choose the slowest, riskiest, and most challenging path to compliance. This post seeks to shed some light on a faster and simpler approach: Data De-Identification.If you take the hard path, retrofitting an existing application to...[read more]

6 Ways to Make Your Patients Feel Special

September 28, 2016 by Practice Builders

How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you retain them and they are willing to recommend your practice depends on what happens once they step through those doors. Use these six strategies to...[read more]

How to Engage Patients and Gain Online Visibility

September 27, 2016 by Practice Builders

The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the Internet to make their health decisions. Before visiting a doctor for the first time, patients now conduct a thorough analysis of a physician’s online...[read more]

Using Facebook for Clinical Trial Recruitment

September 26, 2016 by Jonathan Catley

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s important they seek out channels that allow for targeted advertising, efficient scaling of...[read more]

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5 Solutions to Hospital Productivity Woes

September 26, 2016 by Rick Deglado

The Bureau of Labor and Statistics (BLS) reported 474,000 healthcare jobs were added in 2015, increasing the number of people employed in United States hospitals to more than 5 million. And while the number of jobs continues to increase, so does the cost of healthcare – leading one to assume that productivity would trend accordingly. But...[read more]

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