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A Better Patient Experience Starts With a Better Online Experience

September 9, 2016 by Practice Builders

Mobile apps, Internet consulting, social media, emails and custom websites have brought a paradigm shift in the healthcare services. Patients seek nothing less than the best – in terms of healthcare services or digital experiences.[read more]

What the Rise in Outpatient Care Means for Your Hospital

September 9, 2016 by Jennifer Landis

Until recently, most medical procedures required a lengthy hospital stay and a bill to match, but changes in surgical techniques have led to many of these procedures being moved to an outpatient facility. What does this shift to outpatient car mean for your hospital and the medical community as a whole?[read more]

The Importance of Physician Engagement in Value-Based Initiatives

September 8, 2016 by Stewart Gandolf, MBA

In the medical field, where hospital CEOs are often businessmen and not doctors, physicians can get left behind during the implementation of key hospital programs.[read more]

IVR Best Practices for Medical Marketers

September 8, 2016 by Jonathan Catley

Optimizing your practice’s interactive voice response system (IVR) could be the deciding factor that determines whether marketing efforts are ultimately fruitful.[read more]

Empowered Patients Demand Better Engagement from Clinical Trials

September 7, 2016 by Jonathan Catley

As healthcare consumers take more control of their path to treatment, pharma companies need to step up their level of engagement if they want to remain competitive.As digital technologies continue to shift patient and caregiver expectations, life sciences companies are attempting to ramp up their level of engagement accordingly —...[read more]

Examining Relationship Based Physician Recruitment

September 7, 2016 by Michael Jones

Physician recruitment involves several considerations, such as an evaluation of physician need across practice areas, sourcing and recruiting viable candidates, promoting the healthcare facility and community to top candidates, and ensuring a work style and culture fit. Further complicating the effort is the physician shortage, due to...[read more]

5 Best Practices for Switching to an EMR System

September 6, 2016 by Jenna Cyprus

More and more medical practices and healthcare organizations are switching to electronic medical record (EMR) systems. EMR systems, at their most basic, are software systems designed to digitize the process of creating, storing, and accessing medical records. The advantages here are overwhelming; switching to an EMR system will save you...[read more]

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4 Ways to Keep Your Mouth Healthy With Diabetes

September 2, 2016 by Ryan Kh

Most people know that brushing and flossing are essential to keep your teeth and gums healthy. Despite this fact, health officials estimate that almost half of Americans struggle with gum disease or periodontitis—a more advanced form of gum infection that can affect the tissues, roots, and bones that surround teeth. Simple steps can...[read more]

Top 5 Posts on HealthWorks Collective [August]

September 1, 2016 by Patrick Sutton

HealthWorks Collective is about bringing together the brightest minds in Health Care and Health Administration. Our goal is to offer a platform to share ideas, experiences, and skills with a community that shares that passion. We receive dozens of contributions from the best in the industry every day. To make sure you didn't miss out,...[read more]

Social Media and HIPAA Compliance: What Medical Professionals Should Know

September 1, 2016 by Jonathan Catley

Social media is fast becoming one of the most impactful marketing channels for medical professionals; however, HIPAA regulations must be taken into account.More than ever before, medical professionals are using social media every day in both their personal and professional lives. And of course this isn’t a bad thing: physicians, nurses,...[read more]

6 Things You Can Do with a Health Science Degree

August 31, 2016 by Jenna Cyprus

Selecting a major is a frightening process for many. Students want to choose something they love, so they aren’t stuck in a job they hate for the rest of their lives. But it’s hard to tell if you’ll enjoy your chosen field forever. That’s why it’s good to choose something with a few different career options.Health science is one major...[read more]

How Digital Technologies Are Transforming Rural Healthcare

August 31, 2016 by Jonathan Catley

As digital technologies become more sophisticated, new solutions are emerging to meet the unique needs of patients and physicians in rural areas.Historically speaking, physicians in rural areas have been at a pretty significant disadvantage to their urban or suburban counterparts — put simply, these medical professionals have access to...[read more]

Does Joining a Medical Association Make a Difference for Physicians?

August 30, 2016 by Jenna Cyprus

There are over 750,000 practicing doctors in the United States – but only around 15 percent of these doctors belong to the American Medical Association (AMA). State, local, and regional medical associations have similarly low membership rates. Why are so few physicians interested in becoming part of a collective? Are these associations...[read more]

How to Choose the Right Social Media Platforms for Your Practice

August 30, 2016 by Practice Builders

While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding social media to your repertoire of healthcare marketing strategies can help drive traffic to your site and...[read more]

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever

August 27, 2016 by Jonathan Catley

As advancing technology continues to transform the medical landscape, here are four trends poised to make a major impact.[read more]

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How to Effectively Treat and Build a Relationship With Patients Who Have Eating Disorders

August 26, 2016 by Holly Whitman

Eating disorders affect around 24 million people in the United States every year, and more than 70 million around the globe. As a medical professional, it's important to remember that a core feature of your treatment plan should focus on the mental side of eating disorders.[read more]

Social Video Moves that Healthcare Marketing Shouldn’t Miss

August 25, 2016 by Stewart Gandolf, MBA

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms.If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing...[read more]

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Call for Contributors

August 24, 2016 by Patrick Sutton

Did you know that you can contribute to HealthWorks Collective? That’s right, HWC has an open call for contributors and is looking for new voices to join our community. What does it mean to be a contributor? A HealthWorks Collective contributor provides content to be published on the site. That can be original writing produced...[read more]

How to Manage Online Reviews to Build a Positive Online Reputation

August 22, 2016 by Practice Builders

In this era of digitalization, conversations and opinions travel at the click of a mouse. People freely express their opinions and experiences through online reviews. If harnessed carefully, online reviews can have multiple benefits for your practice, from building trust, creating a positive online reputation to gathering constructive...[read more]

Zebras and oxpeckers: Why resident physicians and social media need each other

August 19, 2016 by Doximity Blog

Do you remember learning about mutualistic symbiotic relationships in fifth-grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract, wherein two distinct groups mutually benefit from the relationship in a way not possible on their own.In today’s complex healthcare jungle, a...[read more]

Where does Complementary and Alternative Medicine Fit in US Healthcare?

August 19, 2016 by Michael Jones

As a physician, some of my biggest disappointments have been with colleagues who could not visualize the benefit of going beyond the usual prescription medications or surgery as the only methods of treating a patient. Even after describing my successes, not only with my patients but with my own wellbeing, my colleagues’ skepticism...[read more]

6 Steps to Re-entering the Healthcare Workforce

August 18, 2016 by Michael Jones

When most people think of a modern family, they envision a couple where both people work for financial reasons. However, the steep costs of childcare, along with the emotional angst of leaving kids cared for by others, results in many people leaving the workforce for some period of time. Consider these statistics:Americans with kids...[read more]

Millennials and Healthcare: How the Game Has Changed

August 18, 2016 by Jonathan Catley

Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments.Millennials have developed a reputation for being lazy, narcissistic, and disloyal. While this is, of course, largely untrue, it’s important to note...[read more]

Will the Next President Bring Multi-Payer Healthcare to the U.S.?

August 17, 2016 by Rehan Ijaz

This has been one of the most unusual election seasons in recent memory. Among other issues, it has started a debate on the future of healthcare in the United States. Will the next U.S. president introduce plans to migrate towards a multi-payer health care system?Presidential Candidates Attempt to Tackle Healthcare WoesDuring the...[read more]

How to engage your patients on social media – without violating HIPAA!

August 17, 2016 by Practice Builders

No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump when using this powerful marketing tool: HIPAA compliance.What is HIPAA, and what does it have to do...[read more]

Healthcare Careers With Real Potential

August 16, 2016 by Rachelle Wilber

Anyone looking to go into the healthcare industry should have no problem finding a job. The Affordable Care Act has given millions of people access to health insurance creating a need for more doctors and healthcare professionals. Advances in biomedical technology have created dozens of specialty medical fields in recent years, and the...[read more]

Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity

August 16, 2016 by Viatcheslav Wlassoff

While more people are concerned about their health and wellness, statistical research has shown that obesity rates are not declining as much as they should. People are exercising more to try and get the excess weight off, but still not reaching their health goals. Although there could be a combination of reasons as to why this is...[read more]

5 Ways to Improve HCAHPS Ratings with a Patient Engagement System

August 15, 2016 by Alex Tate

Across the nation, healthcare consumers have become more conscientious regarding their provider options. Increasingly, they are demanding greater decision-making power and emotional engagement in their own health diagnoses and treatment options. Healthcare providers are answering to this desire by doing everything possible to build and...[read more]

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How To Get a New Nursing Job Efficiently

August 15, 2016 by Phil Cohen

In the past, nurses had to look in the classifieds or even job to a physical hospitals/doctor’s offices to see if there were jobs available. While these tactics can still be effective, they are in no way efficient especially with the numerous job seeking websites available. The nursing community is a close one so joining a website geared towards those in nursing can do a multitude of things. First, these sites generally have job openings in a certain section that might not be posted on general job websites. Second, asking those who have switched jobs in nursing can be quite illuminating and their tips can be quite beneficial. Lastly these sites have numerous articles on all things nursing including getting jobs. Research jobs and do not be afraid to ask those in the community how they enjoy their field.[read more]

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The Risk of Concussions in Contact Sports

August 13, 2016 by Sam Hudgins

Concussions have now been hoisted to the center of attention in contact sports, not only among past athletes but current athletes as well. Each hit in rugby, football, hockey, or boxing adds up over time and leads to medical difficulties athletes will face in the future.The National Institutes of Health has linked concussions to a...[read more]

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