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How to Make Your Healthcare Email Correspondence Genuine

In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we neglect the specific written words used in our messages — and the effect they may have...

Posted November 24, 2015    

How Data Can Help You Get New Patients

When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media.While all of these avenues have the potential to get you new prospects, there’s only one...

Posted November 11, 2015    

How to Handle Social Media Criticism

In today’s digital world, everyone has a voice and everyone has an opinion.While some of your social media followers may praise or thank you for the services you provide, there are always those consumers who will have something not so nice to say...

Posted October 16, 2015    

Why Your Marketing Strategy Should Include Direct Mail

As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts.A lot of companies opt for digital communications – pay per click, social media, email and the like. While there’s nothing wrong with...

Posted October 14, 2015    

Social Media Strategy: A Must in Healthcare Marketing

Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to your success.Yet with constantly changing social media platforms and 24/...

Posted October 7, 2015    

Create Compelling Call-to-Actions for More Clicks

One website element that’s often overlooked is the call-to-action button. If you really want to encourage your prospects to convert, these buttons need to be optimized.Making sure they look pretty isn’t enough. You could have the nicest-looking...

Posted September 4, 2015    

Get the Most Out of Your Facility’s Services Page

For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture to your audience of what you do. In other words, it’s the perfect place for storytelling.But for many...

Posted August 27, 2015    

Why Hospitals Need Social Remarketing

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.Even if you have an easy-to-understand website, it can be...

Posted August 21, 2015    

Humor: An Underused Tool in Healthcare Marketing

The world of healthcare can be a very serious and delicate topic for discussion.Sharing positive messages with your audiences is fine and dandy, but your competition is probably doing the same.Don’t get lost in the crowd. One “out-of-the-box” idea...

Posted August 14, 2015    

Using Social Media to Promote Your Healthcare Events

Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public involved.While each one of these events is great...

Posted July 9, 2015    

What It Takes to Write a Great Case Study

Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic.In the world of healthcare, your Case Study section could be the page that ultimately sways a potential...

Posted July 1, 2015    

Summer: The Best Season for Healthcare Marketing

When you think of summer, your mind probably drifts to summer vacations and other forms of relaxation. Chances are that work is slow, too, and that your competition is also winding things down for the season.Instead of doing what everyone else is...

Posted June 23, 2015    

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