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Patient Centricity in Clinical Trials Explained

Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean?These days, everyone seems to be talking about “patient centricity” in clinical trials; however, I’m not sure that everyone fully grasps the...

Posted February 24, 2017    

Patient Centricity in Clinical Trials Explained

Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean?These days, everyone seems to be talking about “patient centricity” in clinical trials; however, I’m not sure that everyone fully grasps the...

Posted February 24, 2017    

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016.Though 2016 was a rollercoaster of a year in many respects, consumer behavior, and expectations saw perhaps...

Posted December 29, 2016    

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016.Though 2016 was a rollercoaster of a year in many respects, consumer behavior, and expectations saw perhaps...

Posted December 29, 2016    

Digital Ad Messaging Tips and Tricks for Medical Marketers

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for...

Posted December 6, 2016    

Digital Ad Messaging Tips and Tricks for Medical Marketers

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for...

Posted December 6, 2016    

4 Capabilities Every Modern Practice Management Software Must Have

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is the first step toward transforming patient...

Posted December 5, 2016    

4 Capabilities Every Modern Practice Management Software Must Have

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is the first step toward transforming patient...

Posted December 5, 2016    

How Does Your Medical Organization Handle Negative Feedback?

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.Ping! An email comes in. You open it and your face drops. One of your patients just posted a negative...

Posted November 14, 2016    

How Does Your Medical Organization Handle Negative Feedback?

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.Ping! An email comes in. You open it and your face drops. One of your patients just posted a negative...

Posted November 14, 2016    

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.The pharmaceutical industry has a crisis on its hands — clinical trials have become...

Posted November 11, 2016    

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike.The pharmaceutical industry has a crisis on its hands — clinical trials have become...

Posted November 11, 2016