Understanding The Impact Of Google’s Medic Update On Health Sites
It’s been a year since Google rolled out its Medic update.…
Steering Patients Away From Cyberchondria [INFOGRAPHIC]
Smartphones are great. They give us directions when we are lost and…
Google’s Plan to Take the Healthcare Industry By Storm
Get ready for a shakeup: Google is setting its sights on the…
Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings
There are hundreds of sophisticated marketing tactics that can take your hospital…
What Google’s New Adwords Update Means for Medical Marketers
This week, Google rolled out some significant changes to its AdWords platform.…
American Healthcare is Facing-Off Against Google—And Losing
For the mostly young developers, coders, and digital savants going into information…
Should Patients Consult Dr. Google?
You see your gastroenterologist with long standing stomach pain. You have undergone…
Saving Healthcare Digital Marketing Budget With Google’s Location Extensions
Growing up poor in Scotland, Andrew Carnegie’s frugal Mom was quoted…
Should patients choose doctors who are friends?
Can I help you? Can I help you?In the social media era, it’s…
5 Statistics Healthcare Marketers Should Know About Digital Marketing
Healthcare marketing is an oftentimes confusing and frustrating endeavor. Despite being beset…