Tag: hospital advertising

Breaking News: Healthcare Advertising Changing for the Better

You don’t often see the topic of healthcare marketing covered by the…

Karen Corrigan Karen Corrigan

Hospital Ad-Wars: Who Wins When Titans Clash?

This is a story about competing hospital systems where the legal wrangling…

Stewart Gandolf Stewart Gandolf

Can We Use Humor to Advertise Our Hospital? Don’t Make Me Laugh.

Swatches Swatches Using humor in advertising—especially healthcare ads—is both difficult and dangerous.…

Lonnie Hirsch Lonnie Hirsch