How Hospitals Can Use Twitter’s Vine App
Twitter, the 140-character micro-blogging service, has recently released a new video-sharing application called Vine, where users can record motion and sound clips from iOS devices and upload them through the app to share on Twitter’s social network.
What makes Vine different from other video-sharing services is that it has a very limited length – just 6 seconds. It then loops continuously.
With such a limited amount of time, it’s difficult to include a banner ad in your Vine video and try to monetize it. But there are a variety of great marketing opportunities that businesses, including hospitals, can use and take advantage of the application.
For example, ask patients who had a great experience to make short video testimonials supporting your hospital or medical facility. Human Resources can use Vine as a recruiting tool, showcasing doctors and nursing saying – briefly – how much they enjoy working at the facility. You can create video teasers of upcoming events going on in the hospital, such as blood drives and health education seminars.
If created properly, a Vine video campaign can humanize your hospital and quickly make you stand out from the crowd.
A social media and online marketing specialist, Michael is the social media director for Wax Custom Communications, an award-winning full-service marketing and advertising firm with a big focus on healthcare.
At Wax, Michael manages all aspects of internal social media as well as strategy and implementation for Wax clients.
Michael has a high passion for Web 2.0 and is the social media co-chair ...