Jonathan Catley

219 Articles

Creative Ways Hospitals Can Use Video to Build a Sense of Community

In today’s media-saturated world, video has emerged as one of the most…

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Why Medical Marketers Shouldn’t Forget About Bing and Yahoo

Although still Google dominates in the world of internet search, Bing and…

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A Primer to Personalization in Physician Marketing

To set themselves apart from the pack, medical marketers must aim to…

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Obama’s Precision Healthcare Initiative Ushers in a New Age of Medical Marketing

Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will…

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Google’s Ad Platforms Are Getting a Facelift – Here’s What Medical Marketers Need to Know

Google announced their latest round of AdWords updates at the recent Google…

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Understanding the New Path to Treatment

As the traditional patient path to treatment evolves to include online health…

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Medical Device Marketers: Let Digital DTP Turn You into a Sales Hero

  In the past, medical device marketers have had a difficult time…

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Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

This post is part of our series, “Digital Analytics 101 for Healthcare…

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Why Healthcare Marketers Shouldn’t Only Be Targeting Millennial Patients Online

For healthcare marketers, tech-obsessed millennials have become the primary target for digital…

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Digital Analytics 101 for Healthcare Marketers: Facebook Ads

This post is part of our series, Digital Analytics 101 for Healthcare…

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