Stewart Gandolf

165 Articles

Is Healthcare Marketing a Grotesque Business or Ethical Imperative?

Recently we found a hot potato in our email.A new subscriber to…

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Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement

Of the thousands of hospital or healthcare videos, few will ever “go…

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Fall Marketing Strategy: Financial Advantage Reminder for Patients

Here’s a timely reminder about an often-neglected marketing strategy for the year-end…

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Why Doctors Don’t Want to Be Doctors Any Longer

The usual challenges of physician recruitment, physician relations and physician marketing are…

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50 Best LinkedIn Groups for Healthcare Marketing

LinkedIn professional group participation is often underutilized, so as a boost for…

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Why Your Healthcare Competition Is Worse Than You Thought

Just when you thought all of the competitive forces around you were…

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The Curious History of Hashtags Plus Six Useful Resources

Social media hashtags have become ubiquitous and a language-art of their own.…

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Seeing Patients by the Dozen: Group Appointments Are Increasing

The concept of shared medical appointments (one doc seeing several patients) isn’t…

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Website, Social Media, or Email: Where’s Your Real Marketing Muscle?

Two interesting items in the online news caught our attention recently. Both…

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