This provocative title of a webinar to be held next week is part of the growing optimism about the potential for social media in the process of health care. Some recent examples come to mind:
This provocative title of a webinar to be held next week is part of the growing optimism about the potential for social media in the process of health care. Some recent examples come to mind:
- Report from the Change Foundation in Toronto on Using social media to improve the quality of patient experience (I was on the advisory board for this report)
- An App that Looks for Signs of Sickness – Mobile-phone activity can provide a warning of disease flare-ups.
- Community Health Data Initiative – more on this later
- Case Study: Radboud Hospital Supports Young Cancer Patients With An Online Community
We are witnessing a shift from social media for pure marketing toward engagement and beyond, to changing the care process.