The question of the moment is whether this tactic and others will be enough to jolt back to life the health insurance enrollment process in its final fortnight for year one, after it began life in critical condition last fall with the abysmal rollout of the federal exchange website. (The story of bringing back the exchange website from its near-death experience is worth a read: Obama’s Trauma Team – behind the Time paywall.)The federales have scaled back the enrollment goal for this season (from 7 million to 6 million by March 31; as of March 1, exchanges had processed 4.2 million enrollees, including almost 1 million in February). That still seems like an mbitionous target.
It is also unclear what proportion are newly insured (vs. transfers from another insurer). The federal data released thus far don’t tell us.
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Whatever the final tally is at the end of March, the Administration made a winning play by leveraging the power of online video and social media to reach a key demographic.Us gee-whizzing old folks watching the video can’t account for too many of the 13 million plus views.
Check it out. And if you’re a Young Invincible who hasn’t bought health insurance yet — do us all a favor and sign up. Since we don’t have a government-controlled single-payor system here in the US of A, and aren’t likely to in the foreseeable future, making that purchase is part of the social contract. We’ll take care of you when you’re old.
