Seal the Deal: the Defining Role of Public Relations in Health Care Policymaking
As October 1st– the opening date of the Health Insurance Exchanges mandated…
Ask an MD: How Do We Get More Doctors Involved in Marketing and Social Media Strategy?
Originally published on MedCityNews.com.It’s a hard truth for healthcare marketers: Consumers don’t…
I’m a Patient and I Read Like a Seventh Grader: This Is Your Problem
Your patient can be your friend and advocateSales of medical devices and…
Marketing to Physicians? Think Education and Email
(Originally published via MedCityNews.com.) Here’s some advice for companies trying to get new…
An Inside Look at Marketing at CHOC Children’s Hospital [PODCAST]
Jan Lansing, CHOC Jan Lansing, CHOC Our continuing series of healthcare and…
Five Essential Moves to Transform Healthcare Marketing
Across the U.S., healthcare marketers are feeling the pressure to deliver greater…
4 Biggest Reasons to Rethink Everything About Healthcare Marketing
Where were you and what were you doing five years ago? Four…
Doctor-Approved: Physicians Understand the Value of Marketing
Ten out of 10 doctors agree: Marketing a practice is essential to…
Five Forces that will Change Healthcare Marketing
In the healthcare industry, powerful demographic, economic, societal, technology and legislative forces…
Is Patient Engagement Changing Traditional HealthCare Marketing?
“Marketing is dead,” proclaims a recent Harvard Business Review blog post, adding that traditional…
