Lately I’ve been thinking about the fact that I’m not blogging as much. But really, I don’t believe I’m blogging less – just differently and on new channels. In the old days (2005 to 2011ish) my blog was my primary social media outlet and my other social media channels were supplementary and supportive. However, the times and technologies have changed and my toolbox has evolved.
Lately I’ve been thinking about the fact that I’m not blogging as much. But really, I don’t believe I’m blogging less – just differently and on new channels. In the old days (2005 to 2011ish) my blog was my primary social media outlet and my other social media channels were supplementary and supportive. However, the times and technologies have changed and my toolbox has evolved.
As I reflect on my blog and other social media channels, I realize I need to do a better job of integrating all of my tools on my blogging platform to make it much more robust and a more accurate reflection of my social activities. Widgets will help with this and perhaps there are some better ones since I last looked.
What does this all mean? I think it means that we can expect our strategies to change overtime as the technologies evolve and help us increase our efficiency and effectiveness. I think we also need to recognize as we consider our metrics that less might actually be more — because it is only different. This all points to the importance of annual reflection and its contribution to improvement – in our focus, strategies, tactics, measurement and performance.
So, when was the last time you reflected on your social activities? What are you waiting for?
