With the growth of Facebook, public health researchers are exploring the platform’s uses in health care. However, little research has examined the relationship between Facebook and traditional hospital quality measures. The authors conducted an exploratory quantitative analysis of hospitals’ Facebook pages to assess whether Facebook “Likes” were associated with hospital quality and patient satisfaction. The 30-day mortality rates and patient recommendation rates were used to quantify hospital quality and patient satisfaction; these variables were correlated with Facebook data for 40 hospitals near New York, NY. The results showed that Facebook “Likes” have a strong negative association with 30-day mortality rates and are positively associated with patient recommendation. These exploratory findings suggest that the number of Facebook “Likes” for a hospital may serve as an indicator of hospital quality and patient satisfaction. These findings have implications for researchers and hospitals looking for a quick and widely available measure of these traditional indicators.

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Vol 28, Issue 5, 2013

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Do Patients “Like” Good Care? Measuring Hospital Quality via Facebook

Alex Timian1, Sonia Rupcic, MPH, MIA1, Stan Kachnowski1, 2, Paloma Luisi1Healthcare Innovation and Technology Lab, New York, NYIndian Institute of Technology, New Delhi, India

American Journal of Medical Quality

Vol 28, Issue 5, pp. 374 - 382

First published date: February-01-2013

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