The increased use of the internet by healthcare consumers has led to at least two types of medical conversations ironically illustrated by two different online features sharing…
“Marketing is dead,” proclaims a recent Harvard Business Review blog post, adding that traditional marketing (i.e., advertising, corporate communications, PR, overall branding) doesn't work anymore. “Marketing is dead,” proclaims…
The National Institutes of Health has faced some critical fire lately: for funding studies that don’t turn into treatments, for not paying enough heed to the “valley…
The National Institutes of Health has faced some critical fire lately: for funding studies that don’t turn into treatments, for not paying enough heed to the “valley…
Washington, DC, is an impressive city. But too many times, one leaves our nation’s capital scratching one’s head. Understanding how large, complex agencies deal with equally large,…
There appear to be a growing number of revolutions in health care and the life sciences industry. Whether you’re considering the genomics revolution, the information revolution, or…
When is $100,000 a year more expensive than $500,000 a year? The answer: when developing drugs to treat common diseases (e.g., cancer) rather than rare diseases. According…
An Interview with AdvaMed Conference Producer Ray Briscuso
Last month, my colleague Shane Climie wrote a post inspired by an article in the New Yo Last month, my colleague Shane Climie wrote a post inspired by an article in the New York Times (“How…
Even great athletes – like Rafael Nadal at this year’s Wimbledon Championships – suffer setbacks and losses at times. Even great athletes – like Rafael Nadal at this year’s Wimbledon…
