Dealing with the Growing Power of “Medical Googlers”
eHealth
532 views
eHealth
532 views

Dealing with the Growing Power of “Medical Googlers”

Kenneth Walz - November 8, 2012

The increased use of the internet by healthcare consumers has led to at least two types of medical conversations ironically illustrated by two different online features sharing…

Business
431 views

Is Patient Engagement Changing Traditional HealthCare Marketing?

Kenneth Walz - September 10, 2012

“Marketing is dead,” proclaims a recent Harvard Business Review blog post, adding that traditional marketing (i.e., advertising, corporate communications, PR, overall branding) doesn't work anymore. “Marketing is dead,” proclaims…

Business
323 views

Can “Portfolio Theory” Be Applied to NIH Funding Decisions?

Kenneth Walz - May 18, 2012

The National Institutes of Health has faced some critical fire lately: for funding studies that don’t turn into treatments, for not paying enough heed to the “valley…

Business
500 views

Can “Portfolio Theory” Be Applied to NIH Funding Decisions?

Kenneth Walz - May 18, 2012

The National Institutes of Health has faced some critical fire lately: for funding studies that don’t turn into treatments, for not paying enough heed to the “valley…

eHealth
315 views

Digital Health’s Future Calls for New Regulatory Vision

Kenneth Walz - May 12, 2012

Washington, DC, is an impressive city. But too many times, one leaves our nation’s capital scratching one’s head. Understanding how large, complex agencies deal with equally large,…

Business
447 views

Eric Topol’s 9 Steps Toward Better Health Care—We Add a 10th

Kenneth Walz - March 9, 2012

There appear to be a growing number of revolutions in health care and the life sciences industry. Whether you’re considering the genomics revolution, the information revolution, or…

Diagnostics
538 views

Could Orphan Drugs Turn Health Economics on its Ear?

Kenneth Walz - November 22, 2011

When is $100,000 a year more expensive than $500,000 a year? The answer: when developing drugs to treat common diseases (e.g., cancer) rather than rare diseases. According…

Business
428 views

What You Need to Know About This Year’s AdvaMed Conference

Kenneth Walz - September 20, 2011

An Interview with AdvaMed Conference Producer Ray Briscuso

Business
456 views

On Patenting Genes and Their Correlations: It’s a Chicken-Egg Problem

Kenneth Walz - August 27, 2011

Last month, my colleague Shane Climie wrote a post inspired by an article in the New Yo Last month, my colleague Shane Climie wrote a post inspired by an article in the New York Times (“How…

Business
573 views

Google’s Blind Date with Consumer Health

Kenneth Walz - July 6, 2011

Even great athletes – like Rafael Nadal at this year’s Wimbledon Championships – suffer setbacks and losses at times. Even great athletes – like Rafael Nadal at this year’s Wimbledon…