By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    private
    Private Exchanges: Getting Ready for Individual Health Insurance to Be the Standard
    January 9, 2014
    valueable healthcare programs
    5 Most Valuable Healthcare Programs in 2023
    March 8, 2023
    Johnson & Johnson to Release Clinical Trial Data in Agreement with Yale Medical School
    February 4, 2014
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Big Data: How We Communicate Vaccine Matters
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Global Healthcare > Big Data: How We Communicate Vaccine Matters
Global HealthcarePublic HealthWellness

Big Data: How We Communicate Vaccine Matters

StevenShie
StevenShie
Share
4 Min Read
Image
SHARE

Image

Image

A study published in the Journal of Infectious Diseases found that the introduction of a vaccine to prevent cervical cancer in 2006 has reduced infections with HPV by more than half among girls and young women. Another recent study published online in PLOS ONE discovered vaccination prevented between 1.1 million and 5 million cases of the flu per season over a 6-year period from 2005 to 2011.

As scientific evidence consistently proves vaccine’s significant contribution to public health, negative perceptions about vaccine still lead to fear and refusal of essential vaccination and resulting in outbreaks of preventative diseases across the globe. Last Sunday, two polio vaccine volunteers were killed by extremists in Pakistan, one of only three countries where polio remains endemic, with 58 cases reported in 2012, according to the Global Polio Eradication Initiative. And we all remember in 2011, Michele Bachmann, a republican presidential candidate claimed that the HPV vaccine can lead to mental retardation. These cases highlight the lack of understanding of vaccine is a challenge both developing and developed countries are facing. They also tell us scientific data alone cannot address the public’s concerns with vaccine as these concerns are often deeply rooted in culture, history and political systems.

More Read

Do-It-Yourself Death Panel
Fall Food Safety Tips to Prevent Foodborne Illnesses
Furry Crutches
Maps 2.0: Interacting With Our Health Care World
Paying Bills: A Novel Idea in Southern Europe

Effectively communicating information about vaccine and shifting the negative perception rely on a precise understanding of the socioeconomic landscape from region to region and targeted strategies that tackle unique challenges. In order to gain the understanding and insights, public health professionals and healthcare communicators need comprehensive data that capture trends on a global level as well as social, economic and political context  for each region.

Big data provides both.

A new study focused on measuring vaccine confidence using global data obtained by a media surveillance system provides valuable insights into how we can develop more effective communication strategy and tactics to enhance the public’s confidence in vaccine.

69% of the global reports were positive about vaccine (graphic: http://dx.doi.org/10.1016/S1473-3099(13)70108-7 )

69% of the global reports were positive about vaccine (graphic: http://dx.doi.org/10.1016/S1473-3099(13)70108-7 )

A group researchers have used data collected from HealthMap, a monitoring system developed by Boston Children’s Hospital that use keywords to capture relevant mentions in 15 languages from both traditional and social media about public health events, to detect and characterize early signs of vaccine issues.  The study, published online in Lancet  Infectious Disease discovered that from May 2011 to April 2012, 7171 (69%) reports contained positive or neutral content and 3209 (31%) contained negative content. Of the negative reports, 1726 (21%) were associated with beliefs, awareness and perception. The researches note these data provide a growing body of evidence of the potential risks of the spread of unchecked rumors, and of failing to address legitimate questions and concerns.

These findings have implications for both healthcare communicators and public health professionals. As digital and social media reshape the media landscape, real-time media surveillance data can detect early signs of concerns before they reach a large audience. Data can also help us understand how critical information travels from one stakeholder group to another and how it gets amplified. These insights are essential for public health strategy planing and program development.

A large proportion of concerns are related to belief systems (graphic: http://dx.doi.org/10.1016/S1473-3099(13)70108-7)

A large proportion of concerns are related to belief systems (graphic: http://dx.doi.org/10.1016/S1473-3099(13)70108-7)

image: vaccination/shutterstock
 

TAGGED:vaccinations
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Piggy Bank
FinanceGeriatricsHome Health

8 Websites To Help Caregivers Manage Money

November 6, 2012
Wellness

Benefits of Green Apples

July 31, 2012
medicare
eHealthHealth ReformMedical RecordsPolicy & LawPublic Health

Medicare’s “Blue Button” Can Help You Track Care

May 18, 2013
Global HealthcareNewsPublic Health

The Developing World Uses Social Media to Promote Safe Sex

May 4, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?