Have I got a deal for you?
Have I got a deal for you?
From Kaiser Health News (Consumers Drawn to Low Prices of Temporary Health Plans Despite Risks)
Long seen as a stopgap for people between jobs, short-term policies that focus on catastrophic coverage [are growing in popularity]. In exchange for their lower premiums, the plans come with sharp limits, including no coverage for pre-existing medical conditions. Many consumer advocates hoped interest in such plans would decline after the Affordable Care Act made broader coverage widely available, but short-term policies appear to be enjoying a resurgence, brokers say.
The article doesn’t directly address why the plans are continuing to sell. Here’s what I think:
- The Affordable Care Act has increased awareness that everyone needs to have health insurance, so more people who would have otherwise had a gap in coverage are purchasing these plans instead
- Some shoppers may think that the plans –some of which can be bought on line– are actually part of the Obamacare exchanges; they don’t realize that the plans don’t meet the essential benefits requirements
- In states that have not expanded Medicaid, lower income buyers may be opting for temporary plans instead. The article didn’t provide data to analyze this possibility, but I’m interested
- The plans are marketing themselves effectively, emphasizing affordability
Image courtesy of Idea go at FreeDigitalPhotos.net
—
By healthcare business consultant David E. Williams, president of Health Business Group.
