The Struggle for Consumer Attention: Brand-Name Drugs vs. Generics
Business
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Business
4864 views

The Struggle for Consumer Attention: Brand-Name Drugs vs. Generics

Kenneth Ribotsky - November 24, 2013

“Is there a generic version of that?” “Is there a generic version of that?”We’ve all been there. Prescription drugs are often expensive, and if you can save…