Social Media
501 views

HealthCare Business: 10 Tech Trends that are Going Mainstream and What to Do About It

Susan Gosselin - December 29, 2011

It’s the end of the year, so you know what that means.  All the armchair prognosticators come out of the woodwork to make their futuristic claims. But…

Business
467 views

Case Study: Developing a National Audience for a Urologist

Susan Gosselin - December 3, 2011

Recently, Dr. Schrepferman, a urologist at client Allied Urology in Louisville, came  to us, asking Vest Advertising to help him break out on his own, on the…

Health Reform
689 views

How Healthcare Reform Will Change Healthcare Communication Forever

Susan Gosselin - November 6, 2011

As an agency that works primarily with healthcare clients, I think we can say with some authority, healthcare communications has always been about increasing the bottom line.…