By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Chris Cornell’s Death Raises Medical Ethics Questions
    December 19, 2018
    What If You Could Sell Your Vote?
    August 24, 2017
    The Sleepy American
    September 12, 2017
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to be Present Online for Your Healthcare Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > How to be Present Online for Your Healthcare Practice
Hospital Administration

How to be Present Online for Your Healthcare Practice

practicebuilders1
practicebuilders1
Share
4 Min Read
Image
SHARE

Mindfulness and “being present” are popular catch-phrases. You probably see these terms and ideas come up a lot in both medical and lifestyle content. There’s definitely something to be said about remaining “in the moment,” and this is a strategy that can help when you’re planning and maintaining your healthcare marketing plan. With so many other medical, dental, veterinary and physical therapy practices out there, it’s important to run your online social media accounts and website to the best of your ability to stay ahead of the competition. Here’s how you can stay present online to market your practice:

Contents
  • Always Reply
  • Make Social Media a Designated Role
  • Keep a Schedule
  • Use the News and Trends
  • Have a Brand and Consistent Messaging
  • Make Social Media Important

Always Reply

Don’t you hate it when you have to wait hour or days for a friend to reply to a text message or an email? The same can be said for your patients and potential patients when they’re waiting for a reply online. Make it a point to check up on your social media accounts once a day so you can reply promptly to direct messages or mentions and avoid creating any bad blood.

Make Social Media a Designated Role

Replying every day to messages is important and it will be even easier if you assign someone on staff to do it as part of their duties. Making your online presence a priority will help keep you “present” since it’s part of a staff member’s daily tasks.

Keep a Schedule

Not posting to social media or on your website regularly can make your site and account look dead and inactive. You’ll run the risk of losing followers and your spot in their online lives. How many people are going to come back to check for content if they haven’t seen anything new posted in a while? Life gets hectic, especially at a medical practice. Part of staying present is making time for it, which is why keeping to an online marketing schedule is so important. It’s best to post on social media a few times a week. With blogs, you should be posting content on a monthly basis at the very least.

More Read

Two Truths and a Lie about Physicians and Social Media
Walter Reed Hospital Closes
Should We Bail Out Hospitals for Their Bad Debt?
5 Effective Ways to Market Healthcare to Millennials
Pioneer ACOs: Some Say Risk Not Worth Reward

Use the News and Trends

What better way to stay present than to pay attention to the health items that are trending? Try keeping daily alerts for news items, shares, retweets and blog posts that focus on your health area of expertise; sharing and retweeting those items will help keep you active and present online.

Have a Brand and Consistent Messaging

Creating a brand, mission statement and consistent messaging will help keep you present online. By having something to say and a goal for your healthcare practice, you can stay consistent through all of your marketing techniques both online and off.

Make Social Media Important

One of the best ways to stay present online is to make social media an important part of your healthcare marketing strategy. If you make it a priority, the other steps listed above will naturally fall into place.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

outsourcing your RCM
BusinessFinanceHospital Administration

4 Key Signs It’s Time to Outsource Your RCM

January 28, 2015
patient's well-being
Hospital Administration

Comfort And Safety: 7 Ways Healthcare Organizations Can Create A Better Environment For Their Patients

April 4, 2023
Physician Marketing Online
BusinesseHealthFinanceHospital Administration

5 Steps to a Successful Physician Marketing Plan

May 24, 2014

How to Be a Responsible Hospital Administrator

June 4, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?