eHealth
276 views

Engaging Patients vs. Patient Engagement

Drew Diskin - February 10, 2014

Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means,…

Patient Engagement in Healthcare: Stewards of the Brand Promise
eHealth
291 views
eHealth
291 views

Patient Engagement in Healthcare: Stewards of the Brand Promise

Drew Diskin - February 8, 2014

Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used…