Join Fellow Marketers at the 19th Annual Greystone.Net Healthcare Internet Conference
Technology
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Technology
130 views

Join Fellow Marketers at the 19th Annual Greystone.Net Healthcare Internet Conference

Karen Corrigan - September 9, 2015

Every fall, I make plans to attend the Greystone.Net Healthcare Internet Conference to network with colleagues and learn about the latest in digital trends, strategies and innovations from leading…

Five Ways to Rock Healthcare Marketing in 2015
Business
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Business
115 views

Five Ways to Rock Healthcare Marketing in 2015

Karen Corrigan - January 27, 2015

More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. More than ever, healthcare marketing executives are…

A Lively Healthcare Marketing Discussion in New York City
Business
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Business
151 views

A Lively Healthcare Marketing Discussion in New York City

Karen Corrigan - November 4, 2014

What a treat it was this past week to join the smart folks from National Research Corporation and their super smart healthcare marketing clients at NRC’s Market Insights Fall…

Business
125 views

Breaking News: Healthcare Advertising Changing for the Better

Karen Corrigan - June 26, 2014

You don’t often see the topic of healthcare marketing covered by the popular media, so this Orlando Sentinel article about hospital advertising caught my attention. Basically, the premise…

Are You Seeing Greater Consumer Scrutiny of Healthcare Prices? You Will
Business
115 views
Business
115 views

Are You Seeing Greater Consumer Scrutiny of Healthcare Prices? You Will

Karen Corrigan - April 24, 2014

More and more, I hear from healthcare colleagues that the number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific…

Invest to Build a High-Performing Healthcare Marketing Team (Part 4)
Business
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Business
186 views

Invest to Build a High-Performing Healthcare Marketing Team (Part 4)

Karen Corrigan - March 6, 2014

Final post in a four-part series. Final post in a four-part series.Marketing resource allocation planning is critical to assuring that limited marketing funds (and FTEs) are focused…

Let Strategy Drive Healthcare Marketing Decisions (Part 3)
Business
378 views
Business
378 views

Let Strategy Drive Healthcare Marketing Decisions (Part 3)

Karen Corrigan - February 11, 2014

We’ve all been there.  That place where we’re executing carefully crafted marketing plans, launching highly targeted and creative strategies, balancing both the over-stressed marketing team’s time and…

Focus Healthcare Marketing to Improve Business Performance (Part 2)
Business
219 views
Business
219 views

Focus Healthcare Marketing to Improve Business Performance (Part 2)

Karen Corrigan - February 3, 2014

How do healthcare marketing executives decide where to allocate scarce marketing resources – both people and dollars? In today’s complex environment, determining what gets funded and what doesn’t, how…

The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)
Business
126 views
Business
126 views

The Secret to Healthcare Marketing ROI: Focus, Focus, Focus (Part 1)

Karen Corrigan - January 29, 2014

PART ONESomeone once asked me about the difference between ‘focusing’ and ‘prioritizing’ – focusing is knowing what to do; prioritizing is knowing what to do first.  These are the…

Straight Talk About the State of Healthcare Marketing
Business
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Business
99 views

Straight Talk About the State of Healthcare Marketing

Karen Corrigan - April 7, 2013

Earlier this week, I sent an email to a group of long-time and much respected healthcare marketing colleagues with a rather innocent request:  one of our health…