By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    FDA Approves Diabetes Pill
    May 2, 2011
    Patient Gets Drunk on Hand Sanitizer
    June 20, 2011
    Cultivating Health Improvement
    July 20, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Beyond the Buzz: Key Trends in Healthcare Social Media
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Beyond the Buzz: Key Trends in Healthcare Social Media
BusinessSocial Media

Beyond the Buzz: Key Trends in Healthcare Social Media

Marie Ennis-O'Connor
Last updated: May 12, 2020 4:54 pm
Marie Ennis-O'Connor
Share
7 Min Read
social media use for medical site
SHARE

To succeed with social media, healthcare marketers must understand existing and future trends. Several reports were released last month which analyzed internet and social media data from 2014; these provide key insights on how to leverage social media to support your healthcare marketing. In today’s article I will draw on research collated from Global Web Index, Pew Research Center and We Are Social to determine what this means for your healthcare social media marketing in 2015.

Numbers at a Glance

Image

  • The number of global internet users passed 3 billion, while worldwide social media users exceeded 2 billion in 2014.
  • Mobile’s share of global web traffic leapt 39% since the same time last year, with one-third of all web pages now served to mobile phones.
  • Almost 42% of the world’s population has access to the internet in January 2015, representing a significant jump in reported numbers since last year’s report, when the same figure was just 35%.
  • The average internet user spends around 4 hours and 25 minutes using the net each day.
  • The average social media user spends 2 hours and 25 minutes per day using social networks. 
  • The Internet is playing a more important role. You may need to ask to update a stat to 2020 to make sure data is up-to-date.

Key Findings

More Read

radiology not paid HIS
Are Radiologists Not Getting Paid for ED Procedures?
Social Media – Shoulder Surgery Decision Making
Will Work for Dental Care: Not a Bad Idea
Even More Tips for Building a Branded YouTube Channel
Despite High EHR Adoption Rates, Physicians Want Stage 2 Delay

Facebook Dominates Social Media

Image

Facebook continues to dominate the global social media landscape, claiming 1.366 billion active users in January 2015. Nearly 1.4 billion people around the world use Facebook every month; 890 million people visit it daily.

  • 71% of US Internet users are on Facebook
  • 70% of Facebook users engage daily with the social network
  • 45% of Facebook users engage with the social network several times a day

Take Action: Facebook is an important element of your healthcare social media strategy because of its reach; if you haven’t already set up a Facebook business page for your practice, do so now. Facebook’s demographic is getting older; more than half of all online adults 65 and older use Facebook. This represents 31% of all seniors so tailor your content accordingly.  Consider using targeted Facebook advertising to reach key demographics.

Twitter

Image

Twitter now claims 284 million active users around the world, demonstrating steady growth. Twitter is particularly popular among those under 50, college-educated, and urbanites.

Take Action: The beauty of Twitter lies in its simplicity and speed of delivery which facilitates the dynamic sharing of ideas and collaboration in healthcare. Doctors, nurses, health researchers and patients are using the social network to educate and build a global healthcare community. While there is undoubtedly a lot of noise in the constant stream of tweets (every second, on average, a staggering 6,000 tweets are tweeted), Twitter can be better managed by using some tools and techniques to tame it. Read this guide to healthcare tweeting to learn more.

LinkedIn

Image

28% of online adults are LinkedIn users, up from 22% in August 2013. College graduates continue to dominate use of the site.

Take Action: Optimize your profile with relevant keywords so that you will show up in search results. Start publishing content on LinkedIn Pulse.

Mobile Usage

Image

Mobile is no longer a secondary channel; it’s fast becoming a first-choice, and this trend is set to grow in 2015; mobile app usage grew by a staggering 76% in 2014. Almost half of Facebook’s 1.89 billion mobile users now check the social network exclusively on their phones and tablets. India’s web traffic is dominated by mobile devices, with phones alone accounting for 72% of all web pages served in the world’s second most populous nation.

Take Action: If your website isn’t optimized to be viewed on a mobile phone, now is the time to make changes. We already know that Google penalizes sites that are not mobile friendly and in November 2014 Google announced that it is experimenting with giving sites a mobile friendly label which will boost the site’s Google ranking. It is going to be critical for businesses to optimize their mobile site for SEO so they can rank well on Google.

Get Appy

With the growth of mobile, more users are turning to apps for on-the-go access to social media. The highly visual Pinterest and Instagram apps are among the top five apps in use.

  • 42% of Pinterest users are female
  • 49% of Instagram users visit the platform daily

Take Action: Create your own infographics. Infographics are valuable tools for healthcare providers to present complex information, educate patients, and brand and market a healthcare service in a creative and visually attractive way.  Use Instagram to share photos of your conference and events. Host photo contests, for example ask people to post their pictures of healthy eating. Use a hashtag to link the images.

Multi-Platform Use

Image

The number of online adults who use more than one social media site is on the rise. 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.

Take Action: Identify where your key audiences are most active and devise a strategy for multi-platform use. Be mindful to tailor content to each site’s audience whch differs from platform to platform.

Conclusion

As the Internet increasingly becomes the medium of choice for researching health information, social media has become an important channel for connecting with patients and disseminating and expanding the reach of healthcare information. Using these insights you can guide your social media activity to achieve your healthcare marketing goals in 2015.

TAGGED:Beyond the Buzz
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

Do-It-Yourself Death Panel

May 4, 2015
subscription based telemedicine
Hospital Administration

Subscription Management Solutions Are Crucial for Telemedicine

April 5, 2023
controlling drug costs
FinancePublic Health

Is Digital Health the Key to Bringing Control to Drug Costs?

October 3, 2013
medical costs
BusinessFinanceHealth ReformPolicy & LawPublic Health

How Much Do You Want to Pay for Medical Care?

August 20, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?