Digital media has transformed marketing practices in just about every industry. Healthcare marketing has surprisingly been affected by the digital…

Physician participation in social media is a health care imperative according to Dr. Kevin Pho, a practicing internist and the…

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive…

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As…

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users…

When it comes to digital marketing for vein practices, some strategies are more effective than others. Over the past decade,…

Reviews have become an important part of the healthcare industry and managing negative feedback is an important part of building…

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience,…

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the…

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and…