In the past, it was easy to market healthcare to all age groups based on a hospital’s reputation and the…

Folks, we need to talk about ZDogg. For those of you who have no clue what “ZDogg” means (which seems…

In the good old days, patients asked friends and family members about a doctor’s reputation. Those days are long gone.…

With an ever- increasing no. of yoga lovers around the globe, yoga industry is certainly enjoying the boom. If you…

In today's world, more and more medical business owners are realizing that they can use social media platforms to share…

Social media isn’t just for personal use anymore. It’s become a crucial part of marketing for all sorts of businesses.…

Digital media has transformed marketing practices in just about every industry. Healthcare marketing has surprisingly been affected by the digital…

Physician participation in social media is a health care imperative according to Dr. Kevin Pho, a practicing internist and the…

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive…

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As…