SEO vs Paid Search vs Social Media – Which is Better for Healthcare Marketing
eHealth
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eHealth
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SEO vs Paid Search vs Social Media – Which is Better for Healthcare Marketing

Rehan Ijaz - May 23, 2017

Digital media has transformed marketing practices in just about every industry. Healthcare marketing has surprisingly been affected by the digital…

Five Reasons Why Physicians Need to Use Social Media
Social Media
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Social Media
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Five Reasons Why Physicians Need to Use Social Media

Rehan Ijaz - Apr 24, 2017

Physician participation in social media is a health care imperative according to Dr. Kevin Pho, a practicing internist and the…

PPC Marketing Dos and Don’ts for Healthcare Professionals
Business
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Business
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PPC Marketing Dos and Don’ts for Healthcare Professionals

Rehan Ijaz - Dec 13, 2016

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive…

Digital Ad Messaging Tips and Tricks for Medical Marketers
eHealth
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eHealth
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Digital Ad Messaging Tips and Tricks for Medical Marketers

Jonathan Catley - Dec 06, 2016

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As…

7 steps to get started using YouTube for your healthcare practice
eHealth
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eHealth
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7 steps to get started using YouTube for your healthcare practice

practicebuilders1 - Dec 05, 2016

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users…

Digital Marketing Best Practices for Vein Clinics
Social Media
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Social Media
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Digital Marketing Best Practices for Vein Clinics

Jonathan Catley - Nov 09, 2016

When it comes to digital marketing for vein practices, some strategies are more effective than others. Over the past decade,…

How Healthcare Professionals Can Deal With Negative Reviews
Social Media
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Social Media
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How Healthcare Professionals Can Deal With Negative Reviews

SocialMktgFella - Nov 04, 2016

Reviews have become an important part of the healthcare industry and managing negative feedback is an important part of building…

Social Media: 23 All-Time Tips and Techniques for Doctors
Social Media
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Social Media
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Social Media: 23 All-Time Tips and Techniques for Doctors

Stewart Gandolf - Nov 03, 2016

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience,…

Welcome to the age of the patientpreneur
Medical Innovations
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Medical Innovations
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Welcome to the age of the patientpreneur

Paul Tunnah - Nov 02, 2016

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the…

4 Reasons Data-Smart Medical Marketing is a Winner
eHealth
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eHealth
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4 Reasons Data-Smart Medical Marketing is a Winner

Stewart Gandolf - Oct 19, 2016

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and…