By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can We Survive an Epidemic of Corporate Wellness?
    April 24, 2014
    Strengthening Primary Care With A New Professional Congress
    October 2, 2012
    Compassionate hands
    How to Be a Bridge Over Troubled Waters for Friends and Family
    August 16, 2014
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: BioPharma Beat: 7 Drivers of Disruptive Innovation in Healthcare
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Global Healthcare > BioPharma Beat: 7 Drivers of Disruptive Innovation in Healthcare
BusinesseHealthGlobal HealthcareMedical InnovationsTechnology

BioPharma Beat: 7 Drivers of Disruptive Innovation in Healthcare

David Davidovic
David Davidovic
Share
7 Min Read
biopharma beat
SHARE

biopharma beatDisruptive Innovation and Disruptive Competition are popular concepts that companies in all industries dream about for developing and launching “killer” innovations. Consultants everywhere advise organizations on the secret or miraculous ways to come up with amazing market-upsetting products and services.

biopharma beatDisruptive Innovation and Disruptive Competition are popular concepts that companies in all industries dream about for developing and launching “killer” innovations. Consultants everywhere advise organizations on the secret or miraculous ways to come up with amazing market-upsetting products and services.

Yes, there are many things companies can do to facilitate disruptive discovery, design, development and marketing of new products and services; however, not much is said about market readiness as a success factor for these disruptions. Market readiness does not usually come in the form of a nicely defined need or gap, nor is it discovered or verified by rounds and rounds of ‘customer insights’ hunting expeditions. 

Instead, one of the most powerful factors that make disruption possible is extreme dissatisfaction with existing products and services. Sometimes this dissatisfaction is well known and talked about (think cable companies), other times it is kind of known but generally accepted as the norm (think medical practices and hospitals), yet other times it is unknown altogether (think mobile phones before Apple’s iPhone). 

More Read

Sealants, Glues, Hemostats, Anti-Adhesion: An Evolved Market
Patient Experience: Exceeding the Patient’s Expectations
2015 CPT Coding Changes and Your Radiology Practice
Pay for Performance Attacks Medical Quality: Lincoln Lucks Out
Beyond the Buzz: Let’s Get Visual with Healthcare Social Media

Before discussing healthcare and why it is ripe and ready for big business-model changes, let’s look at the case of Tesla Motors. Here we have a brand new car company that developed a fabulous all-electric vehicle that gets rave reviews. This, in itself, has been an amazing innovation. But one of their more interesting and valuable moves has been the way they choose to sell their cars. Tesla moved away completely from the traditional car-dealer network — huge car lots flying the biggest flags you’ve ever seen, with hundreds of cars ready to be negotiated for in a very painful process, and a service department eager to perform all kinds of services from changing oil to fixing any of a thousand moving parts.

Tesla developed a technologically-advanced car with relatively few moving parts — no oil changes required for example — with the ability to get software updates over the air. These are not mere updates to the GPS maps database; these are updates to the actual software that runs many of the car’s performance and safety systems.  More so, Tesla is selling the cars themselves, not from big lots with huge and costly inventory, but from “Apple-like” galleries in malls where you can talk to concierges, and fully configure and order your custom-made car online there or in the comfort of your home. You don’t bother negotiating price or secret dealer incentives – there are none to be had. You don’t deal with complicated financing and trade-in schemes. Their stated mission is to change the way people think about cars – and they are doing this indeed.

Not surprisingly, Tesla is facing great opposition in some states from the traditional (some say antiquated) car dealer networks who, rightly so, feel their business model under threat. (For more, see http://www.wired.com/business/2014/03/car-dealers-fear-teslas-plan-end-oil-changes-forever/)

So what does this have to do with healthcare? In fact, more than you would expect. There are many parallels between the existing business models in the automotive industry (and other industries: Uber and limo service; Netflix and video rentals; Amazon and retail stores; Apple and mobile phones; etc.) and in healthcare; these are parallels in the things that not only attract disruptive innovations, but also ensure they get a quick uptake and rapid success. 

Here are 7 sure ways to attract disruptive competition in healthcare, just like they have attracted it in other industries:

1. Act in arrogant ways

Medicine is an arrogant field: Knowledge is highly concentrated. Information is sequestered. Communications between doctor and patient have been poor; and communications among doctors have been limited. Patient empowerment has been slow to catch on. 

2. Provide poor service

Although getting better in many practices and institutions, it is still mired in long wait times, overworked staff, rushed visits, inconsistent care, spotty information-sharing, and more.

3. Have prices that are shrouded in mystery and are far from transparent

If there is one industry with more obscure and obfuscated pricing structures than car dealers, it is healthcare. No one really knows how much things really costs and how much one is paying for anything. Lack of pricing transparency is rampant.

4. Make it difficult to get service and answers

Try to get access to your charts and lab results. Try to have a question answered by your doctor over the phone or email. Try to have a clear and helpful conversation with your insurer.

5. Pretend you have all the answers

A lot of what is done in healthcare – and paid for – is simply wasteful, not-effective, and sometimes even dangerous. There are many unknowns that are proclaimed to be facts.

6. Offer limited, take it or leave it, choices

In healthcare, we are often highly restricted as to whom we can see, when, how often, under what circumstances; and what very narrow range of services, products and options we can get.

7. Protect your old business models for the wrong reasons

Protect old business ways. Defend remuneration models that reward volume rather than quality. Be reluctant to change and adapt to advanced information technologies. 

These 7 ways make it very attractive to introduce change and innovation. Such a high level of disorder and dissatisfaction is a catalyst and an attractant for change. The barriers are still many, but they are coming down and when they do, watch out for old business models!

TAGGED:BioPharma Beat
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

home health seniors mobility
Aging in Place: Home Mobility Solutions Are Vital to Wellness
Senior Care Wellness
August 9, 2025
technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025

You Might also Like

Book Summary: The Future of Health Care Delivery

January 9, 2012
healthcare claims
Global HealthcarePolicy & Law

The Role of Communication in Resolving Complex Workers’ Compensation Claims in Healthcare Settings

September 22, 2024

Asesinato, Si; Tortura, No

May 5, 2011

Drug Cos. Using REMS to Delay Generic Competition

June 18, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?