By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Elements of a Good Digital Marketing Plan for Your Medical Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Elements of a Good Digital Marketing Plan for Your Medical Practice
Business

Elements of a Good Digital Marketing Plan for Your Medical Practice

Jonathan Catley
Jonathan Catley
Share
5 Min Read
Digital Marketing, medical practice
SHARE

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all, 35 percent of American health care consumers research medical issues online before calling their doctor and a growing number search for a new doctor online when they move to a new area.

Marketing your medical practice online is becoming increasingly essential to insuring that your practice will attract new patients and thrive in the modern, digital age. After all, 35 percent of American health care consumers research medical issues online before calling their doctor and a growing number search for a new doctor online when they move to a new area. If you’re not present on the web and on social media sites, then you’re likely falling behind your competition. (Yes, practicing medicine should be all about helping people, but if they don’t know your practice exists, you’ll have no one to treat.)Digital Marketing, medical practice

Things to include in your digital marketing plan

1. Website. You website is the anchor to which all of your other digital marketing elements will point. Look at this like your building and your reception area. It’s the first impression most patients are going to get of your practice. Take the time to make it professional, informative, easy to navigate and relevant. You’ll also want to make the website reflect the personality of your practice. 

2. Social media.Social media is no longer just for sharing kid and cat photos. Today, you’re as likely to find corporations (and medical practices) on Facebook, Twitter, Pinterest and the like as you are individuals. These sites offer a host of advantages for physicians. They help to take the “scary” out of visiting the doctor by allowing potential patients to get to know you before they call for an appointment. In addition, such sites make great forums for sharing public health information and information about special events. 90% of adults 18-24 years of age said they would trust medical information shared by others in their social media networks. (Source: PwC Health Research Institute)

More Read

When Patients Leave: Why They Fire the Doctor
Hospital Marketing Opportunity Revealed: Get a YouTube Channel, Get Ahead.
Dr. Anonymous: Blogger, Podcaster, Early Adopter [PODCAST]
Will My Charting Be Epic?
3 Great Topics for Physicians New to Podcasting

3. Paid advertising.A little online paid advertising can yield big results. Unlike traditional channels like radio, tv and print advertising, where you pay to reach thousands of consumers who may not need your services, paid digital advertising can be targeted to reach just those people who have expressed an interest in your specialty by searching for the information online. 81% of people click on a sponsored link when looking for health information (Source:Geocentric) and 77% of patients used search prior to booking an appointment. (Source: Google).

4. Accurate Directory Information. There are over 800 different directories like Yelp, Yellow Pages, Super Pages, etc….It is impossible to identify which directories potential patients are using when locating a physician. Make sure your information is up-to-date and accurate so that whichever directory is being used, your information (location, hours of operation, phone numbers) is correct.

5. Claim Profiles and Monitor Review Sites. If you haven’t done so already, claim profiles on sites like Vitals.com, Healthgrades, RateMDs and MD.com. Monitor these sites (as well as others like Yelp and Google+) for reviews about you or your practice. Stay proactive and protect your online reputation. 94% of prospective patients said reputation of facility is important (Source:Google)

Online marketing for physicians doesn’t have to be time consuming or difficult. You just need a marketing plan that includes the elements mentioned above to grow your business into a successful medical practice. 

*For more great statistics on healthcare search, here is the article that provided the statistics and sources.

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

mHealth Summit Conference 2011: Pre-Conference Thoughts

December 4, 2011

Why Health Care Costs Are So High. Docs Don’t Know What Things Cost

May 19, 2011

“Doctor Uber” House Calls: Did Anyone See That One Coming?

December 24, 2014

Strange Coincidence: When Cancer Strikes Hospital CEO

August 31, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?