Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean? These days, everyone seems to be talking about “patient…

Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016. Though 2016 was a rollercoaster…

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the internet’s role in the path to…

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal.  Having a top-notch electronic…

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients. Ping! An email…

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry has a crisis on its hands…

When it comes to digital marketing for vein practices, some strategies are more effective than others. Over the past decade, the internet has completely transformed the process…

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key. When it comes to patient recruitment for clinical…

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI. The ever-increasing…

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs. At the end of the summer,…