Jonathan Catley

219 Articles

Patient Centricity in Clinical Trials Explained

Patient centricity has become a buzzword in the clinical trial industry ?…

Jonathan Catley Jonathan Catley

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Digital advertising, social media marketing, and mobile optimization were just a few…

Jonathan Catley Jonathan Catley

Digital Ad Messaging Tips and Tricks for Medical Marketers

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how…

Jonathan Catley Jonathan Catley

4 Capabilities Every Modern Practice Management Software Must Have

As more and more medical practices transition to electronic medical records systems,…

Jonathan Catley Jonathan Catley

How Does Your Medical Organization Handle Negative Feedback?

Soliciting feedback — regardless of whether it’s positive or negative — is…

Jonathan Catley Jonathan Catley

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

Inefficient and outdated clinical trial recruitment practices are causing serious problems for…

Jonathan Catley Jonathan Catley

Digital Marketing Best Practices for Vein Clinics

When it comes to digital marketing for vein practices, some strategies are…

Jonathan Catley Jonathan Catley

Clinical Trial Recruitment Success Demands a Patient-First Approach

In the age of the empowered patient, engagement and education across a…

Jonathan Catley Jonathan Catley

5 Search Engine Marketing Tips for Medical Practices

As medical marketing competition continues to heat up, healthcare organizations need to…

Jonathan Catley Jonathan Catley

Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?

Clinical trial recruiters have been slow to adopt digital advertising best practices,…

Jonathan Catley Jonathan Catley