Patient Centricity in Clinical Trials Explained
Medical Innovations
433 views
Medical Innovations
433 views

Patient Centricity in Clinical Trials Explained

Jonathan Catley - February 24, 2017

Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean? These days, everyone seems to be talking about “patient…

Medical Marketing in 2016: Key Trends and What to Expect Going Forward
eHealth
506 views
eHealth
506 views

Medical Marketing in 2016: Key Trends and What to Expect Going Forward

Jonathan Catley - December 29, 2016

Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016. Though 2016 was a rollercoaster…

Digital Ad Messaging Tips and Tricks for Medical Marketers
eHealth
1348 views
eHealth
1348 views

Digital Ad Messaging Tips and Tricks for Medical Marketers

Jonathan Catley - December 6, 2016

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the internet’s role in the path to…

4 Capabilities Every Modern Practice Management Software Must Have
eHealth
680 views
eHealth
680 views

4 Capabilities Every Modern Practice Management Software Must Have

Jonathan Catley - December 5, 2016

As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal.  Having a top-notch electronic…

How Does Your Medical Organization Handle Negative Feedback?
Business
266 views
Business
266 views

How Does Your Medical Organization Handle Negative Feedback?

Jonathan Catley - November 14, 2016

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients. Ping! An email…

Why Digital Marketing is an ROI Life-Saver for Clinical Trials
eHealth
293 views
eHealth
293 views

Why Digital Marketing is an ROI Life-Saver for Clinical Trials

Jonathan Catley - November 11, 2016

Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry has a crisis on its hands…

Digital Marketing Best Practices for Vein Clinics
Social Media
612 views
Social Media
612 views

Digital Marketing Best Practices for Vein Clinics

Jonathan Catley - November 9, 2016

When it comes to digital marketing for vein practices, some strategies are more effective than others. Over the past decade, the internet has completely transformed the process…

Clinical Trial Recruitment Success Demands a Patient-First Approach
Medical Innovations
225 views
Medical Innovations
225 views

Clinical Trial Recruitment Success Demands a Patient-First Approach

Jonathan Catley - October 25, 2016

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key. When it comes to patient recruitment for clinical…

5 Search Engine Marketing Tips for Medical Practices
eHealth
295 views
eHealth
295 views

5 Search Engine Marketing Tips for Medical Practices

Jonathan Catley - October 18, 2016

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI. The ever-increasing…

Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?
eHealth
187 views
eHealth
187 views

Digital Disconnect: Why Won’t Clinical Trials Embrace Online Advertising?

Jonathan Catley - October 6, 2016

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs. At the end of the summer,…