Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016….
Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the…
As more and more medical practices transition to electronic medical records systems, it’s important to remember that not all platforms are created…
Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with…
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry…
When it comes to digital marketing for vein practices, some strategies are more effective than others. Over the past decade, the internet…
In the age of the empowered patient, engagement and education across a wide range of digital platforms is key. When it comes…
As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see…
Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs. At…