By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    photo of hands with blue veins
    8 Proven Tips on Finding Difficult Veins
    November 12, 2021
    tips for getting over the pandemic blues
    4 Proven Ways to Get Over the Pandemic Blues
    February 22, 2022
    medical industry innovations
    How is CNC Machining Transforming the Medical Industry?
    June 2, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    comparative negligence
    Not Knowing About Comparative Negligence Can Worsen Your Medical Debt
    April 12, 2023
    racial disparities in healthcare
    Why We Need to Address Racial Disparities in Maternal Health Care
    August 26, 2021
    Enhancing Pharmaceutical Patient Compliance & Drug Efficacy
    February 12, 2024
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: FDA Releases Draft Social Media Guidance 5 Years After Public Hearing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > FDA Releases Draft Social Media Guidance 5 Years After Public Hearing
BusinessSocial Media

FDA Releases Draft Social Media Guidance 5 Years After Public Hearing

David Harlow
David Harlow
Share
0 Min Read
SHARE

FDAFive years after its most recent public hearing on the subject of social media marketing of drugs and medical devices, the FDA released a draft FDAFive years after its most recent public hearing on the subject of social media marketing of drugs and medical devices, the FDA released a draft Guidance for Industry Internet/Social Media Platforms with Character Space Limitations— Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices. Publication was prompted by a statutory deadline in the FDASIA, and there is a 90-day comment period now open.

FDA DRAFT Guidance for Industry Internet/Social Media Platforms with Character Space Limitations

One key issue regarding FDA regulation of short-form internet marketing has long been fair balance — communicating risks as well as benefits.

The FDA draft guidance boils down to three key points:

1. Benefit information should be accurate and non-misleading and reveal material facts within each individual character-space-limited communication (e.g., each individual message or tweet).

2. Benefit information should be accompanied by risk information within each individual character-space-limited communication.

3. If a firm concludes that adequate benefit and risk information, as well as other required information, cannot all be communicated within the same character-space-limited communication, then the firm should reconsider using that platform for the intended promotional message.

More specifically, risk and benefit information should be balanced:

1. Risk information should be presented together with benefit information within each individual character-space-limited communication (e.g., each individual message or tweet).

2. The content of risk information presented within each individual character-space-limited communication should, at a minimum, include the most serious risks associated with the product.

3. A mechanism, such as a hyperlink, should also be provided within each individual character-space-limited communication to allow direct access to a more complete discussion of risk information about the product.

4. The prominence of risk information should be comparable to the benefit information within each individual character-space-limited communication, taking into consideration any formatting capabilities available on the specific Internet/social media platform.

In the end, then, the “one-click rule” bandied about within the industry in the years leading up to the most recent FDA public hearing on the subject has become memorialized in the agency’s draft guidance.

The FDA detailed sample tweets and short-form Google ads, and gave annotated examples of satisfactory character-limited ads, including, for example:

NoFocus (rememberine HCl) for mild to moderate memory loss-May cause seizures in 502 patients with a seizure disorder www.nofocus.com/risk

This tweet includes brand and established names, just a dash to separate benefits from risks, and a link to the safety information page of the product website.

This represents a great leap forward. No doubt there will be much to delve into and consider in order to prepare comments for submission to the agency, and there are issues to be considered in the related draft correction of misinformation guidance released simultaneously by the FDA.

TAGGED:FDAsocial media guidelines
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

#TEDMED Day Two: The Reinvention Continues

October 29, 2011

Smart Money on Pfizer?

August 18, 2011
Image
eHealthSocial Media

Doctors 2.0 & You Helps ePatients Tell Their Story.

November 22, 2012

Veterans and mHealth: A Sensible Patient Engagement Strategy

September 17, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?