By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Fall Marketing Strategy: Financial Advantage Reminder for Patients
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Fall Marketing Strategy: Financial Advantage Reminder for Patients
BusinessFinance

Fall Marketing Strategy: Financial Advantage Reminder for Patients

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
flexible spending accounts
SHARE

flexible spending accountsHere’s a timely reminder about an often-neglected marketing strategy for the year-end holiday season. And for budget-sensitive families, it can be a helpful financial advantage.

flexible spending accountsHere’s a timely reminder about an often-neglected marketing strategy for the year-end holiday season. And for budget-sensitive families, it can be a helpful financial advantage.

Between now and the end of the calendar year, health services can be the most appropriate and affordable for individuals and families with tax-advantaged Flexible Spending Accounts (FSA). What’s more, insurance plan deductible requirements may have been met, and will reset with the New Year.

It’s not that this marketing strategy is new. But, for one thing, it’s an approach that is often overlooked by both patients and providers. And secondly, the sweeping impact of healthcare reform is highly likely to mean health programs will be different in the coming year.

More Read

Virus Wipes Out Medical Records at Hospital in India
Want to Make a Lot of Money in Healthcare? Don’t Become a Doctor
Pin Your Fans to Your Brand: Join Pinterest!
How Hospital Marketing Fits Into the Physician Quality Reporting System
Imaging Startup Developing Cheaper, Simpler PET Scanning in Preclinical Research

Typically, an FSA has a “use-it-or-lose-it” structure and qualified savings needs to be used before the end of the year. It’s a good time to suggest that patients check their program status. They’re likely to thank you for the reminder since it’s the season for hectic distractions.

People who carefully track their annual medical expenses, or plan for appropriate and allowable/covered expenses under their insurance are likely to want to use their existing medical or dental benefits in the current year.

Another significant consideration—especially right now—is that existing health insurance program details and costs are almost certain to change as the Affordable Care Act (ACA) kicks into gear in 2014.

The only certainty is uncertainty.

As we prepare this article, many ACA details, insurance exchange rollouts, and effective dates are understandably confusing and may continue to change. It’s not our purpose here to jump into the much-debated issues, but for the typical consumer, including your patients, about the only thing that is certain is the uncertainty.

Reminding patients about year-ending benefits (and likely future changes) will be a timely, helpful and appreciated tip for patients’ financial planning.

This approach could apply, for example, to services such as routine medical exams and screenings, dental services such as orthodontia and vision services, including new or extra prescription glasses or sunglasses. Health FSAs often cover over-the-counter medications and eye care products such as contact lens solutions.

Some of the ways to get the word out, as may be appropriate to your situation, include conversational reminder directly with the patient, opt-in email and newsletter mentions, in-office signs and social media references.

TAGGED:Flexible Spending AccountsFSA
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

leadership decisions
Business

Pick a Horse and Other Sage Advice About Leadership Decisions

September 9, 2015
online marketing
BusinesseHealthFinance

Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers

March 7, 2014
Improved ED Throughput
BusinessFinanceHospital Administration

The 4 Keys of Improved ED Throughput

September 5, 2014
Image
Business

High Quality, Low Cost HealthCare – Video Interview Series: Dr David Arterburn and Decision Aids

October 2, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?