Business
864 views

When Patients Leave: Why They Fire the Doctor

Stewart Gandolf - December 26, 2017

Most doctors are well respected, even beloved, by the vast majority of patients. In the broad spectrum of patient-provider relationships, physicians have a positive head start. As…

Ten Reasons Why Digital Marketing is First for Hospitals and Doctors
eHealth
881 views
eHealth
881 views

Ten Reasons Why Digital Marketing is First for Hospitals and Doctors

Stewart Gandolf - December 12, 2017

Right up front, it’s fair to say that there are some exceptions to this overview lesson about digital marketing. In fact, a full-service, integrated healthcare agency brings…

How to Handle Negative Physician Reviews and Feedback
eHealth
777 views
eHealth
777 views

How to Handle Negative Physician Reviews and Feedback

Stewart Gandolf - December 6, 2017

The care and feeding of all social media issues fall squarely in the lap of the community manager. All the good, the bad and the “everything else”…

10 Healthcare Marketing Trends to Watch in 2017
Business
544 views
Business
544 views

10 Healthcare Marketing Trends to Watch in 2017

Stewart Gandolf - November 8, 2016

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact,…

Social Media: 23 All-Time Tips and Techniques for Doctors
Social Media
644 views
Social Media
644 views

Social Media: 23 All-Time Tips and Techniques for Doctors

Stewart Gandolf - November 3, 2016

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of…

4 Reasons Data-Smart Medical Marketing is a Winner
eHealth
664 views
eHealth
664 views

4 Reasons Data-Smart Medical Marketing is a Winner

Stewart Gandolf - October 19, 2016

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and the larger provider practices are now willing…

Reimbursement and Convenience Fuel Virtual Healthcare Trend
eHealth
280 views
eHealth
280 views

Reimbursement and Convenience Fuel Virtual Healthcare Trend

Stewart Gandolf - October 17, 2016

The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to…

Why SEO is the Vital Ingredient in Healthcare Website Design
eHealth
327 views
eHealth
327 views

Why SEO is the Vital Ingredient in Healthcare Website Design

Stewart Gandolf - October 6, 2016

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often,…

Why Patient Satisfaction is Key to Physician Marketing
Wellness
253 views
Wellness
253 views

Why Patient Satisfaction is Key to Physician Marketing

Stewart Gandolf - October 4, 2016

As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward-thinking medical practices routinely put the patient/consumer at the center of their…

7 Ways to Leverage Public Service Messages in Healthcare Marketing
Business
265 views
Business
265 views

7 Ways to Leverage Public Service Messages in Healthcare Marketing

Stewart Gandolf - September 20, 2016

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news…