By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Feinberg’s Simulation-Based Training Program Wins Innovations Challenge
    November 16, 2012
    ACA Delays
    Top 8 ACA Delays: Blatantly Illegal or Temporary Courses of Action?
    July 7, 2014
    Vegetarina Dental Concerns Marielaina Perrone DDS
    Oral Health Concerns For Vegetarians
    February 14, 2013
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Make Your Blog Your Brand’s Patient Ed HQ
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Make Your Blog Your Brand’s Patient Ed HQ
BusinesseHealth

Make Your Blog Your Brand’s Patient Ed HQ

waxcom
waxcom
Share
4 Min Read
SHARE

No matter what you’ve heard, content isn’t that monarchical creature known as the king — it’s more like your brand’s best friend. It saturates all your media channels, and helps you publicly define your corporate identity so it becomes a recognizable entity that people talk about. And yet of all the ways that content flourishes digitally, its true home is your blog. Keeping your blog fresh and alive with freely dispensed wellness facts and tips is the only way to go.

No matter what you’ve heard, content isn’t that monarchical creature known as the king — it’s more like your brand’s best friend. It saturates all your media channels, and helps you publicly define your corporate identity so it becomes a recognizable entity that people talk about. And yet of all the ways that content flourishes digitally, its true home is your blog. Keeping your blog fresh and alive with freely dispensed wellness facts and tips is the only way to go.

health education blogIt’s time to stop falling into the trap of seeing your blog as an accessory to your product and/or service pages: nobody really wants to read your reflections about why they should choose you over a competitor at this particular contact point. In essence, consumers engage blogs not because they want to buy something, but because they enjoy the first-person approach the blog form embodies and are looking for a perspective. Instead of misusing this electronic real estate as an accessory sales space, we recommend you house your free health information there, under the altruistic aegis of Patient Education.

Rather than sell the brand explicitly, sell it implicitly by becoming a healthcare partner to your audience members, who will return repeatedly, once you educate them about health care topics that they find pertinent to themselves and their families. Become a thought leader, the go-to hub where customers and their friends look for the voice of reason: in short, a digital destination.

More Read

A Marxist Turned Libertarian on The Health Train
The One Way All Hospitals Can Save Lives And Money
Entrepreneurs Hacking Healthcare [PODCAST]
Online Patient Reviews: Power, Influence and Muscle to Grow Even Bigger
The Most Important Quality Improvement Measure: Patient Follow-Up

Announcements about new physicians or equipment belong in your newsfeed, not your blog, which is not the place people expect to be introduced to them. Don’t forget that blog is short for weblog: a log or record of opinions shared by someone who is attempting to create a learning community, not to push a product or service line on someone.

When you write your blog, always keep health literacy in mind — not everyone is going to understand the lingos associated with the medical field, so always break things down and speak in simple, yet colorful terms. Just because you’re delivering knowledge in layman’s terms, you don’t have to sacrifice style.

A seasonal focus is always advised. For example, it’s wintertime in New England, so you might want to run a blog that presents sledding safety tips — assuming your hospital is in the Northeast. If you’re in Florida, a wintertime blog might involve a discussion of why even people living in tropical climates can benefit from getting inoculated against the flu.

The ultimate blogging ideal is transparency. You want to create informative copy that entertains as it educates, all written concisely and with an eye to how a non-expert would communicate.  It’s basically the Elizabethan ideal set forth by the poet Sir Philip Sidney way back in the 16th century: writing that teaches as it delights. If it worked for the Renaissance, it can work for you!

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Image
eHealthSocial Media

Explore the Benefits of Creating an Online Community for Your Practice

October 11, 2016

When Buying an EHR, Don’t Get Sucker-Punched by Delusional Thinking

February 11, 2015

Ladies and Gentlemen, the Final Accountable Care Organization Regulations!

October 20, 2011

Face to Face Virtual Clinic Consults with Optum Doctors and Nurses For $45.00

September 17, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?