In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we…

When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media.While all of…

In today’s digital world, everyone has a voice and everyone has an opinion.While some of your social media followers may praise or thank you for the services…

As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts.A lot of companies opt for digital communications – pay…

Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to…

One website element that’s often overlooked is the call-to-action button. If you really want to encourage your prospects to convert, these buttons need to be optimized.Making sure…

For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture…

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to…

The world of healthcare can be a very serious and delicate topic for discussion.Sharing positive messages with your audiences is fine and dandy, but your competition is…

Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for…