eHealth
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How to Make Your Healthcare Email Correspondence Genuine

waxcom - Nov 24, 2015

In the world of healthcare marketing, sincerity and trust are essential. Sadly, when it comes to digital and social media, sometimes we respond so quickly that we…

Business
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How Data Can Help You Get New Patients

waxcom - Nov 11, 2015

When looking for new patients, healthcare facilities are using a variety of marketing tactics such as an optimized website, blog, direct mail and social media.While all of…

Social Media
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How to Handle Social Media Criticism

waxcom - Oct 16, 2015

In today’s digital world, everyone has a voice and everyone has an opinion.While some of your social media followers may praise or thank you for the services…

Business
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Why Your Marketing Strategy Should Include Direct Mail

waxcom - Oct 14, 2015

As healthcare marketers, we’re often faced with the dilemma of deciding which medium to use for our efforts.A lot of companies opt for digital communications – pay…

Social Media
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Social Media Strategy: A Must in Healthcare Marketing

waxcom - Oct 07, 2015

Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to…

eHealth
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Create Compelling Call-to-Actions for More Clicks

waxcom - Sep 04, 2015

One website element that’s often overlooked is the call-to-action button. If you really want to encourage your prospects to convert, these buttons need to be optimized.Making sure…

Business
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Get the Most Out of Your Facility’s Services Page

waxcom - Aug 27, 2015

For a hospital or healthcare facility, the Services page is one of the most critical elements of a website. It’s here that you can paint a picture…

Social Media
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Why Hospitals Need Social Remarketing

waxcom - Aug 21, 2015

Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to…

Social Media
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Humor: An Underused Tool in Healthcare Marketing

waxcom - Aug 14, 2015

The world of healthcare can be a very serious and delicate topic for discussion.Sharing positive messages with your audiences is fine and dandy, but your competition is…

Hospital Administration
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Using Social Media to Promote Your Healthcare Events

waxcom - Jul 09, 2015

Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for…