By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Why Medical Device Compliance Matters
    May 22, 2020
    What To Know About The Importance Of Healthcare Marketing
    November 23, 2019
    healthcare courses
    6 Supplemental Courses in Healthcare to Support Your HR Degree
    August 20, 2021
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Medical Marketing is Vital to Offset Plummeting Healthcare Operating Margins
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Medical Marketing is Vital to Offset Plummeting Healthcare Operating Margins
BusinessHospital AdministrationMarketing

Medical Marketing is Vital to Offset Plummeting Healthcare Operating Margins

Ryan Kh
Last updated: January 19, 2020 6:06 pm
Ryan Kh
Share
5 Min Read
SHARE

  There are a number of factors that you need to pay attention to when you are a healthcare administrator. The average operating margin for hospitals is only 3.4%, which is a figure that has dropped over the years. You can’t overlook the importance of marketing. Marketing properly can help healthcare providers improve their economies of scale, which is essential to boost their operating margins in the years to come.

Contents
Healthcare Marketing is Growing in Importance of Margins FallMedical Marketing is Evolving in Important Ways

Healthcare Marketing is Growing in Importance of Margins Fall

In a nutshell, medical marketing is the process of planning and strategic communication designed to generate awareness and exposure for a specific product or service and help reach out to clients and keep consumers engaged with the sector. And with the integration of segmented, multi-channel, and targeted methods to drive engagement upward, enterprise goals can be attained much more efficiently. A number of healthcare marketing trends are governing the future of the industry. These opportunities need to be evaluated carefully by hospital administrators. Why is it important? As the medical industry continues to change, the vast majority of consumers are becoming much more active and involved in their healthcare today, more than they ever were in the past, and for a good reason: information is much more readily available these days. And with the world wide web becoming the most commonly used tool in the digital age of today’s modern world, it’s not uncommon for customers to take the time to compare prices and services before selecting their chosen healthcare providers. The impact on the industry With both the priorities and the tendencies for both healthcare professionals and patients rapidly evolving, the need for medical brands to keep their target audiences engaged in a much more meaningful way is not only a luxury but a necessity to achieve the desired success in the perpetually shifting landscape of the industry. And what was, at one point in time, a sector that focused solely on the delivery of products and services has now become an industry of outcome-based medical care and ever-shifting business plans and models. Essentials for success in healthcare marketing Successful healthcare marketing these days relies primarily on four technological platforms. These are the following:

  • Customer relations management. This platform integrates patient information from different sources to enable marketers to create and optimize healthcare marketing campaigns. With this particular platform, it is not possible to make sure that the marketing strategies used are appropriately personalized to reach out to the intended audience as well as enrich the engagement of the patients through enhanced customer experience.
  • System for content management. This platform helps streamline content for healthcare marketing as well as incorporating customer relations management to ensure that all future content is aligned with the guidelines of the brand.
  • Automation. A marketing platform that allows marketers to leverage the above-mentioned platforms to automate distribution to the right patients and consumers without a considerable commitment of time.
  • Engagement. The engagement platform is a marketing solution in the form of a contact center in which customer service and experience are delivered through both inbound and outbound communications either via phone or online media.

In this day and age, adopting healthcare marketing solutions is a necessity that no brand or business within the sector can be without. After all, in an industry that is rife with heavy competition, implementing and executing the correct advertising campaigns and marketing strategies can make all the difference between generating the right kind of exposure that will help secure the intended target audience.

Medical Marketing is Evolving in Important Ways

The healthcare industry is adapting to a variety of trends. Hospitals are struggling to keep afloat, as margins continue to drop. A variety of new medical marketing techniques are helping address these concerns in the months to come.

More Read

Straight Talk About the State of Healthcare Marketing
Time’s Brill Persuasive but “Bitter Pill” Misdiagnoses Health Care Ills
Medicare Spending by Program Service Categories, 2010
Wound Market Analysis: A Case Study in Understanding Context
What the Leader of the World’s Largest Medical Device Community Says About Marketing
Share This Article
Facebook Copy Link Print
Share
By Ryan Kh
Follow:
Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate about covering topics like big data, business intelligence, startups & entrepreneurship. Email: ryankh14@icloud.com

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

Finance

Reducing Healthcare Costs Through Company Wellness Plans

February 4, 2016
Drug Seeker Or Pain Patient? Preparing Your ER For Frequent Flyers
DiagnosticseHealthHospital Administration

Drug Seeker Or Pain Patient? Preparing Your ER For Frequent Flyers

March 21, 2018
BusinessHospital AdministrationPublic Health

A Humble Opinion: Book Review

May 3, 2015
email marketing in healthcare
Marketing

Harnessing the Power of Email Marketing in Healthcare

October 26, 2023
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?