By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthy hobbies
    The Importance of Hobbies for Our Health
    September 15, 2024
    Whiplash
    Understanding Whiplash: A Guide For Healthcare Practitioners
    January 22, 2025
    research chemicals and health care
    Chemical Research Drive Medical Breakthroughs
    June 14, 2023
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Hospitals and Providers Using NHIN (Nationwide Health Information Network)
    March 11, 2012
    Image
    Physicians With High Productivity And Satisfaction Scores Employ Strong Patient-Centered Communication Skills
    May 7, 2013
    My Solution to the Healthcare Crisis
    March 31, 2012
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Mobile Health Around the Globe: Bangladesh Maternal Mobile Health Service Aims to Reach 2 Million Moms
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Global Healthcare > Mobile Health Around the Globe: Bangladesh Maternal Mobile Health Service Aims to Reach 2 Million Moms
Global HealthcareMobile HealthNews

Mobile Health Around the Globe: Bangladesh Maternal Mobile Health Service Aims to Reach 2 Million Moms

Jayme Hummer
Jayme Hummer
Share
4 Min Read
Image
SHARE

Image

Image

Everyday there are 1,000 women around the world who do not survive childbirth or pregnancy. Over three million newborn deaths occur every year. Most of these instances are not only preventable, but also happen in develoImageping countries.

On Mother’s Day 2011 Hilary Clinton, then U.S. Secretary of State, launched a public-private partnership between United States Agency for International Development, Johnson & Johnson, the United Nations Foundation, mHealth Alliance and BabyCenter to create MAMA: Mobile Alliance for Maternal Action. The mobile health service was designed to address the severe maternal and child mortality rates in Bangladesh, India and South Africa.Image

More Read

Good Night's Sleep
Why You Need a Good Night’s Sleep
HealthCare.gov’s Security Issues: Did Government Put ePatients’ Health Data Privacy at Risk?
Top Tips To Optimize Operations In Your Healthcare Office
GlySure Develops a Continuous Glucose Monitoring System
Is The Environment Safe for Your Eyes? Let’s Take a Look

Aponjon LogoIn December 2012 MAMA announced the launch of the Bangladesh service brand Aponjon, which means ‘the trusted one’ in Bengali. Aponjon (whose logo is pictured on the left) is a mobile health service designed to deliver critical stage-based information via cell phone to pregnant women and new mothers. The messages are aimed at reducing maternal and newborn illnesses and deaths. The service is free for the poorest 20 percent of its subscribers.

In order to reach the lowest levels of literacy the mHealth service brand created culturally sensitive voice messages, which are sent to the subscribers as entertaining mini-dramas during pregnancy and through the infant’s first year of life.

Image

At the heart of MAMA Bangladesh lies D.Net, a social enterprise that has trained more than 750 community health workers to help spread awareness and engage users to help improve the health of Bangladeshi pregnant women, new mothers and their families. Leading up to the launch of Aponjon D.Net health workers had helped enlist over 12,000 registered users. Aponjon’s goal is to reach 2 million Bangladeshi mothers and their families by 2015.

There are currently 98 million mobile phone users in Bangledesh, a large portion of those users are female. According to this report one Bangledeshi woman dies every 45 minutes from complications in pregnancy or childbirth. Beyond this staggering statistic is this: a child less than one month old dies every four minutes in Bangledesh because their mother didn’t have access to proper pre or post-natal care.

Aponjon has an opportunity to make a significant impact in the well being of pregnant women, new mothers and young infants over the next 3 years. Using mHealth education maternal and infant care awareness can become widespread which means lives can be saved and extended.

Click here to view the MAMA infographic.

For a 3 minute documentary on MAMA, please view the following video:

To read other posts in this exclusive ongoing series, please visit the Mobile Health Around the Globe main page. And if you have a Mobile Health Around the Globe story to tell, please post a comment below or email me at joan@socialmediatoday.com  Thanks!

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

Intelligent Insights on mHealth, Wearable Devices and Consumer Behaviors

December 15, 2014

2015 Trends for Rural Hospitals and Rural Healthcare

August 18, 2015
covid-19 symptoms to look out for
Covid-19News

The Most Serious Symptoms of COVID to Watch Out For

July 3, 2022
Paternalistic vs Patient Centered
BusinesseHealthMedical RecordsMobile HealthTechnology

Is “Convincing” People to Use Health Apps the Right Approach to Patient Engagement?

April 10, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?