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Health Works Collective > Business > OB-GYN vs. Cosmetic-Gyn
Business

OB-GYN vs. Cosmetic-Gyn

JasonShafrin
Last updated: 2011/05/16 at 2:12 PM
JasonShafrin
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Why don’t more doctors choose primary care?  Here’s why doctors are choosing to specialize in vaginal cosmetic procedures rather than more general OB-GYN:

Why don’t more doctors choose primary care?  Here’s why doctors are choosing to specialize in vaginal cosmetic procedures rather than more general OB-GYN:

…it was clear that patients aren’t the only—or necessarily the primary—driving force behind the cosmetic-gyn boom. Many of the conference’s OB-GYNs groused that even after they’ve amassed hundreds of thousands of dollars in medical-training debt, their insurance reimbursements are lousy. One doctor said he receives just $1,700 in fees for prenatal care and delivery, and a mere $800 for a hysterectomy. By contrast, a labiaplasty can be done in just a few hours, in-office, for a fee upwards of $5,000 and no “income socialism” to spread the proceeds among hospitals, insurers, and group-practice partners.

Not only does primary care pay less, it does not require as many hours or dealing with the complications from delivery.  Which one would you choose?

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JasonShafrin May 16, 2011
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