Two Hospital PR Case Examples: One Bizarre, One Just Crazy
By Stephen Gregg By Stephen Gregg Two “PR-painful” news stories caught our…
Whatcha Gonna Do When Hospital Advertising Goes Sour?
Let’s hope you never back into a buzz saw of “unintended consequences.” That’s when…
Healthcare PR and Big Data: From Volume to Value
When Edward Snowden, a former NSA employee, told the world about U.S.…
