10 Ways to Perfect Your Email Marketing
Email marketing is a powerful healthcare marketing tool because it is relatively…
Thinking Forward: Taking Your Hospital Brand to the Next Level
A truly excellent crystal ball—with the ability to accurately foretell the future…
Marketing Shared Appointments: Paradigm Shift in Healthcare [Podcast]
In this Marketing Podcast, Healthcare Success Co-Founder Lonnie Hirsch and author and…
Hospital Selfies and Stars: Patients Look Deeper Than HCAHPS
There’s a New Consumer in your service area. No longer “merely a…
Has Your Practice Outgrown Your Marketing Budget?
In less than a decade, healthcare in the US has changed greatly…
Why Retail Competition for Doctors Is Just Plain Scary
During the past five to 10 years, competition among healthcare providers has…
A Starter-Pack of Tips for Social-Media-Shy Doctors
It seems that consumers have collectively decided about social media and health…
Transparency: How Healthcare Cost Competes with Real Value
The popular buzz-phrase in contemporary healthcare—price transparency—is a relatively new dynamic in…
Whole Foods Medical, Competitive Wellness and Rutabagas
Future-thinkers who imagined “healthcare reform” as a move toward socialized medicine in…
Who Knew? Facebook Tops HCAHPS as Measure of Care
You don’t have to look far to find a chorus of concerns…
