10 Ways to Perfect Your Email Marketing
Business
168 views
Business
168 views

10 Ways to Perfect Your Email Marketing

Lonnie Hirsch - August 21, 2015

Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.The…

Thinking Forward: Taking Your Hospital Brand to the Next Level
Social Media
124 views
Social Media
124 views

Thinking Forward: Taking Your Hospital Brand to the Next Level

Lonnie Hirsch - August 12, 2015

A truly excellent crystal ball—with the ability to accurately foretell the future of hospital branding—is practically nonexistent. While hindsight is 20/20, looking beyond the horizon and trend…

Marketing Shared Appointments: Paradigm Shift in Healthcare [Podcast]
Business
178 views
Business
178 views

Marketing Shared Appointments: Paradigm Shift in Healthcare [Podcast]

Lonnie Hirsch - July 14, 2015

In this Marketing Podcast, Healthcare Success Co-Founder Lonnie Hirsch and author and speaker Neil Baum, MD discuss the patient and practitioner advantages of shared medical appointments. In…

Hospital Selfies and Stars: Patients Look Deeper Than HCAHPS
Finance
150 views
Finance
150 views

Hospital Selfies and Stars: Patients Look Deeper Than HCAHPS

Lonnie Hirsch - June 9, 2015

There’s a New Consumer in your service area. No longer “merely a patient,” healthcare reform and societal dynamics have empowered a new breed of high-expectation consumers and…

Has Your Practice Outgrown Your Marketing Budget?
Business
175 views
Business
175 views

Has Your Practice Outgrown Your Marketing Budget?

Lonnie Hirsch - May 28, 2015

In less than a decade, healthcare in the US has changed greatly and frighteningly fast. Too fast, it seems for a multi-specialty group that was wrestling with…

Why Retail Competition for Doctors Is Just Plain Scary
Business
110 views
Business
110 views

Why Retail Competition for Doctors Is Just Plain Scary

Lonnie Hirsch - May 22, 2015

During the past five to 10 years, competition among healthcare providers has gone from fairly benign or annoyingly disruptive to a painful upheaval. During the past five…

A Starter-Pack of Tips for Social-Media-Shy Doctors
Social Media
173 views
Social Media
173 views

A Starter-Pack of Tips for Social-Media-Shy Doctors

Lonnie Hirsch - May 8, 2015

It seems that consumers have collectively decided about social media and health care. They’re in favor of it as an information tool and use in droves. More…

Transparency: How Healthcare Cost Competes with Real Value
Business
131 views
Business
131 views

Transparency: How Healthcare Cost Competes with Real Value

Lonnie Hirsch - April 21, 2015

The popular buzz-phrase in contemporary healthcare—price transparency—is a relatively new dynamic in the competitive equation for providers and marketing professionals. And it cuts in two directions. On one hand,…

Whole Foods Medical, Competitive Wellness and Rutabagas
Business
171 views
Business
171 views

Whole Foods Medical, Competitive Wellness and Rutabagas

Lonnie Hirsch - April 14, 2015

Future-thinkers who imagined “healthcare reform” as a move toward socialized medicine in the US may not have anticipated the weight of response from (previously) non-healthcare capitalists. Future-thinkers…

Who Knew? Facebook Tops HCAHPS as Measure of Care
Business
147 views
Business
147 views

Who Knew? Facebook Tops HCAHPS as Measure of Care

Lonnie Hirsch - April 9, 2015

You don’t have to look far to find a chorus of concerns about the HCAHPS survey tools. But you need look no further than the enormously popular Facebook…