Lonnie Hirsch

81 Articles

10 Ways to Perfect Your Email Marketing

Email marketing is a powerful healthcare marketing tool because it is relatively…

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Thinking Forward: Taking Your Hospital Brand to the Next Level

A truly excellent crystal ball—with the ability to accurately foretell the future…

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Marketing Shared Appointments: Paradigm Shift in Healthcare [Podcast]

In this Marketing Podcast, Healthcare Success Co-Founder Lonnie Hirsch and author and…

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Has Your Practice Outgrown Your Marketing Budget?

In less than a decade, healthcare in the US has changed greatly…

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Why Retail Competition for Doctors Is Just Plain Scary

During the past five to 10 years, competition among healthcare providers has…

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A Starter-Pack of Tips for Social-Media-Shy Doctors

It seems that consumers have collectively decided about social media and health…

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Transparency: How Healthcare Cost Competes with Real Value

The popular buzz-phrase in contemporary healthcare—price transparency—is a relatively new dynamic in…

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Whole Foods Medical, Competitive Wellness and Rutabagas

Future-thinkers who imagined “healthcare reform” as a move toward socialized medicine in…

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Who Knew? Facebook Tops HCAHPS as Measure of Care

You don’t have to look far to find a chorus of concerns…

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