By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Why Medical Device Compliance Matters
    May 22, 2020
    What To Know About The Importance Of Healthcare Marketing
    November 23, 2019
    healthcare courses
    6 Supplemental Courses in Healthcare to Support Your HR Degree
    August 20, 2021
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Targeted Landing Pages Are Key for Healthcare
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Targeted Landing Pages Are Key for Healthcare
Business

Targeted Landing Pages Are Key for Healthcare

waxcom
Last updated: June 4, 2014 8:11 am
waxcom
Share
3 Min Read
SHARE

Having a consumer understand a healthcare website can be extremely challenging. The verbiage can get complicated and if your hospital offers a variety of different services, prospects can get very confused, not know where to go and end up bouncing off the website altogether.

Having a consumer understand a healthcare website can be extremely challenging. The verbiage can get complicated and if your hospital offers a variety of different services, prospects can get very confused, not know where to go and end up bouncing off the website altogether.

Landing pages for healthcareIf you are looking to have your website convert a prospect into a patient, you should consider targeted landing pages.  Targeted landing pages consist of three main simple elements: design, copy and a clear call-to-action.

For example, if you are promoting your cancer treatment services, make sure the page not only has a headline about your cancer treatment department but also a simple subhead with a statistic that shows your success rate. This will entice the viewer to read what follows.

More Read

HIPAA-compliant hosting
What Is HIPAA Compliant Hosting?
MedShare – Recycling Medical Supplies for the Good of the World
Strategic Positioning for Healthcare Organizations
3 Benefits of Ambulatory Surgery Centers: Focus, Economics and Patient Satisfaction
Building a Brand Journalism Team: Michael Yoder [PODCAST]

Remember people aren’t going to a hospital website to read long and detailed explanations. They can get that information from medical journals online.

Condense the copy into the most effective short form to get the message across and convince prospects to take action. If prospects want to read about your services in more detail you can direct them with a link to your hospital’s website.

Landing pages should be short and simple. Make sure not to include information on other diseases and other services. If people are on your cancer services landing page, they want information on cancer services and treatment options.

Landing pages should be visually appealing, but not distracting. An effective landing page will contain a brief amount of copy with headlines that address key points. And remember people gravitate and relate more to photos than they do to copy. Use a graphic element that’s not only attractive and informative but possibly even interactive – such as a video testimonial.

Always have a clear call-to-action. Whether it’s with a call tracking phone number or a contact form, always request a prospect to do something, and always make that action simple and hassle-free.

Lastly, a healthcare landing page including the headline, copy, visual and call-to-action should always be above the fold, meaning a prospect shouldn’t have to scroll down to get this information. This is essential these days with people accessing websites from different devices.

Healthcare landing pages don’t have to be complicated and technical. Simplicity works and you will be surprised how a well-designed landing page can increase conversions exponentially.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

Image
BusinessSocial Media

Beyond the Buzz: A Guide to Social Media Monitoring for Healthcare

August 16, 2014

Why iPad EMRs are Better for Doctor Patient Interaction

April 11, 2016

Debate Over Doctor Shortages

August 17, 2012

Genworth Publishes LTC Cost Data

July 2, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?