By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    An Expert’s Guide To Building and Improving Endurance
    June 30, 2022
    medical assistants
    What Do Medical Assistants Do On a Day to Day Basis?
    April 5, 2022
    superfoods to help with prostate health
    10 Healthy Foods That Can Help Protect Your Prostate
    August 29, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    pfizer and clinical data transparency
    Pfizer to Expand Clinical Trial Data Access, Takes Step Toward Transparency
    December 6, 2013
    Improving Healthcare Services And Management Through Tech Integration
    June 9, 2020
    obamacare and the uninsured
    Why Hospitals Are Still Gouging the Uninsured
    January 7, 2014
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Targeted Landing Pages Are Key for Healthcare
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Targeted Landing Pages Are Key for Healthcare
Business

Targeted Landing Pages Are Key for Healthcare

waxcom
waxcom
Share
3 Min Read
SHARE

Having a consumer understand a healthcare website can be extremely challenging. The verbiage can get complicated and if your hospital offers a variety of different services, prospects can get very confused, not know where to go and end up bouncing off the website altogether.

Having a consumer understand a healthcare website can be extremely challenging. The verbiage can get complicated and if your hospital offers a variety of different services, prospects can get very confused, not know where to go and end up bouncing off the website altogether.

Landing pages for healthcareIf you are looking to have your website convert a prospect into a patient, you should consider targeted landing pages.  Targeted landing pages consist of three main simple elements: design, copy and a clear call-to-action.

For example, if you are promoting your cancer treatment services, make sure the page not only has a headline about your cancer treatment department but also a simple subhead with a statistic that shows your success rate. This will entice the viewer to read what follows.

More Read

changes brought on by blockchain in healthcare
Blockchain Technology is Changing the Trajectory of the Healthcare Sector
ACA Rollout Hits Some Massachusetts Businesses Harder Than Expected
A Closer Look at Accountable Care Organizations [INFOGRAPHIC]
How To Build A Successful Drug And Alcohol Residential Rehab Program
7 Simple Ways to Strengthen Your Hospital’s Online Brand

Remember people aren’t going to a hospital website to read long and detailed explanations. They can get that information from medical journals online.

Condense the copy into the most effective short form to get the message across and convince prospects to take action. If prospects want to read about your services in more detail you can direct them with a link to your hospital’s website.

Landing pages should be short and simple. Make sure not to include information on other diseases and other services. If people are on your cancer services landing page, they want information on cancer services and treatment options.

Landing pages should be visually appealing, but not distracting. An effective landing page will contain a brief amount of copy with headlines that address key points. And remember people gravitate and relate more to photos than they do to copy. Use a graphic element that’s not only attractive and informative but possibly even interactive – such as a video testimonial.

Always have a clear call-to-action. Whether it’s with a call tracking phone number or a contact form, always request a prospect to do something, and always make that action simple and hassle-free.

Lastly, a healthcare landing page including the headline, copy, visual and call-to-action should always be above the fold, meaning a prospect shouldn’t have to scroll down to get this information. This is essential these days with people accessing websites from different devices.

Healthcare landing pages don’t have to be complicated and technical. Simplicity works and you will be surprised how a well-designed landing page can increase conversions exponentially.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025

You Might also Like

Do Overworked Medical Interns Cause Medical Errors? Let’s Sleep on It.

June 26, 2011
Hospital Marketing online
BusinessFinanceHealth ReformPolicy & LawPublic Health

Creating a Realistic Hospital Marketing Plan

May 1, 2014
HemoLife IMPACT System
FinanceGlobal HealthcarePublic Health

The One Way All Hospitals Can Save Lives And Money

November 2, 2014
Utilization Review
BusinessHospital AdministrationPolicy & Law

Think Like a Reviewer: Utilization Review

August 31, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?