Time for FDA to Hire Some Pharma Marketers?

February 3, 2012
57 Views

Turns out the Food and Drug Administration doesn’t achieve the impact it’s looking for in communications with physicians. That finding is drawn from a new paper that evaluates the impact of FDA warning labels and public health advisories over the past 20 years.

Some disappointing examples are noted:

Turns out the Food and Drug Administration doesn’t achieve the impact it’s looking for in communications with physicians. That finding is drawn from a new paper that evaluates the impact of FDA warning labels and public health advisories over the past 20 years.

Some disappointing examples are noted:

  • FDA recommended diabetes monitoring for patients taking atypical antipsychotics, but testing did not increase
  • Warnings of drug/drug interaction weren’t heeded –at least for 18 months
  • When FDA warned about prescribing drugs in certain populations (e.g., atypical antipsychotics for dementia) there was an across the board reduction in prescribing
As I read the article, it occurred to me that FDA could learn best practices from big pharma about communicating with physicians and maybe should bring some onboard to help. With all the layoffs in pharma that should definitely be doable.
But the article stole my thunder, quoting a physician saying the same thing:
“The agency might learn a thing or two from the pharmaceutical firms that it regulates with respect to risk communication,” [Dr. Alexander from U Chicago] said. “They should be using principles of market segmentation to identify high-volume prescribers and then disseminating or conducting messaging of drug risks to those specific physicians.”


You may be interested

Where Is The Balance? Pushing Back Against Consumer Health Tech
eHealth
3 views
eHealth
3 views

Where Is The Balance? Pushing Back Against Consumer Health Tech

Larry Alton - August 18, 2017

When Republican Congressman Jason Chaffetz glibly remarked that Americans struggling to afford insurance should choose between that and their smartphones,…

What to Look for in Patient Solutions Software
eHealth
365 views
eHealth
365 views

What to Look for in Patient Solutions Software

Robert Cordray - August 17, 2017

The medical sector is one area where technology has had a significant impact, largely by providing tools that simplify many…

Can Natural Remedies Like RediCalm Decrease Stress and Anxiety?
Wellness
2 views
Wellness
2 views

Can Natural Remedies Like RediCalm Decrease Stress and Anxiety?

Ryan Kh - August 16, 2017

According to research from the National Institute of Mental Health, anxiety disorders are the most common mental illness in the…