By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: What It Takes to Write a Great Case Study
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > What It Takes to Write a Great Case Study
BusinessHospital Administration

What It Takes to Write a Great Case Study

waxcom
waxcom
Share
3 Min Read
SHARE

Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic.

In the world of healthcare, your Case Study section could be the page that ultimately sways a potential patient. Why? Health is very personal, and choosing a physician or facility can be an extremely tough decision. Prospects need you to demonstrate how your facility can successfully satisfy a patient’s needs.

Aside from your homepage and About Us page, the Case Study section of any website is most likely the page (or pages) that gets the most traffic.

In the world of healthcare, your Case Study section could be the page that ultimately sways a potential patient. Why? Health is very personal, and choosing a physician or facility can be an extremely tough decision. Prospects need you to demonstrate how your facility can successfully satisfy a patient’s needs.

More Read

Saving Relationship Medicine with Direct Primary Care
Death Panels Everyone Can Live With
You’re Not Going to Believe This
Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
Hospitals Can’t Afford to Give Away Money So Why are Preventable Adverse Events Still Occurring?

To do this, your case studies need to be both well written and well thought out. A healthcare case study shouldn’t just be about the initial experience but also the long-term effects that resulted from that initial experience.

Here are a few tips to keep in mind when writing a case study for your healthcare website:

Use Real Data

People like to see numbers and authentic data. If they can relate to that data, there is a good chance you will be able to win them over. For example: If a certain treatment resulted in a person’s blood pressure and cholesterol going down significantly, be sure to include those results.

Paint a Picture of That Data

Humans are visual people and can respond much faster and accurately when seeing a graphic, photo or chart instead of just text alone. Charts, graphs and other visual aids are crucial to making your point.

Humanize the Results – and Back Them Up With Facts

Remember, regular people are going to be reading these case studies – not doctors or others in the medical field. Not only should your case study be understandable, but it should also include a human element. This will help ensure an emotional connection and make the study much more relatable.

You should also try to get actual quotes and even a photo of the person or people discussed in the study. Of course, always remember to get consent and permission ahead of time before anything is posted and published.

Case studies can become a very powerful marketing tool and shouldn’t be neglected or overlooked. For assistance in writing the perfect one for your facility, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

Photo via Shutterstock

The post What It Takes to Write a Great Case Study appeared first on Wax Communications.

TAGGED:case studiesHealthcaremarketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

bacterial infections in hospitals
Hospital Administration

Gowns and Gloves in the ICU: Part of the Infection Control Solution

October 10, 2013

Maybe We Don’t Need to Train So Many Doctors

July 13, 2011
Carestream Clinical Collaboration Platform
BusinessHospital Administration

4 Ways to Enhance Clinical Documentation to Resolve Headaches as a Provider

January 20, 2021

Regulation of Wound Management Products

December 11, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?