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telemedicine

Why Telemarketing for the Medical Device Industry Deserves Ridicule

January 25, 2016 by Chuck Malcomson

While it's fun, and funny, to poke fun of telemarketing it is a mistake to think of it in the terms of years gone by.[read more]

As the “ePatient movement” gains its voice, I hear a quiet echo…

December 11, 2015 by Colleen Young

As the e-patient movement gains steam, I keep hearing a small voice behind me saying “But why does it have to be this hard? What responsibility falls back on those providing care to help patients navigate the broken system? What is the provider’s responsibility to take action now to improve their own care delivery and fix the healthcare system at large?"[read more]

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Weekly Dose of Top 5 Healthcare Stories You Might've Missed

December 8, 2015 by HealthWorks Collective
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The top 5 stories in healthcare from the past week, courtesy of our partner site, Healthcare Dive. Topics include Congress' battle against the ACA, Leapfrog Group's top hospital list, and a feature on the 'uberfication' of medical practices.[read more]

Marketing Shared Appointments: Paradigm Shift in Healthcare [Podcast]

July 14, 2015 by Lonnie Hirsch

via Shutterstock

Healthcare delivery in the United States is experiencing a significant paradigm shift to find innovative ways to care for patients. Are shared appointments part of the new way of doing medicine? The benefits to patients and doctors are discussed in this podcast.[read more]

Diagnostic Reading #33: Five Must-Read Articles from the Past Week

June 30, 2015 by Erica Carnevale

It is time for another issue of Diagnostic Reading. This week we focus on the U.S. Supreme Court ruling on the Affordable Care Act, quality in radiology, patient and radiologist interactions, new Joint Commission rules, and Medicare’s slow adoption of telemedicine.[read more]

Telemedicine Requires Optimism and Patience: Dispatches from American Telemedicine 2015

May 14, 2015 by Anne Weiler

Image via Shutterstock

The 21st annual American Telemedicine Conference wrapped up last week in Los Angeles. While there were amazing patient success stories, and a group of people dedicated to the success of telemedicine, it was slightly depressing that after 20 years, there are still people questioning the value and calling for more data as well as no consistent reimbursement except in rural settings. Here are a few high-level impressions of the event.[read more]

Engagement: Finding the Healthy Mix

March 31, 2015 by Edgar Wilson

engaging online

Is it better to connect online, or face to face? This modern question of how to engage has become a hot topic in fields ranging from business to education. But major shake-ups in health care delivery make it an important consideration for medical professionals as well.[read more]

Telemedicine Marketing Strategies: Building Thought Leadership

March 10, 2015 by David Avitabile
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Building thought leadership is an effective strategic tool for companies that are focused on providing innovative products and services. Telemedicine is a great example of an area where establishing thought leadership can make a real difference for companies.[read more]

Top 5 Telemed Trends for 2015

February 26, 2015 by Abby Norman

Telemed Trends in 2015

If you think young people are the only ones ready to embrace telemed technology and healthcare social media, think again! It might surprise you to know that the 60 + demographic of patients in the U.S. are quickly becoming the most eager to embrace the technology.[read more]

Telemedicine Market Shows Strong Growth Due to Healthcare Changes

November 19, 2014 by David Avitabile

Telemedicine

In a report from global market research company IHS, telemedicine, which is defined as "the use of medical devices and communication technology together to monitor diseases and symptoms," is predicted to grow at a cumulative annual growth rate of more than 56 percent between 2013 and 2018.[read more]

Telemedicine: CY 2015 MPFS Reportage and Dangers of the Echo Chamber

November 17, 2014 by David Harlow

While payment for remote patient monitoring of chronic conditions turned out to be a chimera - at least for now - payment for chronic care management services, previously discussed in the CY 2013 and 2014 MPFS Rules, has been finalized in the CY 2015 MPFS.[read more]

Telemedicine: Endless Possibilities for Hospital Marketers

November 7, 2014 by Jonathan Catley

Telemedicine

Telemedicine is an emerging method to connect patients with physicians, hospitals, and other healthcare providers through technology. It allows hospitals to offer care to patients they never would have been able to reach before, and provides marketers with endless opportunities to reach new patients.[read more]