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Can the Internet Cure the Zika Virus?

July 28, 2016 by Jonathan Catley

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently — could the internet be the solution?As during any health crisis, Pharma companies are working fervently to implement solutions to control the Zika “pandemic in progress.” Clinical trials are still the best way...[read more]


Six Tips To Help You Provide Better Patient Care

July 22, 2016 by Anita Ginsburg

To ensure that you succeed as a health care professional, there are a number of ways to provide better patient care to meet each person's needs. By making simple changes with your interactions, you can excel in the industry and enhance the level of care that is provided to those who are suffering or want to improve their health.[read more]

Steering Patients Away From Cyberchondria [INFOGRAPHIC]

July 20, 2016 by Brian Wallace

Patients Googling their symptoms before they see a healthcare professional is a growing problem which leads to complications in patient care and well-being.[read more]


3 Doctor's Telemedicine Questions Answered

July 18, 2016 by JT Ripton

There is no way around it, if you are a rural hospital then you represent one of the most endangered hospitals out there today.In fact, there are 673 hospitals that are in danger of shutting down due to financial vulnerability, with 62 hospitals shuttered since 2010, according to iVantageIndex. This is out of a total of 2,078 rural...[read more]

Why Medical Marketers Should Use Patient Education as a Strategic Advantage

July 5, 2016 by Jonathan Catley

The age of the passive patient is gone — as such, medical marketers must ensure their messaging isn’t just advertorial, but also informative and relevant.Today, patients are more "active" than ever before — while the knowledge-gathering stage in the traditional path to treatment was limited to consultation with friends and family,...[read more]

Is Excessive Caffeine Consumption Cause for Concern in Healthcare Professionals?

June 30, 2016 by Jennifer Landis

Due to the growing popularity of energy drinks among the general public, there is growing concern about the health risks of over-consumption of caffeine. This is especially true in highly “caffeinated” professions such as healthcare — where doctors, nurses and other medical professionals who work long shifts often rely on the stimulation of caffeine to power through their day. Medical professionals have made a career out of caring for others — but could their daily caffeine habits be putting them at risk?[read more]

The Future of Psychiatry

June 27, 2016 by Jennifer Landis

Psychiatry has long relied on traveling to a book-lined doctor’s office and sitting for an hour on an uncomfortable or overstuffed couch while you talk. Based on these conversations, a psychiatrist determines the best treatment options for a patient. This technique often runs into resistance or outright dishonesty that can hinder or halt treatment. That stereotype may be a thing of the past, as new tools and techniques emerge to bring psychiatry into the 21st century. What new and exciting changes are sweeping the field of psychiatry and how will they alter how we look at mental health and the treatment of mental illnesses?[read more]

Creative Ways Hospitals Can Use Video to Build a Sense of Community

June 16, 2016 by Jonathan Catley

In today’s media-saturated world, video has emerged as one of the most effective content-types for connecting with consumers; the question for hospitals is not “if” it should be integrated into their marketing strategy, but “how.”The ever-increasing ubiquity of smartphones and mobile tablets has had a profound impact on the way we...[read more]


How Doctors Can Help Patients Stay Positive Amidst Pain and Suffering

June 14, 2016 by Jenna Cyprus

Doctors and healthcare workers – especially those in hospitals and emergency care settings – have a number of responsibilities. And while caring for the physical well-being of patients is obviously the number one priority, many feel the burden of helping patients maintain a positive outlook amidst serious pain and suffering.[read more]


Medicine Or Pseudoscience? Helping Patients Develop Health Literacy

June 11, 2016 by Jenna Cyprus

At a time when we all have access to more information than ever before, it can be difficult to filter through all of that content to determine what’s fact and what’s fiction – and the challenge is only greater for patients working to navigate the world of health and medicine. That’s why, as medical professionals, it’s our responsibility to help our patients develop health literacy skills.[read more]


Tips & Tricks for Faster Recovery with Technology

June 6, 2016 by Jessica Oaks

Technology has optimized processes in a multitude of industries, especially in the medical and healthcare industry. For patients in recovery, utilizing technology can help shorten the often long road to recovery. Here are some tips and tricks to faster recovery with technology.   Sound Technology Getting proper rest is...[read more]

Different System, Same Challenges: Long-Term Care Perspective From Canada

June 6, 2016 by Mike Van Snellenberg

Kristin Helps, our Director of Client Operations, and I had the opportunity to speak about delivering Empathetic Care for Seniors Through Technology at the annual BC Caregiver’s Association Conference in Whistler, BC. The BCCPA is the representative body for long-term care, skilled nursing, homecare and retirement facilities in the...[read more]

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