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Why Patient Satisfaction is Key to Physician Marketing

October 4, 2016 by Stewart Gandolf, MBA

As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward-thinking medical practices routinely put the patient/consumer at the center of their progressive planning.Hospitals and medical systems have the standardized HCAHPS instruments. Increasingly providers...[read more]

6 Ways to Make Your Patients Feel Special

September 28, 2016 by Practice Builders

How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you retain them and they are willing to recommend your practice depends on what happens once they step through those doors. Use these six strategies to...[read more]

Using Facebook for Clinical Trial Recruitment

September 26, 2016 by Jonathan Catley

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s important they seek out channels that allow for targeted advertising, efficient scaling of...[read more]


How Budget Cuts are Affecting Mental Health Care

September 22, 2016 by Sarah Daren

Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention Month, and the industry is fighting to raise awareness about how budget cuts affect everyone...[read more]

How Hospitals Are Using Technology to Improve Patient Access to Care

September 21, 2016 by Jonathan Catley

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those with chronic health conditions that require frequent visits to the hospital — missed...[read more]

7 Ways to Leverage Public Service Messages in Healthcare Marketing

September 20, 2016 by Stewart Gandolf, MBA

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is to say, it’s nearly free.There’s no charge for any broadcast time or print ad space,...[read more]

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

September 14, 2016 by Jonathan Catley

As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful. We have reached an unprecedented level of digital connectivity in the modern world that is quickly changing how we consume (and retain) information. Last year, eMarketer...[read more]

How Digital Technologies Are Transforming Rural Healthcare

August 31, 2016 by Jonathan Catley

As digital technologies become more sophisticated, new solutions are emerging to meet the unique needs of patients and physicians in rural areas.Historically speaking, physicians in rural areas have been at a pretty significant disadvantage to their urban or suburban counterparts — put simply, these medical professionals have access to...[read more]


How to Effectively Treat and Build a Relationship With Patients Who Have Eating Disorders

August 26, 2016 by Holly Whitman

Eating disorders affect around 24 million people in the United States every year, and more than 70 million around the globe. As a medical professional, it's important to remember that a core feature of your treatment plan should focus on the mental side of eating disorders.[read more]

Where does Complementary and Alternative Medicine Fit in US Healthcare?

August 19, 2016 by Michael Jones

As a physician, some of my biggest disappointments have been with colleagues who could not visualize the benefit of going beyond the usual prescription medications or surgery as the only methods of treating a patient. Even after describing my successes, not only with my patients but with my own wellbeing, my colleagues’ skepticism...[read more]

Millennials and Healthcare: How the Game Has Changed

August 18, 2016 by Jonathan Catley

Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments.Millennials have developed a reputation for being lazy, narcissistic, and disloyal. While this is, of course, largely untrue, it’s important to note...[read more]

5 Ways to Improve HCAHPS Ratings with a Patient Engagement System

August 15, 2016 by Alex Tate

Across the nation, healthcare consumers have become more conscientious regarding their provider options. Increasingly, they are demanding greater decision-making power and emotional engagement in their own health diagnoses and treatment options. Healthcare providers are answering to this desire by doing everything possible to build and...[read more]

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