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How Budget Cuts are Affecting Mental Health Care

September 22, 2016 by Sarah Daren

Recent budget cuts have left mental health professionals scrambling to keep up with the influx of patients who have been displaced from outpatient treatment centers, hospitals, and other mental health facilities. September is Suicide Prevention Month, and the industry is fighting to raise awareness about how budget cuts affect everyone...[read more]

How Hospitals Are Using Technology to Improve Patient Access to Care

September 21, 2016 by Jonathan Catley

While ridesharing services are a good start to addressing the problem of missed medical appointments for patients without personal vehicles, this may not actually be the best solution.For patients without access to a car — and especially those with chronic health conditions that require frequent visits to the hospital — missed...[read more]

7 Ways to Leverage Public Service Messages in Healthcare Marketing

September 20, 2016 by Stewart Gandolf, MBA

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is to say, it’s nearly free.There’s no charge for any broadcast time or print ad space,...[read more]

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

September 14, 2016 by Jonathan Catley

As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful. We have reached an unprecedented level of digital connectivity in the modern world that is quickly changing how we consume (and retain) information. Last year, eMarketer...[read more]

How Digital Technologies Are Transforming Rural Healthcare

August 31, 2016 by Jonathan Catley

As digital technologies become more sophisticated, new solutions are emerging to meet the unique needs of patients and physicians in rural areas.Historically speaking, physicians in rural areas have been at a pretty significant disadvantage to their urban or suburban counterparts — put simply, these medical professionals have access to...[read more]

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How to Effectively Treat and Build a Relationship With Patients Who Have Eating Disorders

August 26, 2016 by Holly Whitman

Eating disorders affect around 24 million people in the United States every year, and more than 70 million around the globe. As a medical professional, it's important to remember that a core feature of your treatment plan should focus on the mental side of eating disorders.[read more]

Where does Complementary and Alternative Medicine Fit in US Healthcare?

August 19, 2016 by Michael Jones

As a physician, some of my biggest disappointments have been with colleagues who could not visualize the benefit of going beyond the usual prescription medications or surgery as the only methods of treating a patient. Even after describing my successes, not only with my patients but with my own wellbeing, my colleagues’ skepticism...[read more]

Millennials and Healthcare: How the Game Has Changed

August 18, 2016 by Jonathan Catley

Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments.Millennials have developed a reputation for being lazy, narcissistic, and disloyal. While this is, of course, largely untrue, it’s important to note...[read more]

5 Ways to Improve HCAHPS Ratings with a Patient Engagement System

August 15, 2016 by Alex Tate

Across the nation, healthcare consumers have become more conscientious regarding their provider options. Increasingly, they are demanding greater decision-making power and emotional engagement in their own health diagnoses and treatment options. Healthcare providers are answering to this desire by doing everything possible to build and...[read more]

Why Primary Care Physicians Are the Next Phase in CCRC Care

August 10, 2016 by Jennifer Landis

Continuing care retirement communities (CCRCs) are experiencing a boom in residency, as more seniors with diverse needs prefer the residential alternative of an independent living unit. CCRC contracts often include health care access that a rental or ownership community would not, such as skilled nursing care. Primary care physicians are becoming more in demand for CCRCs.[read more]

Doing More with Off-Label Drug Use

August 3, 2016 by Doximity Blog

Research and innovation are two lasting pillars of medicine. This is clearly the case in drug development, as we watch for the newest medication to break onto the scene and change how we care for patients. But there’s more to drug treatment than simply applying the latest FDA-approved chemical. Trends over the past decade have shown that...[read more]

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Steps You Can Take to Protect Yourself from Medical Malpractice – Talking with Your Doctor

August 3, 2016 by Richard Jaffe

While Medical malpractice is not one hundred percent preventable, there are numerous steps you take to reduce the chances that your doctor may commit medical negligence. Regardless of whether you will be undergoing a procedure, being treated with medication, or simply going to the doctor for a checkup, it is crucial that you do everything you can to protect yourself.[read more]

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