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Mobile Health


Telehealth: How Companies are Managing Employees' Mental Health

August 5, 2016 by Sarah Daren

Untreated mental illness, such as depression, cost employers in America about $44 billion annually in lost workplace productivity. Fortunately, employers across America are turning to electronic mental health services to remedy this situation.[read more]


How Financial Barriers are Slowing Down Telehealth Adoption

August 1, 2016 by Andrew Deen

Telehealth is a modern healthcare option that is attractive to both doctors and patients for many reasons. It’s cheaper and more convenient than traditional consultations, and can improve overall quality of healthcare by connecting patients with the best physicians for their needs—no matter how far away those physicians might be.[read more]


How the Mobile Revolution Will Change Healthcare

July 22, 2016 by Rehan Ijaz

There’s no denying it, as of last year the amount of web traffic coming from mobile devices exceeded that of desktop computers. The mobile revolution is clearly upon us. It’s already changed the way we communicate with each other. But how will it change the healthcare industry?[read more]

Mid-Year Update: 4 Major Payer Trends

July 19, 2016 by Moira O'Connell

Q3 is in full swing and now is the time to look at what healthcare trends will bring us into 2017. From data security to value based payments, it has been a big year for healthcare. Here 4 of the biggest trends payers can expect to hit in Q4 and continue into 2017.[read more]


3 Doctor's Telemedicine Questions Answered

July 18, 2016 by JT Ripton

There is no way around it, if you are a rural hospital then you represent one of the most endangered hospitals out there today.In fact, there are 673 hospitals that are in danger of shutting down due to financial vulnerability, with 62 hospitals shuttered since 2010, according to iVantageIndex. This is out of a total of 2,078 rural...[read more]

Will Virtual Clinical Trials Revolutionize the Pharma Industry?

July 13, 2016 by Jonathan Catley

Emerging technologies have the potential to fundamentally alter how patients engage with and participate in clinical trials — is the industry ready for this change?Pfizer made a big splash back in 2011 with its announcement of the first “virtual” clinical trial. This news was significant because, for the first time, patients would have...[read more]

The Growing Role of Mobile in the Patient Path to Treatment

June 29, 2016 by Jonathan Catley

As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly.Today’s healthcare consumers are more empowered than ever before — the internet boom of the early 2000s fundamentally altered the traditional path to treatment, placing...[read more]

Best Apps for Physicians

June 16, 2016 by Michael Jones

A study by the IMS Health names Wikipedia as the “single leading source” of health care information for both patients and health care professionals. Not so surprising that our patients are using it, but considering that the information is often wrong, physicians can do better. One of the best ways to look up accurate info quickly is by...[read more]

Online Video is a Pivotal Component of Hospital Research

June 15, 2016 by Practice Builders

With digitalization streaming its way into the healthcare decision-making process, hospitals need to take a proactive approach for reaching out to potential patients. Research has established that online videos play a crucial role in driving patients to hospital sites, where they are more likely to convert. Digitalization and soaring...[read more]

Choosing a Different Peer Review Vendor

May 17, 2016 by Moira O'Connell

Not all Peer Review Programs are equal. Therefore, it’s important you understand the differences from one program to another, as these differences can determine the efficiency and effectiveness in how your claims process operates.[read more]

Now Playing on the Digital Small Screen: Healthcare Marketing

May 10, 2016 by Stewart Gandolf, MBA

“Small screen” ownership is at the mainstream level in the US. Nearly 70 percent of Americans have smartphones, according to the 2015 Technology Device Ownership report by Pew Research Center. The number has doubled in the past five years. Plus, nearly half (45 percent) have tablet computers.[read more]

Essential Features of Today’s Hospital Websites

May 4, 2016 by Tracy Knight

Today there is no other digital marketing tool that can contribute more to your marketing results than a great website.[read more]

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