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Mobile Health

Doctor House Calls in the Uber Age of Patient Convenience

April 22, 2016 by Stewart Gandolf, MBA
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Fifty-plus years ago, a doctor would come to the patient about 40 percent of the time. The nearly lost practice (and nearly forgotten name) was known as “a house call,” and it all but disappeared 30 years ago. That’s changing…again…[read more]

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Remote Heath: The Wave of our Medical Future

April 18, 2016 by Dennis Hung

Remote health, also known as telemedicine, is fast becoming a popular option to reach more patients in a shorter amount of time. According to iHeartBeat, 89% of healthcare executives said they expect telemedicine to transform the U.S. healthcare system in the next decade.[read more]

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Wearables are Improving Clinical Trial Research

April 13, 2016 by Anne Sim

Wearables are rapidly changing the face of individual health care. As they gain popularity with individuals, clinical trial companies are realizing the advantage of wearables.[read more]

Tips for Appealing to Millennials: The New Healthcare Boom Market

April 6, 2016 by Gretchen Kalthoff

Is it worth taking the time and effort to specifically promote your medical marketing services to millennials? The answer seems to be a resounding yes.[read more]

The Consumer-Driven, Digital Disruption in Healthcare

April 4, 2016 by Jonathan Catley

Many believe that medical companies, technological innovations, and government regulations are driving the digital disruption in healthcare — in reality, the industry is simply scrambling to keep up with consumer demand.[read more]

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3 Ways to Adopt Health IoT for Better Care

April 1, 2016 by Alex Brisbourne

Whether you call it the Internet of Everything, the Industrial Internet, or prefer the more common Internet of Things, IoT technology is revolutionizing the healthcare industry. Experts predict that by 2020, the market for this technology will reach $117 billion, and major companies like Apple and Samsung are leading the charge.[read more]

Pennsylvania House of Representatives Passes Medical Marijuana Bill

March 31, 2016 by Katie Brant

On March 16, 2016, Pennsylvania’s House of Representatives passed a measure that would legalize medical marijuana in certain forms. The vote was 149-43, with all voting Democrats and more than half of Republicans in support of the bill. The bill now moves onto the Senate, which has already approved an earlier version of the measure 10 months ago.[read more]

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Medical Advances Aid Fight Against Pollution-Caused Skin Conditions

March 21, 2016 by Ryan Kh
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A study conducted by Environmental Health Perspectives found evidence that a group of chemicals in the polluted air called phthalates are likely absorbed directly through the skin as well as inhaled. New research and advances in treatment are being developed to counteract the premature aging effect air pollution has on skin.[read more]

Patient Centricity and Healthcare Marketing

March 15, 2016 by Moira O'Connell

Applications of Patient Centricity are creating a cultural shift in the healthcare industry. Moving away from the historically paternalistic ways the healthcare industry functioned, patient-centered care brings the idea of the patient as customers to the forefront.[read more]

Why Telehealth of Tomorrow Belongs in Your Marketing Plan Today

March 9, 2016 by Stewart Gandolf, MBA

Telehealth—and its various facets—continues to emerge as an important and strong change agent. And two recent, in-depth reports provide guidance for doctors, industry executives and forward-looking marketing professionals.[read more]

Three Simple Ways for Hospitals and Physician Practices to Improve Google Local Search Rankings

March 9, 2016 by Tracy Knight
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There are hundreds of sophisticated marketing tactics that can take your hospital or medical practice to the next level, but you must start with the basics: can patients find you?[read more]

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2016: The Year of Mobile Health

March 2, 2016 by Ben Edge

The year of mobile - we’ve heard this phrase proclaimed every January for the past couple of years, followed by dizzying amounts of variations and extensions such as the year of mobile commerce and the year of the mobile marketing. What exactly are the implications of mobile within healthcare? In this post we explore this in detail.[read more]