Health Insurance Unaffordable for Smokers?
Smoking penalty: Individual health care coverage could become unaffordable for many people is the headline of an Associated Press editorial masquerading as a news story. The gist of the piece is that older smokers won’t be able to afford health insurance because health plans will be allowed to charge smokers up to 50 percent more than what non-smokers pay. The article strongly implies that the law is unfair to smokers and should be changed.
But rather than frame the piece as smokers not being able to afford health insurance, maybe AP should have described it as people not being able to afford to keep smoking. According to the CDC, about 70 percent of smokers want to quit, so perhaps the added financial inducement will succeed where other smoking cessation approaches have failed.
Smokers really do cost health plans more so it’s not as though the rule is without merit. And imagine how happy an ex-smoker will be when s/he saves thousands on health insurance and thousands more by not paying for cigarettes.
In case you wonder why I criticized the article for being a masked editorial, here’s the lead paragraph:
Millions of smokers could be priced out of health insurance because of tobacco penalties in President Barack Obama’s health care law, according to experts who are just now teasing out the potential impact of a little-noted provision in the massive legislation.
Here’s what’s wrong just with that sentence:
- It’s not President Obama’s health care law. It was passed by both Houses of Congress and signed by Obama.
- Who says experts are “just now teasing out the impact” or that the provision is “little-noted”? This provision is pretty clear and wasn’t hidden.
- And what’s the point of calling the legislation “massive”? It doesn’t contribute anything to the story
David E. Williams is President of the Health Business Group, strategy consultant in technology enabled health care services, pharma, biotech, and medical devices. Formerly with BCG and LEK. MBA (Harvard), BA (Wesleyan).
Williams has written the Health Business Blog every business day since 2005.