By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Feinberg’s Simulation-Based Training Program Wins Innovations Challenge
    November 16, 2012
    ACA Delays
    Top 8 ACA Delays: Blatantly Illegal or Temporary Courses of Action?
    July 7, 2014
    Vegetarina Dental Concerns Marielaina Perrone DDS
    Oral Health Concerns For Vegetarians
    February 14, 2013
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Tips for Building a Better Hospital Brand
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > 4 Tips for Building a Better Hospital Brand
BusinessHospital Administration

4 Tips for Building a Better Hospital Brand

Jonathan Catley
Jonathan Catley
Share
3 Min Read
SHARE

While advertising was hardly an integral part of most hospital strategies 50 years ago, the healthcare landscape is rapidly evolving. Today, a compelling, consistent and comprehensive brand helps hospitals stand out from the crowd of healthcare organizations competing for the same care dollars.

While advertising was hardly an integral part of most hospital strategies 50 years ago, the healthcare landscape is rapidly evolving. Today, a compelling, consistent and comprehensive brand helps hospitals stand out from the crowd of healthcare organizations competing for the same care dollars. These four brand-building tips are designed to position your hospital for ongoing success.Hospital Branding, Healthcare Branding, Hospital Marketing

1. Define It

Today’s healthcare consumers realize the value in researching and “shopping around.” They are also more mobile than ever before — meaning that they not only have access to unprecedented information, but are also willing to travel for care.

More Read

More Pharmaceutical Industry Consolidation: Thinning Out the Middle
Why We Aren’t Ready for Patient-Centered Care
How Healthcare Digital Marketing Campaigns Differ from Other Industries
Ebola: Chronicle of a Debacle Foretold
Medical Billing: A Paper Blizzard Not Addressed by EHR

While an inspiring brand is essential to engaging this new breed of healthcare consumers, you must first determine what that message will be. This process involves evaluating your organization and your audience, and leveraging this understanding to drive consumer decisions.

2. Differentiate It

It’s also essential to understand your competition. What makes you different, and how is that important to consumers? Differentiators may include everything from the patient experience to top-rated faculty and staff. Other potential focus areas include industry status, an all-encompassing range of services, cutting edge technology, and a rich heritage and consummate reputation. While not all top hospitals excel in the same way, they each excel in their own way.

3. Communicate It

According to research from the National Research Corporation, a third of American consumers would use a familiar national healthcare brands for any treatment or surgery. Delivering your brand to healthcare consumers is obviously mission-critical, but it goes beyond that. Organizations must also train internal physicians, faculty and staff to understand their roles in delivering the promised patient experience.

4. Manage It

While glossy brochures still have a place in the arsenals of marketers, a multi-channel approach to branding is essential to reaching your consumers in the most meaningful way.

And remember: each message conveyed to healthcare consumers at every single touchpoint — whether in print, via social media, or in a clinical setting — must be integrated into a cohesive whole which reinforces your brand promise.

With the right brand message and mechanisms in place to support it, hospitals can help consumers find them amidst the crowded healthcare landscape, foster positive patient relationships, and position themselves for ongoing success within the changing healthcare landscape.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Healthcare IT Risk Questions
BusinesseHealthHospital AdministrationMedical RecordsTechnology

5 Healthcare IT Risks in 2014

May 6, 2014
Physician Satisfaction
BusinessHospital Administration

Top 5 Reasons Physicians Are Unhappy

September 25, 2014

Cleveland Clinic’s Latest Startup Tackles Hospital-Patient Communication and Scheduling

July 9, 2013
Data Mining
BusinessFinanceHealth Reform

How Are You Using Physician Data Mining?

April 24, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?