By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 7 Things You Should Not Do When Creating Your Health Website
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 7 Things You Should Not Do When Creating Your Health Website
BusinesseHealthMarketing

7 Things You Should Not Do When Creating Your Health Website

Lauren Adley
Lauren Adley
Share
7 Min Read
SHARE

 

Contents
  • Don?t Target a General Audience
  • Don?t Avoid E-mail Marketing
  • Don?t Write ?Average? Content
  • Don?t Focus on Transactions, Focus on Branding
  • Don?t Neglect SEO
  • Don?t Make It Hard for Your Traffic
  • Don?t Forget About CTAs
  • Takeaways

Creating a health website is no piece of cake. Since you?re getting into the most competitive industry, you should do your homework well before setting the foundations of your business and marketing strategy.

The first thing you have to understand is that health-related problems and needs are very serious, sensible, and often dangerous matters. A health website that misleads patients and random website viewers can create massive harmful effects.

Other than the life-and-death situation, before you start a health site, you have to ensure that you?re not going to waste your resources in vain. The best way to do that is to educate yourself, just like you?re doing now.

More Read

Community Management that Works – Featured on SlideShare
Provider Onboarding: The Foundation of Revenue Cycle Management
What’s Been Happening in mHealth: Update
7 Steps to Avoid Another Ebola-Like Pandemic
Writing Safety Critical Software

In today?s post, I?m sharing several tips and tricks that should serve as lessons for your future attempts. If you follow my advice closely, you?ll significantly improve your health site?s odds of becoming remarkable and successful.

Ready. Set. Go.

Don?t Target a General Audience

Who do you want to help, and how are you going to do that?

These are the first questions you should ask yourself before creating any strategy or plan. Targeting an audience means to communicate messages and offer value to a specific segment of people. The key here is to go specific. Instead of targeting general audiences (people who want to lose weight), try to be very concise and specific (young females who want to lose weight in 1 month).

Don?t Avoid E-mail Marketing

E-mail marketing is your best weapon when it comes to developing real relationships with your clients or patients. Every time new people visit your health blog, they?ll eventually end up leaving it. Many won?t come back unless you make that happen yourself.

You should create an email list and collect ?leads? with an email form. This email form should be present on your homepage, and should often offer your traffic something of value. For example, you can tempt your random visitors to join your email list by offering exclusive discounts, exclusive information, or various opportunities such as free e-books and so on.

Don?t Write ?Average? Content

In the health industry, everything has been already said. Being original is almost impossible, but being unique is totally achievable.

Writing ?average? content means repeating what?s already been said in a very monotonous way. You can write something that?s been said 100 times, but if you add a bit of personality, some twists, some great examples, your content will look amazing and unique!

Check out the skyscraper technique to see how to step out of the ?average/mediocre? content zone.

Don?t Focus on Transactions, Focus on Branding

As a health website, you want people to remember your name and come again for more. My best advice is to keep the advertising and selling to the minimum while trying your best to focus on branding.

Your site?s content should be focused on informational, educational, inspirational, and motivational content rather than on promotional one.

Ideally, the people who arrive at your health site shouldn?t have too much to think. They should be immediately absorbed by the elements that you?ve set into motion (the opt-in form, an interesting article, a video, etc.)

When your patients feel that you?re trying to do good out of passion and altruism and not for getting personally rich, your brand?s awareness, reputation, and loyalty will increase.

Don?t Neglect SEO

When people have health problems and issues, they don?t go on social media channels to seek for the answers. They rarely call the doctor or ask around a friend.

When it comes to low-threat to medium-threat issues, most people prefer to search for answers on Google. That?s where you come in ? all ready to satisfy the needs and problems of your target audience.

For that reason, developing an SEO strategy is extremely recommended, especially if you?re just starting out.

Don?t Make It Hard for Your Traffic

When a prospective client or patient enters your website, they shouldn?t encounter any issues in understanding your content and messages. They shouldn?t have problems reaching any page of your website, especially if they are on a mobile phone.

Everything needs to be optimized properly, in such a way that their web experience will go smoothly. If your site loads extremely slow (for example), people are simply going to search for a faster-loading one. If you have a lot of 404 Errors, people will eventually decide not to waste their time clicking on bad links.

Don?t Forget About CTAs

If you want people to follow the course of your sales funnel, you need to guide in the right direction very frequently.

To help them understand your intentions and the ideal path you have established for them, tell them where to go and what to do. Here are three examples of CTAs:

  • ?If you?re encountering the same problems, make sure you share those experiences in the comments section below?.
  • ?Like & Share this video if you want more to come?
  • ?Go to this website and check out X topic?

Takeaways

As I?ve already mentioned, the health industry is a special niche. The huge competition forces every single entrepreneur to step up his game and climb up the ladder.

By following today?s listed strategies, you?re not only improving the quality of the UX (user experience) and the engagement of your audience, but you?ll be also giving yourself great odds of getting noticed and rewarded by Google and the rest of the search engines.

TAGGED:digital marketinghealth websitehealth website marketingmarketing websiteonline marketing
Share This Article
Facebook Copy Link Print
Share
By Lauren Adley
Lauren Adley is a writing expert and editor at online assignment help, best essay writing service , and Australian Writings . She is dedicated to her family, work and friends. Also, she was working as a writer at bestessays review , dissertation writing services reviews , topeduservices.com and Rush My Essay for a long time. She is keen on reading, playing the guitar and traveling. She is interested in educational, marketing and blogging issues. Feel free to connect with her on Twitter.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

The Importance of Collaboration in Your Hospital

November 21, 2013
patient portal usage
eHealth

Best Practices for Boosting Patient Portal Engagement

July 17, 2014

Making a Visit to the Drug Store Less Confusing

January 25, 2013
eHealth

Empowering Patients with Transactional Tools

March 21, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?